Meta Business Suite vs Google Ads
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Meta Business Suite
Manage your business presence across Facebook and Instagram. Create, schedule, and publish content, engage with customers through unified messaging, and track performance with insightful analytics. Automate responses to save time and stay on top of important notifications.
- Create, schedule, and manage posts and stories
- Respond to messages and comments in one place
- Automate responses
- View performance insights
- Manage notifications and to-do list
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Grow your business and connect with more people with Meta Business Suite. Use this app to: • Create, schedule, and manage posts and stories across your Facebook Page and Instagram account • Connect with more customers by responding to all of your messages and comments in one place—you can even automate responses to save time • View insights about how people are interacting with your posts, stories and ads so you can create content that resonates with them • View your notifications and to-do list so you can stay on top of what matters most
Google Ads
Manage your advertising campaigns from anywhere with this mobile tool. Monitor performance, make quick edits to budgets and keywords, and receive real-time notifications. Get personalized recommendations to boost your ad performance and connect with support when needed.
- Monitor campaign performance
- Edit campaigns, budgets, and keywords
- Create and edit ads
- View optimization score
- Apply recommendations
- Receive real-time notifications
- Access expert support
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The Google Ads mobile app helps you stay connected to your campaigns while on the go. In addition to monitoring your campaigns in real-time, you can review high-impact recommendations to improve performance and take action quickly and easily. Use the Google Ads app to: * Monitor performance on the go * Make quick changes to campaigns, budgets, keywords, and more * Create and edit ads * See your optimization score and apply recommendations * Get real-time notifications, such as performance summaries and ad disapprovals * Talk to an expert for support, wherever you may be Download the Google Ads mobile app to get the most out of your account today!
Screenshots
Verdict
The clearest difference is ads: Google Ads at none against Meta Business Suite's shown. Google Ads also leads on monetization model (free vs ad-supported). Meta Business Suite's advantage is review sentiment (50% vs 22%) and ratings volume (511K vs 5.1K). On price, update cadence, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Meta Business Suite holds the better App Store score, 4.7 against 4.4. That said, the two scores are not equally well evidenced: Meta Business Suite has 511K ratings behind it against 5.1K, so its average is the more settled of the two. Written reviews point the same way: 50% of Meta Business Suite's written reviews are positive against 22% of Google Ads's.
Meta Business Suite ships an update weekly, Google Ads fortnightly. Both last shipped on November 6, 2026.
| Parameter | Meta Business Suite | Google Ads |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (511K ratings) — better | 4.4 (5.1K ratings) |
| Positive reviews | 50.1% of reviews — better | 22.4% of reviews |
| Number of ratings | 511K — better | 5.1K |
| Update frequency | Weekly — better | Fortnightly |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Ad-supported | Free — better |
| Best chart rank | #30 — better | #120 |
| Devices | iPhone, iPad, iPod — better | iPhone, iPad |
| Requires iOS | 15.1 — better | 16.0 |
| Further details — not scored | ||
| Size | 349 MB | 138 MB |
| Age rating | 4+ | 4+ |
| Developer | Meta Platforms, Inc. | |
Customer experience
Meta Business Suite
Google Ads
User reviews
Meta Business Suite
From 511K App Store ratingsWhat we love
- 🚀 Useful for managing accounts across platforms
- 📅 Appointment feature
- 🔗 Ability to post to both Facebook and Instagram
Room to improve
- 🐛 Glitchy and buggy
- 🔔 Persistent notifications that don't disappear
- 📤 Issues with posting and sharing content
- 🤖 Lack of human support and poor communication from developers
- 🔒 Security and privacy concerns
Google Ads
From 5.1K App Store ratingsWhat we love
- 🚀 Great features
- 💡 Helpful app
- 👍 User-friendly
- 🚀 Intuitive
- 🚀 Efficient
Room to improve
- 🐛 Buggy app
- 🔒 Security issues
- 💰 Overcharging
- 🤖 Poor customer service
- 🤖 Lack of support
Bugs and requests
Meta Business Suite
Reported bugs
5 issues- Notifications not working properly
- Messages not showing up or getting lost
- Inability to view or reply to comments and messages
- Scheduled posts not publishing correctly
- Crashing and freezing issues
Requested features
5 requests- Ability to edit scheduled posts
- Improved notification management
- Better integration between Facebook and Instagram
- More user-friendly interface
- Restore previous features from Facebook Pages app
Google Ads
Reported bugs
5 issues- App crashes frequently
- Metrics not updating properly
- Inability to access all campaigns
- Stuck in update loop
- Compatibility issues with new devices
Requested features
5 requests- Allow creating campaigns from app
- Improve mobile app functionality
- Better sync with desktop version
- More user-friendly interface
- Clearer instructions and guidance
In-app purchases
Meta Business Suite
No in-app purchases
Google Ads
No in-app purchases
