Comparison

Help Scout vs ActiveCampaign

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Help Scout

Manage customer support requests efficiently from your mobile device. This app allows you to access mailboxes, handle conversations, and reply to customers with saved responses. Stay connected with your team and improve customer relationships on the go.

Highlights
  • Access all mailboxes
  • Handle assigned conversations
  • Reply with saved replies
  • Apply tags to conversations
  • Add notes to conversations
  • Change conversation status
  • Assign conversations (Plus Plan)
Features
Read full description

Help Scout's iOS app gives you powerful customer support software in your pocket so you can quickly assist customers from wherever you are. Keep your finger (literally) on the pulse of what's happening with your customers, collaborate remotely, and put the life back into work-life balance — all without compromising your customers’ experience. Build stronger customer relationships through fast, personalized email support — simply log in and get to work! With the Help Scout app, you’ll be able to: • Navigate to any Help Scout mailbox with a tap • Access all conversations and handle those assigned to you • Reply to customers quickly with saved replies - you’ll look like a genius without even trying • Apply tags to categorize conversations or trigger automations like magic • Add notes to conversations to keep everyone in the loop, even in the remote-est location • Change conversation status with a single swipe • Keep conversations moving by assigning them to a team member or teams (Plus Plan only) • Apply custom fields to keep reporting data pristine (Plus Plan only)

About

ActiveCampaign

Manage your sales pipeline, marketing campaigns, and customer data from anywhere. Track key performance metrics, update deals, and communicate with contacts on the go. This app provides essential business insights and tools for sales and marketing professionals.

Highlights
  • Marketing reports and analytics
  • CRM and sales automation
  • Contact and lead management
  • Campaign performance tracking
  • Deal management
  • Customer data access
Features
Read full description

The ActiveCampaign app keeps you connected to your customers, not your computer. In a mobile society, if you're not able to run your business in the way your customers live their lives, you’re missing the mark. The ActiveCampaign mobile app keeps your most important data (and your business’s pulse) at your fingertips. A streamlined, intuitive interface lets you easily review important campaign and automation performance metrics whenever you want, and the built-in CRM lets users manage their entire sales team and pipeline from the field. Whether you’re a solopreneur or enterprise, the ActiveCampaign mobile app lets businesses of all sizes manage their business how (and where and when) they want. What you can do with the ActiveCampaign app: MARKETING REPORTS AND ANALYTICS Easily track your most important marketing campaigns and automations with detailed performance metrics like opens, click throughs, link performance, generated revenue, and A/B tests. CRM & SALES AUTOMATION The ActiveCampaign app has everything you need for the salesperson on-the-go. Review detailed lead and B2B activity, create and manage deals, make calls, and get push notifications while you’re in the field. CONTACTS & LEAD MANAGEMENT Dive into individual contact records to view the personal details and account activity of your leads and contacts, including those imported from popular integrations like Gmail and Outlook. Manage deals, lists, tags, and add notes in-app. Call or email contacts directly from their contact page — or connect to your existing app to send SMS messages. About ActiveCampaign: ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 180,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 750+ pre-built automations that combine transactional email and email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign's customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalization on G2.com and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com. If you enjoy using ActiveCampaign, we’d appreciate a review. If something’s not working right, or you have a great idea you’d like to share, we’d love to hear from you at app-feedback@activecampaign.com. Note: The ActiveCampaign app requires a paid ActiveCampaign account.

Screenshots

Help Scout4 screens
ActiveCampaign3 screens

Verdict

The call

The clearest difference is rating: ActiveCampaign at 4.6 against Help Scout's 4.2. ActiveCampaign also leads on ratings volume (1.2K vs 306). Help Scout's advantage is iOS requirement (16.0 vs 18.0). On price, review sentiment, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

ActiveCampaign holds the better App Store score, 4.6 against 4.2. Both are backed by a comparable volume of ratings — 306 and 1.2K respectively. Written reviews complicate that: 35% of Help Scout's written reviews are positive against 28% of ActiveCampaign's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly fortnightly. The most recent releases landed on September 25, 2026 and September 13, 2026 respectively.

Scorecard3 real differences · 7 level
Help Scout versus ActiveCampaign: the parameters behind the verdict, then further details
ParameterHelp ScoutActiveCampaign
PriceFreeFree
Rating4.2 (306 ratings)4.6 (1.2K ratings) — better
Positive reviews35.3% of reviews — better28.0% of reviews
Number of ratings3061.2K — better
Update frequencyFortnightlyFortnightly
AdsNoNo
In-app purchasesNoNo
MonetizationFreemiumFree with in-app purchases
DevicesiPhone, iPadiPhone, iPad
Requires iOS16.0 — better18.0
Further details — not scored
Size95 MB80 MB
Age rating4+4+
DeveloperHelp Scout PBCActiveCampaign, LLC

Customer experience

Help Scout

All ratings306 ratings
Positive76.8%
Neutral5.9%
Negative17.3%
Written reviews116 reviews
Positive35.3%
Neutral18.1%
Negative46.6%

ActiveCampaign

All ratings1,170 ratings
Positive89.3%
Neutral3.3%
Negative7.4%
Written reviews100 reviews
Positive28.0%
Neutral10.0%
Negative62.0%

User reviews

Help Scout

From 306 App Store ratings

What we love

  • 🚀 Great mobile app
  • 👍 Convenient for on-the-go support
  • 💡 Helpful for quick responses
  • 🚀 Smooth and fast
  • 👍 Clean and user-friendly interface

Room to improve

  • 🐛 Crashes and stability issues
  • 🔒 Lacking security features
  • 💡 Missing key desktop features
  • 👎 Frustrating updates that remove functionality
  • 🔋 High battery consumption

ActiveCampaign

From 1.2K App Store ratings

What we love

  • 🚀 Surprisingly simple to use
  • 🚀 Analytics are great
  • 👍 Excellence à un prix abordable
  • 👍 Convenient
  • 👍 Super awesome app

Room to improve

  • 🐛 2FA won't verify
  • 🐛 Difficult to get service
  • 🐛 No sirve
  • 🐛 Poor Customer Service
  • 🐛 Poor customer service even for premium users

Bugs and requests

Help Scout

Reported bugs

5 issues
  • Frequent crashes and freezes
  • Login issues and sign-outs
  • Unassigned inbox not loading
  • Formatting issues with saved replies
  • Compatibility problems with newer iOS versions

Requested features

5 requests
  • Ability to view and manage customer profiles
  • Support for live chat
  • Improved notification system
  • Customizable inbox views
  • Integration with other tools

ActiveCampaign

Reported bugs

5 issues
  • Deals stopped being displayed following this update on iOS iPhone 8
  • Latest update broke it
  • Can't see deals anymore after the latest update
  • Login screen freezes
  • Incompatible with older devices

Requested features

5 requests
  • Pode incluir mais funcionalidades?
  • Please add push notifications
  • Please add the ability to view basic email data like campaigns, lists, and other basics we use AC for!
  • Dark mode option
  • Advanced analytics dashboard

In-app purchases

None

Help Scout

No in-app purchases

None

ActiveCampaign

No in-app purchases

Questions

Is Help Scout free?
Help Scout is free to download, with no in-app purchases.
Is ActiveCampaign free?
ActiveCampaign is free to download, with no in-app purchases.
Which has better reviews, Help Scout or ActiveCampaign?
ActiveCampaign is rated higher. Help Scout averages 4.2 out of 5 from 306 ratings, while ActiveCampaign averages 4.6 from 1.2K ratings.
Do Help Scout or ActiveCampaign have ads?
Neither Help Scout nor ActiveCampaign shows ads.
Which is updated more often, Help Scout or ActiveCampaign?
Help Scout ships an update fortnightly, and ActiveCampaign fortnightly. Most recently, Help Scout was updated on September 25, 2026 and ActiveCampaign on September 13, 2026.

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