Comparison

smg360 vs Infor Birst

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

smg360

Access real-time customer feedback and data to improve brand experiences and drive loyalty. This app provides dynamic insights for quick action, available in over 40 languages.

Highlights
  • Real-time data access
  • Customer feedback reporting
  • Actionable insights
  • Brand experience improvement
  • Multi-language support
Features
Read full description

For SMG clients with a valid username and password, the smg360 reporting app provides real-time, dynamic access to customer feedback and other data sources for the purpose of taking fast action on insights that improve brand experiences and drive customer loyalty. The smg360 reporting app is available in over 40 languages. SMG inspires experiences that improve people’s lives. We are a catalyst for change, providing actionable customer, patient, and employee insights that boost loyalty and drive business outcomes. Our unique model puts a dual focus on platform technology and professional services—making it easier to collect, analyze, and share feedback and behavioral data across the enterprise. To learn more about our customer experience management, employee experience, and brand research solutions, visit www.smg.com.

About

Infor Birst

Access vital business reports, dashboards, and KPIs securely from any device. This mobile solution offers an intuitive experience leveraging native gestures for anywhere analytics.

Highlights
  • Secure access to reports, dashboards, and KPIs
  • Anytime, anywhere access on any device
  • Intuitive user experience with native gestures
  • Leverages cloud-based SaaS infrastructure
  • Develop dashboards once for all devices
Features
Read full description

Today, business moves fast… real fast. In order to think fast, you need access to your vital business information, anytime, anywhere and on any device. Infor Birst’s Mobile Business Intelligence solution for iPad and iPhone enables fast and secure access to all of your reports, dashboards and KPI’s… all from the palm of your hand. Infor Birst mobile app leverages iOS’s rich interactivity and native gestures to provide a truly engaging and intuitive experience. It is built using the same industry leading cloud based SaaS infrastructure you use today, so deployment is simple and secure. This means you develop a Birst dashboard once, and it can be viewed on any device, either natively through an app or in the browser. There is no new code to write and no new infrastructure to deploy. Try out Infor Birst mobile app today and see the power of anywhere analytics in the palm of your hand.

Screenshots

smg3604 screens
Infor Birst4 screens

Verdict

The call

The clearest difference is review sentiment: Infor Birst at 100% against smg360's 30%. Infor Birst also leads on rating (4.7 vs 3.7). smg360's advantage is ratings volume (531 vs 11) and update cadence (monthly vs every 3 months). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Infor Birst holds the better App Store score, 4.7 against 3.7. That said, the two scores are not equally well evidenced: smg360 has 531 ratings behind it against 11, so its average is the more settled of the two. Written reviews point the same way: 30% of smg360's written reviews are positive against 100% of Infor Birst's.

UpkeepUpdate frequency

smg360 ships an update monthly, Infor Birst every 3 months. The most recent releases landed on November 4, 2026 and November 6, 2026 respectively.

Scorecard4 real differences · 6 level
smg360 versus Infor Birst: the parameters behind the verdict, then further details
Parametersmg360Infor Birst
PriceFreeFree
Rating3.7 (531 ratings)4.7 (11 ratings) — better
Positive reviews30.1% of reviews100.0% of reviews — better
Number of ratings531 — better11
Update frequencyMonthly — betterEvery 3 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPadiPhone, iPad
Requires iOS17.016.4 — better
Further details — not scored
Size17 MB164 MB
Age rating4+4+
DeveloperService Management Group, Inc. SMGInfor (US), LLC

Customer experience

smg360

All ratings531 ratings
Positive67.4%
Neutral4.3%
Negative28.2%
Written reviews216 reviews
Positive30.1%
Neutral11.1%
Negative58.8%

Infor Birst

All ratings11 ratings
Positive90.9%
Neutral0.0%
Negative9.1%
Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

smg360

Reported bugs

4 issues
  • Comments not loading properly
  • Incorrect or outdated data displayed
  • Constant log-out issues
  • Blank screens and API errors

Requested features

4 requests
  • Customizable date ranges and reporting
  • Push notifications for new feedback
  • Improved organization and filtering of comments
  • Ability to resolve cases directly in the app

Infor Birst

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

smg360

No in-app purchases

None

Infor Birst

No in-app purchases

Questions

Is smg360 free?
smg360 is free to download, with no in-app purchases.
Is Infor Birst free?
Infor Birst is free to download, with no in-app purchases.
Which has better reviews, smg360 or Infor Birst?
Infor Birst is rated higher. smg360 averages 3.7 out of 5 from 531 ratings, while Infor Birst averages 4.7 from 11 ratings.
Do smg360 or Infor Birst have ads?
Neither smg360 nor Infor Birst shows ads.
Which is updated more often, smg360 or Infor Birst?
smg360 ships an update monthly, and Infor Birst every 3 months. Most recently, smg360 was updated on November 4, 2026 and Infor Birst on November 6, 2026.

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