While I usually avoid writing reviews because I’m Mobile Product Owner and acknowledge the difficulty in creating meaningful designs and experiences within a mobile app, I was shocked by the poor UI and lack of features compared to DL’s competitors in subscription clothing services. There is a sheer lack of transparency and intuitive design regarding the box creation workflow, reviewing items in your box, and tracking order history. A few recommendations for your Product team to consider - add filtering and sorting to your Styling tab, allow users to “like” styles or place in a virtual closet to inform their stylist of their taste, add descriptions to styles, provide better transparency to the ordering process (there are only two statuses currently), allow flexibility in dates to request orders, update your copy to be less transactional, allow users to zoom and see multiple photos of items placed in their box, if users request items be removed from their box then honor it, order history should document both the order received by the user and returned to DL, confirm what items were returned and provide a final invoice, and lastly make your Stylist more human (whether they are or not) by actually responding/acknowledging feedback and providing a more personal approach. Unfortunately, this killed the experience for me and I have decided to cancel.
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Response from developer
Hi,
Thank you for your feedback! We value hearing from our clients. We apologize that you did not have a great experience using our app. We just released the ability to favorite a look so that you can provide your stylist with more details about your style. Also, we are actively working on improving a number of the things you've mentioned. If you have any other feedback or concerns about your experience please feel free to email us at feedback@dailylook.com or if you have any questions specific to your box send us an email at customerservice@dailylook.com