Comparison

giffgaff vs SMARTY

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

giffgaff

Manage your mobile account effortlessly. Track data usage, renew plans, and access WiFi hotspots across the UK. This app provides a comprehensive overview of your mobile services and allows for easy top-ups and account management.

Highlights
  • Check data usage
  • Buy or renew plans
  • Plan expiry notifications
  • Add credit/auto top-up
  • WiFi Extra access
  • Community access
Features
Read full description

The giffgaff mobile app lets you manage your giffgaff account with the tap of your phone. You can check your data use on the go and connect to literally thousands of WiFi hotspots all across the UK with WiFI Extra. But that's just the start of what the app can do. It's a bitesize wonder. - Check how much data you have left - Buy or renew a plan - Keep an eye on when your plan expires - Add credit or turn on auto top up - Pay with a saved card or PayPal - Redeem a voucher - Access the community - Add multiple giffgaff accounts - Access thousands of WiFi hotspots across the UK with WiFi Extra You'll need your giffgaff member name and password to log in. If you're new to giffgaff, order your free SIM card now: https://www.giffgaff.com/orders/free-sim

About

SMARTY

Manage your mobile account with ease. Track data usage, renew plans, and purchase add-ons. Access support and refer friends for rewards.

Highlights
  • Check data usage
  • Renew plan
  • Purchase add-ons
  • Access web chat
  • Refer friends for rewards
Features
Read full description

Exciting things have been happening at SMARTY HQ and our new app is now available, packed full of great features that will make managing your account easier. - Check your data usage - Renew your plan - Purchase add-ons - Easy access to web chat, help and support - Refer your friends to SMARTY and you'll both get a reward

Screenshots

giffgaff4 screens
SMARTY4 screens

Verdict

The call

The clearest difference is rating: giffgaff at 4.5 against SMARTY's 3.4. giffgaff also leads on ratings volume (1K vs 8) and monetization model (free vs ad-supported). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

giffgaff holds the better App Store score, 4.5 against 3.4. That said, the two scores are not equally well evidenced: giffgaff has 1K ratings behind it against 8, so its average is the more settled of the two. Written reviews point the same way: 28% of giffgaff's written reviews are positive against 20% of SMARTY's.

UpkeepUpdate frequency

giffgaff ships an update every 3 weeks, SMARTY every 2 weeks. The most recent releases landed on November 1, 2026 and November 3, 2026 respectively.

Scorecard4 real differences · 6 level
giffgaff versus SMARTY: the parameters behind the verdict, then further details
ParametergiffgaffSMARTY
PriceFreeFree
Rating4.5 (1K ratings) — better3.4 (8 ratings)
Positive reviews28.3% of reviews — better19.5% of reviews
Number of ratings1K — better8
Update frequencyEvery 3 weeksEvery 2 weeks — better
AdsNoNo
In-app purchasesNoNo
MonetizationFree — betterAd-supported
DevicesiPhone, iPad, iPod — betteriPhone, iPod
Requires iOS15.115.1
Further details — not scored
Size99 MB47 MB
Age rating4+4+
DevelopergiffgaffHutchison 3G UK Ltd

Customer experience

giffgaff

All ratings1,032 ratings
Positive88.2%
Neutral3.0%
Negative8.8%
Written reviews321 reviews
Positive28.3%
Neutral5.9%
Negative65.7%

SMARTY

All ratings8 ratings
Positive62.5%
Neutral0.0%
Negative37.5%
Written reviews174 reviews
Positive19.5%
Neutral10.3%
Negative70.1%

User reviews

giffgaff

From 1K App Store ratings

What we love

  • 🚀 Fast and easy to use
  • 💰 Affordable pricing
  • 👍 Straightforward app
  • 🔒 Secure login process

Room to improve

  • 🐛 Frequent app crashes
  • ⚠️ Poor network coverage
  • 🔍 Lack of customer support
  • 🔧 Technical issues with SIM activation

SMARTY

From 8 App Store ratings

What we love

  • 🚀 Simple and straightforward app
  • 👍 Good prices and value
  • 🚀 Flexible and easy to manage
  • 👍 Good coverage in most areas
  • 🚀 Helpful customer support

Room to improve

  • 🐛 Constant log-outs and login issues
  • 🔍 Poor signal and slow data speeds in some areas
  • 🐛 Buggy app with frequent crashes
  • 🔍 Unreliable network connectivity
  • 🐛 Difficult to get in touch with customer service

Bugs and requests

giffgaff

Reported bugs

4 issues
  • Login screen freezes
  • Inability to update payment methods
  • Inconsistent app behavior across devices
  • Unreliable app performance after updates

Requested features

4 requests
  • Detailed data usage tracking
  • Ability to manage family accounts
  • Landscape mode support for tablets
  • Seamless SIM card switching

SMARTY

Reported bugs

3 issues
  • Login page issues after recent app update
  • App crashing when trying to make payments
  • Account information not displaying correctly

Requested features

4 requests
  • Face ID or fingerprint login support
  • Data usage tracking widget
  • Ability to stay logged in on the app
  • Improved network coverage and reliability

In-app purchases

None

giffgaff

No in-app purchases

None

SMARTY

No in-app purchases

Questions

Is giffgaff free?
giffgaff is free to download, with no in-app purchases.
Is SMARTY free?
SMARTY is free to download, with no in-app purchases.
Which has better reviews, giffgaff or SMARTY?
giffgaff is rated higher. giffgaff averages 4.5 out of 5 from 1K ratings, while SMARTY averages 3.4 from 8 ratings.
Do giffgaff or SMARTY have ads?
Neither giffgaff nor SMARTY shows ads.
Which is updated more often, giffgaff or SMARTY?
giffgaff ships an update every 3 weeks, and SMARTY every 2 weeks. Most recently, giffgaff was updated on November 1, 2026 and SMARTY on November 3, 2026.

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