Google Analytics vs MailerLite Subscribe
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Google Analytics
Monitor your website and app performance directly from your phone. Gain customer insights, understand user navigation, and make informed marketing decisions with AI-powered analysis. Optimize campaigns and collaborate with your team on the go.
- Monitor website and app performance
- Customer insights and navigation analysis
- AI-powered insights and marketing decisions
- Real-time data monitoring
- Customizable reports
- Shareable insights
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Google Analytics: Your Business Pulse, In Your Pocket Never lose sight of your website and app performance with Google Analytics. Monitor key customer interactions directly from your phone, even when you're away from your desk. • Customer Insights, Beyond the Desktop Understand how people navigate your digital channels, wherever you are, whenever you need. • Smarter Insights for Busy Days Google's AI uncovers valuable patterns, helping you make informed marketing decisions on the go. • Act on Insights, Anywhere Optimize your campaigns with seamless integrations across Google's powerful advertising tools. • Teamwork, Unbound Analyze trends and share your discoveries with colleagues, effortlessly from your mobile device. With this app, you can: 1) Check key metrics in built-in reports 2) Monitor real-time data 3) Compare date ranges and apply filters 4) Build your own reports with any combination of metrics and dimensions 5) Save any reports to your dashboard so you can easily come back to them 6) Discover interesting AI generated insights about your website or app data
MailerLite Subscribe
This application allows you to gather new leads offline using customizable forms created directly on your iPad. Once you have an internet connection, you can sync your collected subscribers with a single click. It offers quick setup and extensive customization options for your forms.
- Offline subscriber collection
- Customizable forms
- Quick setup
- Internet-independent operation
- One-click syncing
- Form background, font, and color customization
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IMPORTANT: This app ONLY works with an account on the new MailerLite platform. Collect new leads offline with customizable forms that you create within the iPad app. - Quick setup: Get up and running in a few minutes! - Collect email subscribers offline without an internet connection. - Sync new subscribers with one click once you’re connected. - Change anything from the background to fonts and colors in forms.
Screenshots
Verdict
The clearest difference is ratings volume: Google Analytics at 5.3K against MailerLite Subscribe's 13. Google Analytics also leads on device support (3 vs 1). MailerLite Subscribe's advantage is update cadence (every 5 weeks vs every 2 months) and review sentiment (67% vs 59%). On price, rating, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.6 for Google Analytics against 4.7 for MailerLite Subscribe. That said, the two scores are not equally well evidenced: Google Analytics has 5.3K ratings behind it against 13, so its average is the more settled of the two. Written reviews are what separate them: 59% of Google Analytics's written reviews are positive against 67% of MailerLite Subscribe's.
Google Analytics ships an update every 2 months, MailerLite Subscribe every 5 weeks. The most recent releases landed on October 31, 2026 and October 24, 2026 respectively.
| Parameter | Google Analytics | MailerLite Subscribe |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (5.3K ratings) | 4.7 (13 ratings) — better |
| Positive reviews | 58.5% of reviews | 66.7% of reviews — better |
| Number of ratings | 5.3K — better | 13 |
| Update frequency | Every 2 months | Every 5 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod — better | iPad |
| Requires iOS | 15.0 | 15.0 |
| Further details — not scored | ||
| Size | 63 MB | 24 MB |
| Age rating | 4+ | 4+ |
| Developer | Google LLC | MailerLite, Inc. |
Customer experience
Google Analytics
MailerLite Subscribe
Bugs and requests
Google Analytics
Reported bugs
5 issues- No data showing up
- Incorrect currency display
- Real-time data not updating
- Profiles/accounts disappearing
- Unresponsive navigation
Requested features
5 requests- Customizable dashboards
- Improved reporting options
- Widgets for home screen
- Support for GA4 properties
- Bring back old features
MailerLite Subscribe
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Google Analytics
No in-app purchases
MailerLite Subscribe
No in-app purchases
Questions
Is Google Analytics free?
Is MailerLite Subscribe free?
Which has better reviews, Google Analytics or MailerLite Subscribe?
Do Google Analytics or MailerLite Subscribe have ads?
Which is updated more often, Google Analytics or MailerLite Subscribe?
Other comparisons
