Buffer: Plan & Schedule Posts

Buffer: Plan & Schedule Posts

Social Media Content Planner

34K ratings
541 reviews
#139 in top-grossing Social Networking
💼 Business
🌐 Social Networking
Free
In-App Purchases

Details

  • Released
  • Updated
  • December 22, 2011
  • August 30, 2026

Features

Buffer: Plan & Schedule Posts screenshot #1 for iPhone
Buffer: Plan & Schedule Posts screenshot #2 for iPhone
Buffer: Plan & Schedule Posts screenshot #3 for iPhone
Buffer: Plan & Schedule Posts screenshot #4 for iPhone
Buffer: Plan & Schedule Posts screenshot #5 for iPhone
Buffer: Plan & Schedule Posts screenshot #6 for iPhone
Buffer: Plan & Schedule Posts screenshot #7 for iPhone
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About

Streamline your social media presence by planning, scheduling, and publishing content across multiple platforms from one app. Engage with your audience and track performance with insightful analytics. Ideal for creators looking to grow their online presence efficiently.

Cross-platform posting
Content scheduling
Idea organization
Performance analytics
Calendar view
Apple Watch app
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What users say

See all reviews
+1

What's New in Buffer

15.8

August 30, 2026

- Improved Instagram and Facebook channel connection flows, including support for connecting Instagram via Facebook and linking existing Instagram channels to Facebook. - The Composer now supports pasting remote image and video URLs, including attaching multiple images from a URL at once. - Posting options in the Composer are clearer and remember your previous selection. - Added a new Channel Settings view, plus search for larger channel lists and drag-and-drop channel reordering. - Calendar improvements include a week selector at the top, quick access to the date picker, and better landscape support. - Added support for Instagram 3:4 images and updated Reel validation requirements. - Focus Mode while typing is now optional and can be turned on in settings. - Fixed several issues and made general improvements across the app.

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Subscription plans

Small Business

• 25 Connected Social Accounts • 5 Team Members & Contributions Feature. • 2,000 scheduled posts per profile • RSS feed integration • All standard Buffer features. Small Business subscriptions are available at a monthly rate of $99.99.

$99.991 Month
How to cancel Buffer subscription ⁉️

Charts

Top Grossing

📈 139+18

Social Networking

This app rose +18 positions in Social Networking chart.

Last updated on September 2, 2026.

Events

Read more about Introducing Community

Introducing Community

A focused space to reply to every comment

Nov 12, 2025 Dec 8, 2025

Read more about Biggest Release Yet

Biggest Release Yet

We've packed this update full of improvements.

Sep 15, 2025 Oct 15, 2025

Read more about Bluesky video scheduling

Bluesky video scheduling

Now you can schedule video posts to Bluesky

Dec 3, 2024 Jan 3, 2025

User reviews

Dommage

Une application qui fonctionnait très bien depuis longtemps mais depuis quelques semaines et l’ajout de nouvelles fonctionnalités, les titres des posts ne restent pas et le raccourcisseur d’URL ne fonctionne plus (pourtant cela fonctionne sur la version desktop). En vrai habituellement c’est une application 4-5 étoiles, mais là ce n’est pas possible
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New update sucks

Why is the new update so much more difficult to use??? It's so cluncky and you have to tap around like 8x more to do the same task. I'm literally going to switch platforms if it's going to take this long to schedule every time now.

Podcast Usage

Amazing for scheduling content and so easy to use!

Just a queue. Save yourself the money and use the in-app schedulers

Very disappointed. Buffer is just a glorified queue. You can’t edit anything in the service, select music (I know this isn’t limited to buffer, it’s up to the social media platforms but I’m including it here for clarity), and when you schedule a reminder to post, the service doesn’t even upload your scheduled post to your phone’s camera roll, meaning you have to re-upload the post to each social media platform (meaning clogging up your photos until you manually post), and then re-enter any hashtags you entered in the description in Buffer. The only thing this app serves as is a queue that you can create, and a notification to post. Everything else you have to do manually. Save yourself the money and either enter a recurring reminder in your personal calendar or better yet just schedule posts right in TikTok and Instagram.
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New update 🙌🏻 - MOSTLY

5 star app except for one minor issue that becomes major for me when I'm in a hurry. . . Posting action is set by default to "next available" I always "post now". I wish there was a way to set the default to one's preference . The extra steps to change it each time is a real drag .

Developer apps

User experience

🐞

Reported Bugs

5 issues

Drafts not registering in visual calendar

Bug

Inability to reorder scheduled posts

Bug

Inconsistent behavior between mobile and desktop versions

Bug

Automatic posting not working as expected

Bug

Issues with image/video quality and formatting

Bug

Requested Features

5 requests

Add support for Twitter threads

Feature

Improve visual planning and calendar view

Feature

Integrate with more platforms like Slack and Discord

Feature

Allow more customization and control over posts

Feature

Provide better analytics and performance insights

Feature

FAQ

What does Buffer do?

Buffer is a social media management app that allows users to plan, schedule, and publish posts across various platforms. It helps creators stay consistent by automating content delivery and provides tools to engage with audiences and track post performance.

What are the key features of Buffer?

Key features include the ability to post to numerous social platforms like Instagram, TikTok, Facebook, and LinkedIn, schedule YouTube Shorts, TikToks, and Instagram Reels, organize ideas in a content library, and view simple analytics to see top-performing posts.

Is Buffer free to use?

The app offers a free version with in-app purchases, meaning some features or advanced functionalities might require payment. This allows users to start managing their social media without an initial cost.

What platforms can I post to with Buffer?

You can share content to a wide range of platforms including Instagram, Threads, TikTok, Facebook, LinkedIn, YouTube, Pinterest, Bluesky, and Mastodon. It also supports scheduling for formats like YouTube Shorts, TikToks, Instagram Reels, and Stories.

How does Buffer help with content organization?

Buffer provides a central content library where you can save inspiration and ideas. You can use tags to categorize these ideas by theme or campaign, making it easy to find and move them to your schedule when you're ready to publish.