Microsoft 365 Admin vs Hooklink
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Microsoft 365 Admin
Manage your Microsoft 365 or Office 365 business subscription from your mobile device. Add users, reset passwords, manage devices, and monitor service health. Stay informed with critical notifications and support requests on the go.
- Manage users and groups
- Reset passwords
- Manage devices
- Assign licenses
- Create support requests
- Monitor service health
- Receive critical notifications
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Manage users, groups, devices, reset passwords & receive critical notifications. The Microsoft 365 Admin App enables you to be productive from anywhere. The app allows you to receive critical notifications, add users, reset passwords, manage devices, create support requests, and more—all while you’re on the go. Who should use this app? People with an admin role to a Microsoft 365 or Office 365 enterprise or business subscription. What can I do with this app? - Add, edit, block, or delete users, reset passwords, assign roles, or manage aliases & devices. - Add groups, edit groups, and add or remove users from groups. - View all available and assigned licenses, assign licenses to users, add or remove licenses, view and download invoices. - Check the status of existing support requests, take actions on them, or create new ones. - Monitor the health of all services and view active incidents in Service Health. - Stay on top of all the upcoming changes and announcements via the Message Center feed. - Get push notifications about important information related to service health, message center, and billing. The app supports dark theme and is available in 39 languages. And if you're someone who is responsible for managing more than one tenant, you can sign-in to multiple tenants and quickly switch between them. We're listening and constantly improving the app based on your feedback. Tell us what you like, what we can do better, and what features you'd like to see in the app. Send your feedback to feedback365@microsoft.com.
Hooklink
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Hooklink turns your Instagram comments, story replies and DMs into automated conversations — delivering messages, capturing leads and growing followers, all within the limits Meta sets. Hooklink PREMIUM: To add multiple instagram accounts or some premium features you need to purchase a monthly or yearly subscription. This subscription will auto renewed monthly and in case of failure of auto renew, the subscription will be cancelled and you have to purchase again inside the application. However you can add one instagram account with limited features in the app Your data is securely stored with Hooklink. Be sure to read our Privacy Policy and Terms of Use. Privacy Policy: https://hooklink.app/privacy Terms Of Use: https://hooklink.app/terms Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is in-app purchases: Microsoft 365 Admin at none against Hooklink's 2. Hooklink's advantage is update cadence (weekly vs every 6 weeks). On price, ads, device support and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Hooklink sells 2 in-app purchases, starting at $1.99 per month. Microsoft 365 Admin asks for nothing beyond the download.
Microsoft 365 Admin ships an update every 6 weeks, Hooklink weekly. The most recent releases landed on November 4, 2026 and October 31, 2026 respectively.
| Parameter | Microsoft 365 Admin | Hooklink |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (5.8K ratings) — better | — |
| Positive reviews | 78.3% of reviews | — |
| Number of ratings | 5.8K — better | — |
| Update frequency | Every 6 weeks | Weekly — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free | — |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 16.0 — better | 17.0 |
| Further details — not scored | ||
| Size | 217 MB | 38 MB |
| Age rating | 4+ | 4+ |
| Developer | Microsoft Corporation | Smartters Software Pvt Ltd |
Bugs and requests
Microsoft 365 Admin
Reported bugs
4 issues- Blank screen on launch
- User list disappearing
- Unreliable login process
- Notifications not working as expected
Requested features
5 requests- Ability to purchase licenses
- More granular admin controls
- Improved search and filtering
- Better integration with other Microsoft apps
- Dark mode support
Hooklink
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Microsoft 365 Admin
No in-app purchases
Hooklink
- Pro Monthly1 Month trial$1.991 Month
- Pro Yearly$19.991 Year









