smg360 vs Infor Birst
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
smg360
Access real-time customer feedback and data to improve brand experiences and drive loyalty. This app provides dynamic insights for quick action, available in over 40 languages.
- Real-time data access
- Customer feedback reporting
- Actionable insights
- Brand experience improvement
- Multi-language support
Read full descriptionHide full description
For SMG clients with a valid username and password, the smg360 reporting app provides real-time, dynamic access to customer feedback and other data sources for the purpose of taking fast action on insights that improve brand experiences and drive customer loyalty. The smg360 reporting app is available in over 40 languages. SMG inspires experiences that improve people’s lives. We are a catalyst for change, providing actionable customer, patient, and employee insights that boost loyalty and drive business outcomes. Our unique model puts a dual focus on platform technology and professional services—making it easier to collect, analyze, and share feedback and behavioral data across the enterprise. To learn more about our customer experience management, employee experience, and brand research solutions, visit www.smg.com.
Infor Birst
Access vital business reports, dashboards, and KPIs securely from any device. This mobile solution offers an intuitive experience leveraging native gestures for anywhere analytics.
- Secure access to reports, dashboards, and KPIs
- Anytime, anywhere access on any device
- Intuitive user experience with native gestures
- Leverages cloud-based SaaS infrastructure
- Develop dashboards once for all devices
Read full descriptionHide full description
Today, business moves fast… real fast. In order to think fast, you need access to your vital business information, anytime, anywhere and on any device. Infor Birst’s Mobile Business Intelligence solution for iPad and iPhone enables fast and secure access to all of your reports, dashboards and KPI’s… all from the palm of your hand. Infor Birst mobile app leverages iOS’s rich interactivity and native gestures to provide a truly engaging and intuitive experience. It is built using the same industry leading cloud based SaaS infrastructure you use today, so deployment is simple and secure. This means you develop a Birst dashboard once, and it can be viewed on any device, either natively through an app or in the browser. There is no new code to write and no new infrastructure to deploy. Try out Infor Birst mobile app today and see the power of anywhere analytics in the palm of your hand.
Screenshots
Verdict
The clearest difference is review sentiment: Infor Birst at 100% against smg360's 30%. Infor Birst also leads on rating (4.7 vs 3.7). smg360's advantage is ratings volume (531 vs 11) and update cadence (monthly vs every 3 months). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Infor Birst holds the better App Store score, 4.7 against 3.7. That said, the two scores are not equally well evidenced: smg360 has 531 ratings behind it against 11, so its average is the more settled of the two. Written reviews point the same way: 30% of smg360's written reviews are positive against 100% of Infor Birst's.
smg360 ships an update monthly, Infor Birst every 3 months. The most recent releases landed on November 4, 2026 and November 6, 2026 respectively.
| Parameter | smg360 | Infor Birst |
|---|---|---|
| Price | Free | Free |
| Rating | 3.7 (531 ratings) | 4.7 (11 ratings) — better |
| Positive reviews | 30.1% of reviews | 100.0% of reviews — better |
| Number of ratings | 531 — better | 11 |
| Update frequency | Monthly — better | Every 3 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 17.0 | 16.4 — better |
| Further details — not scored | ||
| Size | 17 MB | 164 MB |
| Age rating | 4+ | 4+ |
| Developer | Service Management Group, Inc. SMG | Infor (US), LLC |
Customer experience
smg360
Infor Birst
Bugs and requests
smg360
Reported bugs
4 issues- Comments not loading properly
- Incorrect or outdated data displayed
- Constant log-out issues
- Blank screens and API errors
Requested features
4 requests- Customizable date ranges and reporting
- Push notifications for new feedback
- Improved organization and filtering of comments
- Ability to resolve cases directly in the app
Infor Birst
Not enough reviews yet to summarise bugs or requests.
In-app purchases
smg360
No in-app purchases
Infor Birst
No in-app purchases









