A long, somewhat tortured relationship
I’ve been a fan, customer & advocate for E.L.F. for years. Back when there wasn’t a skin care line & pretty much all of their products were under $3. Ok, this may be a wee bit of a stretch, but one could spend $15 on elf products & have a rather impressive haul for less than a $20. Then something changed. There are products I still love, but these smaller container/higher price shenanigans are not flying any longer. I miss the old days when e.l.f. made good, affordable cosmetics that everyone could afford & still look amazing. Now? The quality has diminished over the years & prices have risen. E.L.F. Is no longer that great brand that performed as well as the higher-end cosmetics. Now it is more like: well. E.L.F. has this (insert random product here) which I love, which used to be $2 and is now $15. Such a disappointment. I know you guys have to crank out a profit, but you were cranking out profits when a small square of eyeshadow was $1. I understand inflation, costs, etc…. But the price goes up & quality goes down? No. Do better! You used to be awesome…you cared about the “little guy”, your diehard customers. Now the little guy can’t afford e.l.f. Do better. Please.
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