H&M vs Flannels
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
H&M
Discover the latest fashion, home, and beauty trends. This app offers intuitive shopping features like instant search, visual discovery, and order tracking. Save your favorites and get exclusive rewards with the membership program.
- Instant search for items
- Visual style discovery
- Save favorite items
- Membership rewards
- Real-time order tracking
- Restock alerts
- In-store item scanning
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Explore the latest styles in fashion, home and beauty with the H&M app. Discover inspiring collections and intuitive features that simplify the shopping experience — from instant search to real-time order updates. Features: Instant search: Quickly find any item with smarter results. Visual discovery: Snap or upload images for style suggestions. Save favourites: Build wishlists to shop and curate later. H&M Membership: Access points, perks and exclusive rewards. Track orders: Stay updated with real-time delivery information. Restock alerts: Find out first when favourites return. Seamless scanning: Scan in-store items to check sizes online. Experience a more streamlined way to shop — download the H&M app today.
Flannels
Discover and shop a curated selection of luxury designer clothing, footwear, and accessories for men, women, and children. Enjoy a seamless shopping experience with a unified account across devices, instant updates on new arrivals and sales, and convenient features like Click and Collect.
- Shop designer clothing, footwear, and accessories
- Unified account across devices
- Push notifications for new arrivals and sales
- Click and Collect service
- International delivery
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Flannels is one of the UK's leading luxury retailers, specialising in contemporary men's, women's and kids’ designer clothing, footwear, and accessories. Our increasing brand portfolio includes Gucci, Canada Goose, Saint Laurent, Moncler, Jimmy Choo, and Stone Island, alongside hundreds of other iconic and cutting-edge designers. Flannels continues to augment its online presence with the latest app where it has never been easier to perfect your style, choosing from a coveted selection of leading international and exciting, new labels. With our app, Flannels redefines luxury shopping: SHOP AS ONE Your Flannels account syncs across all devices. Shop on the go with a unified basket and login. KEEP IN THE LOOP WITH PUSH NOTIFICATIONS New products just in that you're going to love? Sale launching at midnight? Leave it to us. ALL THE BEST BITS FROM MOBILE Experience the ease of our mobile site with familiar navigation plus features such as Click and Collect and international delivery.
Screenshots
Verdict
H&M and Flannels both sit at 4.8 stars, but that hides the real split: 85% of Flannels's written reviews are positive against 38% of H&M's. Flannels also leads on iOS requirement (15.6 vs 17.0). H&M's advantage is ratings volume (240K vs 420) and update cadence (every 9 days vs every 3 weeks). On price, rating, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.8 for H&M against 4.8 for Flannels. That said, the two scores are not equally well evidenced: H&M has 240K ratings behind it against 420, so its average is the more settled of the two. Written reviews are what separate them: 38% of H&M's written reviews are positive against 85% of Flannels's.
H&M ships an update every 9 days, Flannels every 3 weeks. The most recent releases landed on September 26, 2026 and September 25, 2026 respectively.
| Parameter | H&M | Flannels |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (240K ratings) | 4.8 (420 ratings) |
| Positive reviews | 38.2% of reviews | 84.7% of reviews — better |
| Number of ratings | 240K — better | 420 |
| Update frequency | Every 9 days — better | Every 3 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | #88 — better | — |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 17.0 | 15.6 — better |
| Further details — not scored | ||
| Size | 231 MB | 71 MB |
| Age rating | 4+ | 4+ |
| Developer | H&M | The Flannels Group Limited |
Customer experience
H&M
Flannels
User reviews
H&M
From 240K App Store ratingsWhat we love
- 🚀 Easy to use
- 💎 Great quality and value
- 📦 Fast and convenient shipping
- 👍 Helpful customer service
Room to improve
- 🐛 Buggy app with frequent crashes
- 🤯 Confusing navigation and poor UX
- 🔍 Inaccurate inventory and product information
- 😡 Frustrating checkout and order management
Flannels
From 420 App Store ratingsWhat we love
- 👍 User-friendly interface
- 💰 Great deals and discounts
- 🚀 Fast delivery
- 🛒 Wide selection of designer brands
- ⭐ High-quality products
Room to improve
- 🐛 Buggy app with crashes and freezes
- 💳 Expensive delivery and return fees
- 🔍 Inaccurate size information
- 🤖 Poor customer service and communication
- 🛒 Inconsistent stock availability
Bugs and requests
H&M
Reported bugs
4 issues- Favorites list randomly clearing
- Inability to update delivery address after order placement
- Technical issues causing orders to be lost or delayed
- Inconsistent sizing and product information
Requested features
4 requests- Ability to save more than 50 favorite items
- Option to filter and sort items in the favorites tab
- Notifications for when liked items go on sale or are back in stock
- Improved in-store availability and stock checking
Flannels
Reported bugs
5 issues- App crashes when scrolling or navigating
- Login and password reset issues
- Incorrect item sizes shipped
- Delayed or missing order updates
- Return process is unreliable
Requested features
5 requests- Improve wish list functionality
- Provide more detailed product information
- Offer free delivery and returns
- Enhance in-app search and filtering
- Integrate better size guide and fit recommendations
In-app purchases
H&M
No in-app purchases
Flannels
No in-app purchases
