Zoho Analytics vs SMS
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Zoho Analytics
Access and interact with your business data and reports on the go. This mobile app allows you to view insightful visualizations, spot trends, and collaborate with colleagues to make informed decisions.
- View insightful data visualizations
- Access reports and dashboards
- Interact with reports and apply filters
- Collaborate and share reports with access control
- Analyze data from various sources
- Create and view KPI, sales, and marketing dashboards
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View insightful visualizations on-the-go, enabled by this data visualization software. This mobile business intelligence (BI) app complements the larger web browser-based view offered by Zoho Analytics, the self-service BI and analytics software on the cloud. The mobile BI Analytics app enables you to keep track of your key business metrics, spot trends early, collaborate with your colleagues, and arrive at informed business decisions, all on the go. With this app, you can view all the data, reports and dashboards that you created and have in your Zoho Analytics account. You can interact with the reports, favorite those that you like or view very often, share them with your colleagues, clients and friends with fine-grained access control, and do much more. The app allows you to analyze data and perform business data analytics, from a wide range of sources easily. It scales well and can crunch hundreds of millions of rows of data creating mobile analytics dashboards. The below features make the Zoho Analytics app an indispensable mobile BI analytics and reporting tool, for any business user. Key Features - Wide range of visualization options - geo-map, pie, donut, bar, stacked bar, line, bar-line combo, funnel, heat-map, web and a lot more chart types; Pivot tables, summary and tabular views. - View single page, at-a-glance dashboards. - Dashboards like KPI dashboards, business dashboards, marketing analytics dashboards, sales analytics dashboards, and much more can be created with ease - Apply filters and see filtered data. - See the underlying data, or drill-down any point in the report. - Segregate reports based on type, folders and related views. - Quickly access select reports using Favorites and Recent Items. - Export and share your reports with your colleagues and clients, with fine-grained access control. You control what the shared user can or can't do, like create reports, view/drill-down the underlying data, export the data/reports, etc.
SMS
Manage customer interactions and respond to leads and service tickets directly from your smartphone. Communicate via SMS, WhatsApp, and Messenger, and integrate seamlessly with your CRM for real-time context and automation.
- Real-time lead and query notifications
- Multi-channel customer conversations (SMS, WhatsApp, Messenger)
- Customer interaction context identification
- Automated standard customer interactions
- End-to-end CRM integration
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SMS-Magic Mobile App SMS-Magic Mobile App brings your CRM-based customer interactions to your smartphone so you can respond to your sales leads and service tickets even when on-the-field. Shrink the sales cycle and keep your customers for life by attending to your leads and post-purchase queries in the micro-moments when decisions are made and preferences shaped. SMS-Magic Mobile App constantly speaks to your CRM to keep you in sync with the context of the conversations across team members and the customer lifecycle. Use SMS-Magic Mobile App to: 1. Get notified about and respond to incoming leads and customer queries in real-time 2. Converse with your customers and prospects across SMS, WhatsApp, and Messenger using text as well as rich media 3. Identify the context of each customer interaction and assign them to relevant team members 4. Automate standard customer interactions such as status updates, account alerts, or appointment reminders 5. Integrate end-to-end with your CRM - be it Salesforce, Zoho, or others. Whether you are an existing user of the SMS-Magic Converse web app or not, this mobile app will make your customer interactions more profitable and pleasant. We hope you’ll give it a try. Please note: If you use SMS-Magic for Salesforce, you need to be on the web app version 1.64 or above to sync with the SMS-Magic Mobile App. Are you having trouble? Please contact care@sms-magic.com Who is SMS-Magic: SMS-Magic is a proven, global messaging platform provider for popular CRM solutions, with over 2,500+ clients across 190 countries, including small, midsize, and enterprise accounts. SMS-Magic has deep experience across various industries in applying conversational engagement to improve marketing, sales, and service performance. Whether you want to bring in more leads, convert them to revenue, or keep those customers happy - SMS-Magic offers the solutions, expertise, and insights you need to drive conversations that convert. Screen-Magic has offices in Chicago (US), Pune, and Delhi (India) with 180+ employees.
Screenshots
Verdict
The clearest difference is review sentiment: Zoho Analytics at 83% against SMS's 21%. SMS's advantage is rating (4.2 vs 3.8) and monetization model (free vs freemium). On price, ratings volume, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
SMS holds the better App Store score, 4.2 against 3.8. Both are backed by a comparable volume of ratings — 28 and 39 respectively. Written reviews complicate that: 83% of Zoho Analytics's written reviews are positive against 21% of SMS's, so the app with the better star average is not the one people write more warmly about.
Zoho Analytics ships an update every 6 weeks, SMS every 5 weeks. The most recent releases landed on September 17, 2026 and September 9, 2026 respectively.
| Parameter | Zoho Analytics | SMS |
|---|---|---|
| Price | Free | Free |
| Rating | 3.8 (28 ratings) | 4.2 (39 ratings) — better |
| Positive reviews | 82.5% of reviews — better | 21.1% of reviews |
| Number of ratings | 28 | 39 — better |
| Update frequency | Every 6 weeks | Every 5 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Freemium | Free — better |
| Devices | iPhone, iPad, iPod — better | iPhone, iPad |
| Requires iOS | 16.6 — better | 17.0 |
| Further details — not scored | ||
| Size | 131 MB | 58 MB |
| Age rating | 4+ | 4+ |
| Developer | Zoho Corporation | Screen Magic Mobile Media Inc |
Customer experience
Zoho Analytics
SMS
In-app purchases
Zoho Analytics
No in-app purchases
SMS
No in-app purchases









