H&M vs Carter's
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
H&M
Discover the latest fashion, home, and beauty trends. This app offers intuitive shopping features like instant search, visual discovery, and order tracking. Save your favorites and get exclusive rewards with the membership program.
- Instant search for items
- Visual style discovery
- Save favorite items
- Membership rewards
- Real-time order tracking
- Restock alerts
- In-store item scanning
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Explore the latest styles in fashion, home and beauty with the H&M app. Discover inspiring collections and intuitive features that simplify the shopping experience — from instant search to real-time order updates. Features: Instant search: Quickly find any item with smarter results. Visual discovery: Snap or upload images for style suggestions. Save favourites: Build wishlists to shop and curate later. H&M Membership: Access points, perks and exclusive rewards. Track orders: Stay updated with real-time delivery information. Restock alerts: Find out first when favourites return. Seamless scanning: Scan in-store items to check sizes online. Experience a more streamlined way to shop — download the H&M app today.
Carter's
Discover and shop styles for babies, toddlers, and big kids from five beloved family brands. Find curated collections for specific needs like bedtime or gifts, and enjoy convenient shopping options like curbside pickup and same-day delivery.
- Shop 5 family brands in one app
- Check local store inventory
- Curbside pickup & same-day delivery
- Track Carter's Rewards
- App-exclusive launches
- Browse sustainable essentials
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The Carter's app makes shopping for your little ones easier than ever — with styles from all 5 brands: Carter's®, OshKosh B'gosh®, Skip Hop®, Little Planet®, and Otter Avenue™. Whether you're shopping for baby, toddler, or big kid, the app helps you find what you need fast, with curated collections for bedtime, playtime, gift-giving, and more. Key Features: - Shop all 5 brands in one place - Quickly check local store inventory - Choose curbside pickup or same-day delivery (where available) - Track and redeem Carter's Rewards - Stay up to date with app-exclusive launches - Easily browse soft, sustainable essentials for every age and stage Save time, stay inspired, and shop confidently — right from your phone.
Screenshots
Verdict
H&M and Carter's both sit at 4.8 stars, but that hides the real split: 67% of Carter's's written reviews are positive against 38% of H&M's. Carter's also leads on monetization model (free vs free with in-app purchases). On price, rating, ratings volume and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.8 for H&M against 4.9 for Carter's. Both are backed by a comparable volume of ratings — 240K and 183K respectively. Written reviews are what separate them: 38% of H&M's written reviews are positive against 67% of Carter's's.
H&M ships an update every 9 days, Carter's fortnightly. Both last shipped on September 24, 2026.
| Parameter | H&M | Carter's |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (240K ratings) | 4.9 (183K ratings) — better |
| Positive reviews | 38.2% of reviews | 66.8% of reviews — better |
| Number of ratings | 240K — better | 183K |
| Update frequency | Every 9 days — better | Fortnightly |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Best chart rank | #84 — better | #135 |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 17.0 | 17.0 |
| Further details — not scored | ||
| Size | 231 MB | 190 MB |
| Age rating | 4+ | 4+ |
| Developer | H&M | Carter's Retail, Inc. |
Customer experience
H&M
Carter's
User reviews
H&M
From 240K App Store ratingsWhat we love
- 🚀 Easy to use
- 💎 Great quality and value
- 📦 Fast and convenient shipping
- 👍 Helpful customer service
Room to improve
- 🐛 Buggy app with frequent crashes
- 🤯 Confusing navigation and poor UX
- 🔍 Inaccurate inventory and product information
- 😡 Frustrating checkout and order management
Carter's
From 183K App Store ratingsWhat we love
- 💕 Love the clothes
- 💰 Great deals and rewards
- 👍 Convenient app for shopping
- 🛒 Smooth checkout process
Room to improve
- 🐛 Glitchy app with errors
- 🔍 Inaccurate inventory/filtering
- 🔄 Items disappearing from cart
- 🔒 Issues with password recovery
- 🤔 Confusing/unintuitive layout
Bugs and requests
H&M
Reported bugs
4 issues- Favorites list randomly clearing
- Inability to update delivery address after order placement
- Technical issues causing orders to be lost or delayed
- Inconsistent sizing and product information
Requested features
4 requests- Ability to save more than 50 favorite items
- Option to filter and sort items in the favorites tab
- Notifications for when liked items go on sale or are back in stock
- Improved in-store availability and stock checking
Carter's
Reported bugs
4 issues- Unable to add items to cart
- App crashes and freezes
- Incorrect address auto-correction
- Rewards not applying properly
Requested features
4 requests- Add a 'favorites' feature
- Improve cart management
- Better sync between app and website
- More detailed product information
In-app purchases
H&M
No in-app purchases
Carter's
No in-app purchases
