Comparison

Maureen vs Hold

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Maureen

This app offers a therapeutic toolkit for compulsive overeating and intrusive food thoughts. It provides evidence-based coping techniques from ACT and CBT to manage urges, improve body image, and build healthier eating habits. Features include guided exercises, reflection journaling, and peer support groups.

Highlights
  • Urge surfing and intensity tracking
  • Breathwork and somatic exercises
  • Cognitive defusion techniques
  • Exposure hierarchy building
  • Personalized insight engine
  • Future self letter writing
  • Peer support groups
  • Meal planning without calorie counting
Features
Read full description

Maureen is your everyday companion toolkit for structured eating, without the dietary rules. Whether you eat more than you meant to, less than you need, or simply want a steadier rhythm around meals, you're in the right place. YOUR DAILY SUPPORT • Meal Plan: Cut decision fatigue by planning the week's meals ahead of time. Optionally log what you've had, link a recipe, and save your favorites. • Recipes Library & Cook Mode: Organize your recipes and steady the cooking, with step-by-step guidance and timers that follow along. Cooking for more? The ingredients scale with the servings. • Pacer: Give every meal a beginning and an end with gentle bite cues and a short rest in between, at a pace that you set. Task Timer brings the same shape to your to-do entries and marks them done for you when completed. • The Ladder: Turn intentions into small visible wins. Set repeating routines or one-off tasks like groceries under To-do, or score what you've been avoiding under Climb to build an exposure hierarchy you take one rung at a time. • Daily Check-in: Give the day a weather report. Log your mood in one tap, as often as the day changes. • Insights: See what a month was actually made of. Your behaviors drawn as a calendar of the period you're looking at, alongside your check-ins, moods and activity. • Reflections: Write as the day goes, on one running timeline. Look back at any entry whenever you want it. IN THE MOMENT Equip yourself with coping strategies and regulation techniques grounded in Acceptance and Commitment Therapy (ACT) and Cognitive Behavioral Therapy (CBT). • Urge Surfing: Let an urge rise and fall on its own without acting on it. Name it, rate the intensity, and breathe through the peak while it passes. Noticing it is the practice. • Breathwork: Settle your nervous system directly when the pull feels physical, with breathing exercises and somatic techniques: Physiological Sigh, Box Breathing, 4-7-8, Body Scan, and Progressive Muscle Relaxation. • Grounding: Come back to the room when your head is somewhere else. Work down from five things you can see to the one you can taste, with voice guidance to walk you through it. COMMUNITY • Forum: Connect with people who don't need it explained. Share small wins, advice, strategies, recipes, or find an accountability buddy. Post anonymously any time, because privacy matters here. • Messages: Talk to someone one to one. Requests, blocking and reporting are built in, so a conversation only opens if you want it to. DISCLAIMER Maureen is a self-guided wellness tool. It does not provide medical advice, diagnosis, or treatment, and is not a substitute for professional mental health care. Insights are generated solely from your own input and reflect your entries back to you without interpretation, evaluation, or recommendation. All insight logic is rule-based and runs entirely on your device. All exercises are informed by published research in Acceptance and Commitment Therapy (ACT) and Cognitive Behavioral Therapy (CBT) and are intended for educational and self-help purposes only. If you are in crisis or need clinical support, please reach out to a qualified professional. SUBSCRIPTION Maureen is free to use. Maureen Pro unlocks the full toolkit and cloud backup. Terms: https://maureen.care/terms EULA: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://maureen.care/privacy We're here if you need us. Reach out anytime at hello@maureen.care

About

Hold

This app offers a guided pause to help you manage emotional eating and cravings. It provides a 10-minute mindfulness exercise to create space between an urge and your reaction, helping you build a healthier relationship with food.

Highlights
  • Guided 10-minute pause timer
  • Identify emotional triggers
  • Log comfort swaps and outcomes
  • Track eating patterns over time
  • Personalized risk map
  • Weekly recaps and charts
Read full description

Hold is a gentle urge interruption system for emotional eating and cravings. When an urge hits, you don't have to give in to autopilot or white-knuckle it. Hold will predict when the urge will hit and notify you. Open Hold, start a guided pause, and let the moment pass with you in control. HOW IT WORKS • Start a Hold the second a craving shows up • Ride out a calm, guided 10-minute pause — it keeps counting even if you put your phone down • Name what you're really feeling: stress, boredom, loneliness, tiredness, or reward • Choose a comfort swap and log what happened • Watch your patterns take shape over time WHY IT HELPS Most snacking isn't about hunger — it's about a feeling. Hold helps you notice the trigger, create a little space, and build a calmer relationship with food, one pause at a time. Regain self trust with food through Hold HOLD PLUS • Unlimited Holds, any time • Full exercise + danger window notification system • Weekly recap and charts • Personal risk map — your most vulnerable days and times • Trigger analysis and reset effectiveness • 8-week progress trends Hold Plus is an auto-renewing subscription (weekly or yearly) or a one-time lifetime purchase. Payment is charged to your Apple Account at confirmation. Subscriptions renew automatically unless turned off at least 24 hours before the end of the period, and can be managed in your Apple Account settings. Hold is a mindfulness support tool, not a medical or mental health treatment, and not a substitute for professional advice, diagnosis, or care. If you're struggling with compulsive behaviors or an eating disorder, please consult a qualified healthcare professional. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://holdprivacy.netlify.app

Screenshots

Maureen4 screens
Hold4 screens

Verdict

The call

The clearest difference is rating: Maureen at 5.0 against Hold's 4.3. Maureen also leads on review sentiment (100% vs 67%) and update cadence (weekly vs every 3 weeks). Hold's advantage is iOS requirement (15.1 vs 17.6). On price, ratings volume, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Maureen sells 2 in-app purchases, starting at $4.99 per month and Hold sells 2 in-app purchases, starting at $2.99 per 7 days. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

Maureen holds the better App Store score, 5.0 against 4.3. Both are backed by a comparable volume of ratings — 2 and 4 respectively. Written reviews point the same way: 100% of Maureen's written reviews are positive against 67% of Hold's.

UpkeepUpdate frequency

Maureen ships an update weekly, Hold every 3 weeks. The most recent releases landed on October 3, 2026 and September 30, 2026 respectively.

Scorecard4 real differences · 6 level
Maureen versus Hold: the parameters behind the verdict, then further details
ParameterMaureenHold
PriceFreeFree
Rating5.0 (2 ratings) — better4.3 (4 ratings)
Positive reviews100.0% of reviews — better66.7% of reviews
Number of ratings24 — better
Update frequencyWeekly — betterEvery 3 weeks
AdsNoNo
In-app purchasesYesYes
MonetizationFreemiumFreemium
DevicesiPhone, iPadiPhone, iPod
Requires iOS17.615.1 — better
Further details — not scored
Size134 MB41 MB
Age rating17+12+
DeveloperMaureen Care LLCArnav Goel

Customer experience

Maureen

All ratings2 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Hold

All ratings4 ratings
Positive75.0%
Neutral25.0%
Negative0.0%
Written reviews3 reviews
Positive66.7%
Neutral33.3%
Negative0.0%

In-app purchases

2 purchases

Maureen

Subscriptions2
  • Monthly7 Days trial$4.991 Month
  • Annual7 Days trial$39.991 Year
2 purchases

Hold

Subscriptions2
  • Hold Plus Weekly$2.997 Days
  • Hold Plus Yearly$39.991 Year

Questions

Is Maureen free?
Maureen is free to download, with in-app purchases available.
Is Hold free?
Hold is free to download, with in-app purchases available.
Which has better reviews, Maureen or Hold?
Maureen is rated higher. Maureen averages 5.0 out of 5 from 2 ratings, while Hold averages 4.3 from 4 ratings.
Do Maureen or Hold have ads?
Neither Maureen nor Hold shows ads.
Which is updated more often, Maureen or Hold?
Maureen ships an update weekly, and Hold every 3 weeks. Most recently, Maureen was updated on October 3, 2026 and Hold on September 30, 2026.

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