smg360 vs Fourth iQ
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
smg360
Access real-time customer feedback and data to improve brand experiences and drive loyalty. This app provides dynamic insights for quick action, available in over 40 languages.
- Real-time data access
- Customer feedback reporting
- Actionable insights
- Brand experience improvement
- Multi-language support
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For SMG clients with a valid username and password, the smg360 reporting app provides real-time, dynamic access to customer feedback and other data sources for the purpose of taking fast action on insights that improve brand experiences and drive customer loyalty. The smg360 reporting app is available in over 40 languages. SMG inspires experiences that improve people’s lives. We are a catalyst for change, providing actionable customer, patient, and employee insights that boost loyalty and drive business outcomes. Our unique model puts a dual focus on platform technology and professional services—making it easier to collect, analyze, and share feedback and behavioral data across the enterprise. To learn more about our customer experience management, employee experience, and brand research solutions, visit www.smg.com.
Fourth iQ
This app streamlines hospitality operations by offering workforce management, inventory control, and purchasing tools. It enhances team collaboration, simplifies scheduling, and optimizes supply chain processes for efficient business management.
- Workforce Management
- Purchase-to-Pay
- Inventory Management
- Shift Scheduling
- Holiday Requests
- Stock Counting
- Order Management
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Fourth is the world's leading provider of innovative software services to the hospitality industry and the Fourth App is the mobile gateway to access all of Fourth's and our partner's capabilities. Using our purpose built platform, where team collaboration is at the center of everything we provide, the Fourth App brings to life the processes required to run an efficient and effective hospitality business that customers love. Evolving the employee experience while at and away from work, Fourth has a variety of mobile apps, which help run your business with our Workforce Management, and Purchase-to-Pay and Inventory solutions. Allowing employees to collaborate with each other, apply for holidays, view and manage their scheduled shifts, count stock, order and receive deliveries, and much, much more. Fourth’s Workforce Management solution: Makes the lives of your managers and employees easier. Managers save hours every week by quickly building accurate schedules, and approving shift changes at the touch of a button. They can also publish open shifts, keep connected and stay on top of business performance on the go. Employees get more exact schedules, and can quickly and easily requests swaps, suggest unavailability, volunteer for open shifts, request time off and view payroll information, while staying connected with the business, their managers and their colleagues. Managers get out of the back office so they spend more time with their teams and customers, and employees feel happier and more engaged with the business, improving productivity, company culture and employee retention. Fourth’s Purchase-to-Pay and Inventory Management solution: Keeps operators on top of inventory by ensuring regular valuations are quickly and easily captured. Placing orders, completing inventory counts and goods receiving are completed on mobile devices, saving hours of time and eliminating errors caused by re-keying data. Actual Cost of Sales (COS) is easily calculated, and the gap between actual and theoretical is effectively highlighted and can be driven down as actual COS factors in all transactional data, daily sales and other account transfers and inventory movement. The result is better inventory management, ensuring you have sufficient products to meet demand while reducing waste and removing unnecessary administration. Getting started with the Fourth App: The Fourth App requires a Fourth Account to login, your employer needs to have given you access through an activation email and if you have any problems with access you should contact your line manager.
Screenshots
Verdict
The clearest difference is rating: Fourth iQ at 5.0 against smg360's 3.8. Fourth iQ also leads on update cadence (every 2 weeks vs monthly) and iOS requirement (12.0 vs 17.0). smg360's advantage is ratings volume (527 vs 1). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Fourth iQ holds the better App Store score, 5.0 against 3.8. That said, the two scores are not equally well evidenced: smg360 has 527 ratings behind it against 1, so its average is the more settled of the two.
smg360 ships an update monthly, Fourth iQ every 2 weeks. The most recent releases landed on September 15, 2026 and August 27, 2026 respectively.
| Parameter | smg360 | Fourth iQ |
|---|---|---|
| Price | Free | Free |
| Rating | 3.8 (527 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 29.4% of reviews | — |
| Number of ratings | 527 — better | 1 |
| Update frequency | Monthly | Every 2 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 17.0 | 12.0 — better |
| Further details — not scored | ||
| Size | 16 MB | 37 MB |
| Age rating | 4+ | 4+ |
| Developer | Service Management Group, Inc. SMG | Fourth Limited |
Customer experience
smg360
Fourth iQ
Bugs and requests
smg360
Reported bugs
4 issues- Comments not loading properly
- Incorrect or outdated data displayed
- Constant log-out issues
- Blank screens and API errors
Requested features
4 requests- Customizable date ranges and reporting
- Push notifications for new feedback
- Improved organization and filtering of comments
- Ability to resolve cases directly in the app
Fourth iQ
Not enough reviews yet to summarise bugs or requests.
In-app purchases
smg360
No in-app purchases
Fourth iQ
No in-app purchases









