Comparison

smg360 vs OnBrand360® by Steritech

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

smg360

Access real-time customer feedback and data to improve brand experiences and drive loyalty. This app provides dynamic insights for quick action, available in over 40 languages.

Highlights
  • Real-time data access
  • Customer feedback reporting
  • Actionable insights
  • Brand experience improvement
  • Multi-language support
Features
Read full description

For SMG clients with a valid username and password, the smg360 reporting app provides real-time, dynamic access to customer feedback and other data sources for the purpose of taking fast action on insights that improve brand experiences and drive customer loyalty. The smg360 reporting app is available in over 40 languages. SMG inspires experiences that improve people’s lives. We are a catalyst for change, providing actionable customer, patient, and employee insights that boost loyalty and drive business outcomes. Our unique model puts a dual focus on platform technology and professional services—making it easier to collect, analyze, and share feedback and behavioral data across the enterprise. To learn more about our customer experience management, employee experience, and brand research solutions, visit www.smg.com.

About

OnBrand360® by Steritech

This business assessment tool helps multi-location companies ensure consistent brand experiences. It collects and presents data to empower teams to meet operational, service, and safety standards. Users can validate location alignment with organizational standards and implement corrective actions.

Highlights
  • Brand experience assessment
  • Data collection and reporting
  • Self-assessment tools
  • Corrective action processes
  • Organizational trending
  • Customizable standards
Features
Read full description

Steritech’s OnBrand360® assessment app is designed to help multi-location units deliver their brand experience every time, everywhere. Prior to using this application, you need an OnBrand360® username and password as part of your company’s services with Steritech. Developed by third-party assessment pioneer Steritech, OnBrand360® is a breakthrough, proprietary software platform that collects, compiles, and presents information in ways that make big data digestible and actionable. This secure, intuitively designed platform powers assessments conducted by Steritech, as well as Steritech clients enrolled in the company's OpsCheck Self-Assessment service. EMPOWER YOUR TEAMS TO DELIVER ON YOUR BRAND PROMISES A consistent, on-brand experience at every location, every time is critical to customer satisfaction, employee safety, and your bottom line. Maintaining these standards across multiple locations can be a challenge. Empower your location-level teams with the tools they need to meet your operational, service, safety, and customer experience vision with Steritech's OpsCheck Self-Assessment service. This robust tool helps your team learn what processes are important to your business and build muscle memory to execute them. Using OnBrand360® technology, your teams can validate their location's alignment with your organizational standards on their own time. THE BENEFITS OF USING OPSCHECK • With regular use, increases individual location formal assessment scores by as much as 29% • Incorporate both industry best practices and your custom standards for top performance • Access organizational trending and robust reporting through Steritech OnBrand360® technology’s centralized data capture • Allows locations to implement their own closed-loop corrective action processes

Screenshots

smg3604 screens
OnBrand360® by Steritech4 screens

Verdict

The call

The clearest difference is review sentiment: OnBrand360® by Steritech at 100% against smg360's 29%. OnBrand360® by Steritech also leads on rating (4.6 vs 3.7) and iOS requirement (15.5 vs 17.0). smg360's advantage is ratings volume (531 vs 7). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

OnBrand360® by Steritech holds the better App Store score, 4.6 against 3.7. That said, the two scores are not equally well evidenced: smg360 has 531 ratings behind it against 7, so its average is the more settled of the two. Written reviews point the same way: 29% of smg360's written reviews are positive against 100% of OnBrand360® by Steritech's.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly monthly. The most recent releases landed on November 1, 2026 and October 25, 2026 respectively.

Scorecard4 real differences · 6 level
smg360 versus OnBrand360® by Steritech: the parameters behind the verdict, then further details
Parametersmg360OnBrand360® by Steritech
PriceFreeFree
Rating3.7 (531 ratings)4.6 (7 ratings) — better
Positive reviews29.4% of reviews100.0% of reviews — better
Number of ratings531 — better7
Update frequencyMonthlyMonthly
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS17.015.5 — better
Further details — not scored
Size17 MB87 MB
Age rating4+4+
DeveloperService Management Group, Inc. SMGThe Steritech Group, Inc.

Customer experience

smg360

All ratings531 ratings
Positive67.4%
Neutral4.3%
Negative28.2%
Written reviews177 reviews
Positive29.4%
Neutral9.0%
Negative61.6%

OnBrand360® by Steritech

All ratings7 ratings
Positive85.7%
Neutral14.3%
Negative0.0%
Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

smg360

Reported bugs

4 issues
  • Comments not loading properly
  • Incorrect or outdated data displayed
  • Constant log-out issues
  • Blank screens and API errors

Requested features

4 requests
  • Customizable date ranges and reporting
  • Push notifications for new feedback
  • Improved organization and filtering of comments
  • Ability to resolve cases directly in the app

OnBrand360® by Steritech

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

smg360

No in-app purchases

None

OnBrand360® by Steritech

No in-app purchases

Questions

Is smg360 free?
smg360 is free to download, with no in-app purchases.
Is OnBrand360® by Steritech free?
OnBrand360® by Steritech is free to download, with no in-app purchases.
Which has better reviews, smg360 or OnBrand360® by Steritech?
OnBrand360® by Steritech is rated higher. smg360 averages 3.7 out of 5 from 531 ratings, while OnBrand360® by Steritech averages 4.6 from 7 ratings.
Do smg360 or OnBrand360® by Steritech have ads?
Neither smg360 nor OnBrand360® by Steritech shows ads.
Which is updated more often, smg360 or OnBrand360® by Steritech?
smg360 ships an update monthly, and OnBrand360® by Steritech monthly. Most recently, smg360 was updated on November 1, 2026 and OnBrand360® by Steritech on October 25, 2026.

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