Buffer vs Social Master App
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Buffer
Streamline your social media presence by planning, scheduling, and publishing content across multiple platforms from one app. Engage with your audience and track performance with insightful analytics. Ideal for creators looking to grow their online presence efficiently.
- Cross-platform posting
- Content scheduling
- Idea organization
- Performance analytics
- Calendar view
- Apple Watch app
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Post to every social platform with a single app — simple, flexible, and powerful. Buffer helps creators stay consistent without the busywork. Plan and publish your posts automatically, engage with your audience, and keep track of what’s working, all from your phone. Whether you’re sharing your first TikTok, building an audience on LinkedIn, or running multiple accounts, Buffer gives you the tools to grow without feeling overwhelmed. What’s new in v15.0 • Fresh new design with Apple’s Liquid Glass system • Brand-new Apple Watch app (queues, goals, streaks, ideas) • Capture ideas instantly with the iOS Shortcut, Action Button, or on your wrist • New calendar day view across all channels WHY CREATORS LOVE BUFFER PLAN, SCHEDULE, AND PUBLISH • Share to Instagram, Threads, TikTok, Facebook, LinkedIn, YouTube, Pinterest, Bluesky, Mastodon, and more. • Schedule YouTube Shorts, TikToks, Instagram Reels, and Stories. • Cross-post content across platforms with a single tap KEEP YOUR IDEAS ORGANIZED • Save inspiration in a central content library • Use tags to keep ideas organized by theme or campaign • Move ideas straight to your schedule when ready SEE WHAT WORKS • Simple analytics and reports show your top-performing posts • Track growth, clicks, and engagement A CALENDAR BUILT FOR CREATORS • Get an at-a-glance view of your upcoming posts • Drill down from a monthly to weekly view NEED HELP? Our friendly team is here for you with world-class support via email and social. Email: hello@buffer.com Twitter: @buffer Facebook: http://facebook.com/bufferapp Instagram: @buffer Pinterest: https://www.pinterest.com/bufferapp/ TikTok: https://www.tiktok.com/@bufferapp Privacy Policy: https://buffer.com/privacy Terms of Use: https://buffer.com/legal/terms-of-use/year/2023
Social Master App
Create a dynamic profile to share your online presence. Highlight specific links for direct sharing, modernizing how you connect and share information with others.
- Master Profile creation
- Real-time link editing
- Highlight mode for specific link sharing
- Direct link sharing via phone tap
- Modernize social connections
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Social Master is modernizing the way we share and connect with others. With the Social Master app you can create your Master Profile, activate your Social Master product, and edit all your links in real time! If you don’t want to share your whole Master Profile with someone, activate our Highlight mode choose the social media or link that you want to share, now when you tap that person’s phone will be directed straight to your highlighted link! The future of connecting is here! #masteryoursocial Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is rating: Buffer at 4.7 against Social Master App's 3.1. Buffer also leads on update cadence (every 5 days vs monthly) and ratings volume (35K vs 60). Social Master App's advantage is iOS requirement (11.0 vs 18.0). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Buffer sells 11 in-app purchases, starting at $5.99 per month and Social Master App sells 4 in-app purchases, starting at $1.99 per month. Whichever you choose, the download price is not the number that matters.
Buffer holds the better App Store score, 4.7 against 3.1. That said, the two scores are not equally well evidenced: Buffer has 35K ratings behind it against 60, so its average is the more settled of the two. Written reviews point the same way: 54% of Buffer's written reviews are positive against 30% of Social Master App's.
Buffer ships an update every 5 days, Social Master App monthly. The most recent releases landed on October 14, 2026 and October 7, 2026 respectively.
| Parameter | Buffer | Social Master App |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (35K ratings) — better | 3.1 (60 ratings) |
| Positive reviews | 54.2% of reviews — better | 30.3% of reviews |
| Number of ratings | 35K — better | 60 |
| Update frequency | Every 5 days — better | Monthly |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | #121 — better | — |
| Devices | iPhone, iPad, Apple Watch — better | iPhone, iPod |
| Requires iOS | 18.0 | 11.0 — better |
| Further details — not scored | ||
| Size | 154 MB | 97 MB |
| Age rating | 4+ | 4+ |
| Developer | Buffer, Inc. | ALBERT F B FAHMY |
Customer experience
Buffer
Social Master App
Bugs and requests
Buffer
Reported bugs
5 issues- Drafts not registering in visual calendar
- Inability to reorder scheduled posts
- Inconsistent behavior between mobile and desktop versions
- Automatic posting not working as expected
- Issues with image/video quality and formatting
Requested features
5 requests- Add support for Twitter threads
- Improve visual planning and calendar view
- Integrate with more platforms like Slack and Discord
- Allow more customization and control over posts
- Provide better analytics and performance insights
Social Master App
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Buffer
- Essentials - 1 Channel$5.991 Month
- Essentials+Team: 1 Channel$11.991 Month
- Essentials - 2 Channels$11.991 Month
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- Pro for 1 Month2 variants$14.991 Month
- Essentials - 3 Channels$17.991 Month
- Essentials - 4 Channels$23.991 Month
- Essentials - 5 Channels$29.991 Month
- Essentials - 6 Channels$35.991 Month
- Small Business$99.991 Month
- Small Business for 1 Month$99.991 Month
- Pro for 1 Year$144.991 Year
Social Master App
- PLUS Monthly Plan14 Days trial$1.991 Month
- PRO Monthly14 Days trial$2.991 Month
- PLUS Annual14 Days trial$19.991 Year
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- PRO Annual14 Days trial$29.991 Year
