AppChoices vs Microsoft Surface
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
AppChoices
Manage your preferences for interest-based advertising on mobile apps. This tool offers transparency into data collection by participating companies and allows you to opt out of cross-app data usage for personalized ads with a single click.
- Control interest-based advertising
- Limit cross-app data collection
- Opt out of personalized ads
- Transparency with participating companies
- Choose all companies with one click
- Device ID-based choice tool
- Token ID-based choice (beta)
Read full descriptionHide full description
Control interest-based advertising on apps on your mobile device. AppChoices gives you transparency with participating companies, and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAA’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click. Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? This is called interest-based advertising (IBA). AppChoices gives you choices about whether you receive this type of advertising that is based on cross-app data collected over time across different apps and devices. To opt out your device ID out of IBA from a particular company, simply navigate to Device ID-Based Choice tool and set the switch next to the company’s logo from “”ON” to “OFF”. AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device. Using the new Token ID-Based Choice (beta) tool, you can opt out or revoke having your data collected or used for IBA linked to the email address you provide. When it comes to ads in your apps based on your interests, it’s your choice. AppChoices también está disponible en español. Solo establece la configuración al idioma español. You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. You can learn more about these Principles and the DAA’s enforcement and accountability program by visiting www.aboutads.info/enforcement. v2.2.0
Microsoft Surface
Manage and personalize your audio devices. Update firmware, view device information, and adjust settings like equalizer and volume. Connect and control devices, and access tutorials for assistance.
- Update earbuds and headphones
- View and change device info
- View battery and volume
- Personalize settings
- Change equalizer settings
- Control connected devices
- Reset devices
Read full descriptionHide full description
Here are the things you can do: • Update your earbuds and headphones • View and change device info • View battery info and volume level • Personalize settings • Change equalizer settings to get the sound you want • Control which devices are connected • Change language settings • Reset your earbuds and headphones to the factory settings • Watch tutorial videos • Send us feedback
Screenshots
Verdict
The clearest difference is rating: Microsoft Surface at 3.2 against AppChoices's 2.4. Microsoft Surface also leads on update cadence (every 2 months vs every 4 months) and review sentiment (26% vs 14%). On price, ratings volume, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Microsoft Surface holds the better App Store score, 3.2 against 2.4. Both are backed by a comparable volume of ratings — 337 and 159 respectively. Written reviews point the same way: 14% of AppChoices's written reviews are positive against 26% of Microsoft Surface's.
AppChoices ships an update every 4 months, Microsoft Surface every 2 months. The most recent releases landed on October 6, 2026 and October 8, 2026 respectively.
| Parameter | AppChoices | Microsoft Surface |
|---|---|---|
| Price | Free | Free |
| Rating | 2.4 (337 ratings) | 3.2 (159 ratings) — better |
| Positive reviews | 14.3% of reviews | 25.6% of reviews — better |
| Number of ratings | 337 — better | 159 |
| Update frequency | Every 4 months | Every 2 months — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 14.5 | 11.0 — better |
| Further details — not scored | ||
| Size | 6 MB | 70 MB |
| Age rating | 4+ | 4+ |
| Developer | Digital Advertising Alliance | Microsoft Corporation |
Customer experience
AppChoices
Microsoft Surface
User reviews
AppChoices
From 337 App Store ratingsWhat we love
- 🚀 Functional when following instructions
- 👍 Compact and easy to use
- 🚀 App works as intended, sends opt-out requests
Room to improve
- 🐛 Buttons/toggles don't work as expected
- 🐛 Confusing/unclear instructions
- 🐛 App crashes when trying to complete opt-out process
- 🐛 Doesn't allow opting out of all companies
- 🐛 Opt-out requests don't seem to be honored
Microsoft Surface
From 159 App Store ratingsWhat we love
- 🎵 Excellent audio quality and crisp sound
- 🎚️ Useful EQ customization capabilities
- 📱 Smooth out-of-box setup experience
- 🔗 Hardware quality is solid
- ⚡ Quick app loading when functional
Room to improve
- 🐛 App frequently fails to detect paired headphones
- 🔌 Constant connection and pairing issues
- 😤 Poor reliability and stability
- 🚫 App becomes completely broken after updates
- 🔐 Authentication and login failures
Bugs and requests
AppChoices
Reported bugs
3 issues- Buttons/toggles not functional
- App crashes when trying to complete opt-out
- Opt-out requests not working as expected
Requested features
3 requests- Ability to opt out of all companies with one button
- Clearer instructions and more intuitive UI
- Confirmation that opt-out requests were successful
Microsoft Surface
Reported bugs
11 issues- App stuck on scanning/searching for headphones
- Bluetooth connection drops during calls
- App won't recognize headphones even when paired
- Authentication hangs on 'Authenticating' screen
- Constant red light indicator issues
Show 6 moreShow fewer
- Firmware updates cause connection degradation
- App fails to load when headphones are connected
- Pairing mode limbo after power cycling
- Earbud chirping and constant disconnections
- Uneven battery drain between earbuds
- App incompatibility with newer iOS versions
Requested features
9 requests- MacOS app support
- iPad landscape mode support
- Customizable gesture controls
- Better device switching between paired devices
- More EQ preset options
Show 4 moreShow fewer
- Xbox wireless compatibility
- Ability to disable automatic noise cancellation on calls
- Case battery level indicator
- Computer/device management features
In-app purchases
AppChoices
No in-app purchases
Microsoft Surface
No in-app purchases
Questions
Is AppChoices free?
Is Microsoft Surface free?
Which has better reviews, AppChoices or Microsoft Surface?
Do AppChoices or Microsoft Surface have ads?
Which is updated more often, AppChoices or Microsoft Surface?
Other comparisons
