West Elm vs Birch Lane
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
West Elm
Discover the latest home decor arrivals and seasonal inspiration. Create and manage your wedding registry easily, and get expert design advice for your dream space. Shop curated room looks and receive personalized recommendations.
- Discover latest arrivals
- Seasonal inspiration
- Wedding registry management
- Virtual design help
- Shop by room
- Personalized recommendations
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The West Elm app brings modern furniture, home décor, inspiration, and effortless shopping together in one place. Discover furniture, rugs, lighting, bedding, and décor designed to help you create a home that's uniquely yours. Shop kids furniture and décor to create a dream space for your children. From expert Design Services to Wedding Registry and personalized inspiration, the app makes it easy to shop, design, and celebrate life's biggest moments. Here's what you can do with the app: • Discover More: Be the first to shop new arrivals, seasonal collections, and fresh design inspiration. • Wedding Registry: Create, manage, and update your wedding registry anytime, anywhere. • Design Services: Book a virtual or in-store design consultation to bring your vision to life with personalized expert guidance. • Shop by Room: Explore curated looks for every room and shop complete spaces with ease. • Picks Just for You: Receive personalized recommendations based on your style and shopping history. About West Elm: Since 2002, West Elm has been creating modern furniture and home décor with exceptional quality and timeless style. Our designers craft thoughtfully designed collections that help you create spaces you'll love for years to come.
Birch Lane
Discover and shop for classic, well-made furniture and decor. Browse inspirational photos, read customer reviews, track orders, and save items to personalized lists for your home projects. View items in your room with 3D tools.
- Shop inspirational photo galleries
- Personalized item lists
- In-app order tracking
- Customer reviews and photos
- View-in-Room 3D tools
- Notifications for deals
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Explore our collection of classic, well-made furniture and decor conveniently from your mobile device. Shop the exact pieces featured in inspirational photos, read real customer reviews, track your orders, keep personal lists for your projects, and more. We’re here to help you find the comfortable, made-to-last pieces you love. Whether you’re furnishing your first home, refreshing your guest room, or simply looking to update your entryway, you’ll find just what you need at Birch Lane. And with the Birch Lane app, our entire collection is at your fingertips. Take advantage of features that make your shopping experience even easier: • Galleries of inspirational photos featuring products to shop. • Personalized lists to save and organize items and keep track of your projects. • In-app order tracking to keep up with your order’s shipping status. • Thousands of real customer reviews and photos so you can confidently make the right choice. • View-in-Room 3D tools to see how a piece will look in your home. • Free shipping on orders over $35.* • The classic styles you love (including farmhouse, rustic, coastal and more). • Notifications to remind you of the best deals. Plus, so much more! Learn more at www.birchlane.com
Screenshots
Verdict
West Elm and Birch Lane both sit at 4.8 stars, but that hides the real split: 80% of Birch Lane's written reviews are positive against 30% of West Elm's. Birch Lane also leads on update cadence (weekly vs every 3 weeks). West Elm's advantage is monetization model (free vs free with in-app purchases) and iOS requirement (16.0 vs 18.0). On price, rating, ratings volume and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.8 for West Elm against 4.9 for Birch Lane. Both are backed by a comparable volume of ratings — 5.2K and 9.4K respectively. Written reviews are what separate them: 30% of West Elm's written reviews are positive against 80% of Birch Lane's.
West Elm ships an update every 3 weeks, Birch Lane weekly. The most recent releases landed on September 20, 2026 and September 22, 2026 respectively.
| Parameter | West Elm | Birch Lane |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (5.2K ratings) | 4.9 (9.4K ratings) — better |
| Positive reviews | 30.3% of reviews | 80.0% of reviews — better |
| Number of ratings | 5.2K | 9.4K — better |
| Update frequency | Every 3 weeks | Weekly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone | iPhone, iPad — better |
| Requires iOS | 16.0 — better | 18.0 |
| Further details — not scored | ||
| Size | 257 MB | 278 MB |
| Age rating | 4+ | 4+ |
| Developer | Williams-Sonoma, Inc. | Wayfair LLC |
Customer experience
West Elm
Birch Lane
User reviews
West Elm
From 5.2K App Store ratingsWhat we love
- 👍 Excellent customer service
- 🚀 Quality and style of products
- 💡 Free swatch samples
- 🤩 Unique and beautiful designs
Room to improve
- 🐛 Frequent app crashes and freezes
- 🔍 Poor search and navigation functionality
- 🛒 Issues with cart and saved items
- ⏰ Long delivery times and order delays
- 🔌 Buggy and unresponsive app performance
Birch Lane
From 9.4K App Store ratingsWhat we love
- 🚀 Easy shopping
- 👍 Beautiful and high-quality products
- 🛒 Convenient app experience
- 💳 Easy financing options
- 🏆 Great customer service
Room to improve
- 🐛 Occasional technical issues
- 💰 Inconsistent pricing and promotions
- 📞 Lacking phone support
- 🔒 Security concerns with saved information
Bugs and requests
West Elm
Reported bugs
4 issues- App crashes when trying to return items
- Inability to link rewards account
- Saved items disappearing from cart
- Shipping and delivery information not accurate
Requested features
4 requests- Add AR view in room feature
- Improve product reviews and ratings
- Allow opting out of promotional emails
- Fix login and account management issues
Birch Lane
Reported bugs
2 issues- Difficulty applying promo codes
- Inconsistent order tracking and delivery updates
Requested features
3 requests- Advanced filtering and sorting options
- Improved 3D visualization tools
- Seamless integration with Wayfair account
In-app purchases
West Elm
No in-app purchases
Birch Lane
No in-app purchases







