Guideline User Reviews

Customer Experience

Positive experience42.0% of reviews
Neutral0.0% of reviews
Negative experience58.0% of reviews

~ Based on 50 written reviews from the US App Store.

What users say

Is Guideline Safe?

Guideline appears safe based on user ratings. AppsHunter Safety Score for Guideline is 98/100.

This assessment is based on 1,839 user ratings, with an App Store average of 4.9/5.

Safety Analysis

97.4% of ratings point to a safe experience
0.8% of ratings suggest some concerns
1.8% of ratings point to a risky experience

~ Based on 1,839 App Store ratings for Guideline.

Is Guideline Legit?

Guideline appears to be a legitimate app. AppsHunter Legitimacy Score for Guideline is 83/100.

Based on 83 of 100 points across 7 verification signals from App Store and developer data.

Top reviews

Bad dark mode

They finally implemented “dark mode” and it’s garbage. Looks like a child just drew awful purple colors all over it and has no concept of proper design. So let’s start by firing your app designers and paying for better ones. I don’t know if anyone told you morons this, but your “dark mode” does not have to match your company logo colors. And while you’re fixing this trash, add a proper iOS dark icon. Get rid of this obsession with purple.
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Response from developer

We appreciate you taking the time to share your experience, and regret to hear that our product has not met your expectations. Please be assured that we have shared your feedback with our team in an effort to improve our product for users like you! If you’re interested in discussing your concerns, or have any questions, please feel free to contact our team at support@retirement.gusto.com.

Unable to login

I’m unable to login into the app. I enter my credentials and it prompts me for two factor then sends be me back to login screen.

App is completely useless now

Man they wasted no time booting people who didn’t use Gusto huh. As if I personally run payroll at my company. Good job!

App is still a joke in 2025

Devs said in 2024 they were adding dark mode in app to the roadmap. It’s the end of 2025 and it’s still not here.

We also don’t have an iOS dark mode icon available. Those APIs were released in iOS 18 over a year ago.

And to top off the incompetency, the bottom of the app says “Gusto by Guideline” as if Gusto is not the parent company. These devs are lazy and don’t QA anything or focus on features that matter.
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Response from developer

We appreciate you taking the time to share your feedback. We’re happy to clarify why you now see “Gusto by Guideline” in your account. To confirm, your 401(k) provider is now Gusto, however, it is powered by the Guideline product. You’ll notice that account features remain visually similar in your participant dashboard, aiming to provide you with the same experience and level of support. Additionally, our team has confirmed that adding a dark mode remains on our road map, and hope to go live in 2026! If you have any questions pertaining to your account, please don’t hesitate to reach out to our support team at support@guideline.com.

What happened???

Gusto acquired Guideline and now one of my accounts is with Accrue which doesn’t have any app and the other is with Guideline which Gusto manages? This is a terrible update and makes me want to leave guideline completely now.

Response from developer

We appreciate your feedback, and understand the concern regarding app access. Please be assured that your Guideline account now with Gusto is still accessible via the Guideline app, and you’re able to manage your 401(k) as you were previously. Since Accrue is an unaffiliated 401(k) provider, this account will no longer be accessible via the Guideline app. However, your account dashboard can be accessed via a mobile or desktop browser, and provides you with your account details. Accrue’s dedicated support team (support@accrue401k.com) is happy to assist with any questions you may have surrounding your account!

Gusto just kicked most of us off of the app

If you used Guideline for 401k, but didn't use Gusto for payroll, you just got kicked off the app today, and told to go use a quickly thrown together website called Accrue. That's where they put us until they can find a buyer for us unwanted customers.

Response from developer

Hey Ned, Thank you for taking the time to share your feedback. Please be assured that we remain committed to our philosophy of straightforward, transparent fees and strive to keep our investment costs below industry standards. Feel free to contact our team at support@guideline.com with any specific questions related to our fee structure, and we would be happy to discuss your concerns.

Great app!

Super simple and easy to use UI

Hassle of a company

Cannot close or opt out without going through a maze of online opt outs and circle of accounts. Doesn’t do anything over the phone .
Do NOT LIKE THIS COMPANY AT ALL.

401k

I like how it’s outlined..

Login screen is broken

No way to login because the login screen refreshes each time I try copy paste an OTP. Also the password field does not accept an autofill from a password manager. Ridiculous

Latest Update Can’t Login

App uses 2FA, but when you navigate away from the app to use an Authenticator, the app goes back to the username/password screen when you come back. So if you use a password manager and 2FA there’s no way to get into the app. Also the password will no longer fill from my password manager (using Keeper)
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Response from developer

We regret to hear about the issue you’ve experienced with accessing your account. Our team has taken action to resolve this issue and a fix has recently been released. We recommend downloading the newest version of the app so you can successfully access your account moving forward. If there’s anything more we can assist with, please feel free to contact us at support@guideline.com

Insane fees

They doubled the fees again

Account fee increase?

So Guideline just increased the account fees. No doubt it’s in response to everyone’s accounts being down because of foolish fiscal policies beyond their control.

Will they lower it when the market goes back up? Pffft. No!

I expect dark mode soon. At least give us that.

Update: thanks for the reply to review, but… it’s not a good look to ask customers to contact someone. This isn’t troubleshooting a bug.

In 2025, it’s not unreasonable to expect support for dark mode. It’s been 6 years since dark mode support was announced.

One would hope product is checking in on the reviews. They should know that multiple folks are calling this out as something that should be supported.
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Response from developer

Thank you for your feedback. We've added this feature to our roadmap. We'd like to connect you with our Product Manager to share more information about our upcoming plans. If you're interested in speaking with them or providing additional feedback, please contact us at support@guideline.com.

Good

Good!

Insane fees

They doubled the fees again

2FA doesn't work

I'm using DUO to generate codes for 2FA, and I'm taking the numbers from the correct entry for Guideline. Every time I try to login on the app, it tells me the code isn't valid. What's the point of an unusable app?

Easy to Use

Very simple can change contributions very easily

Solid, simple UI

The app makes it easy to see your balance, performance and pertinent account docs. It’s also got really high uptime that I’ve noticed.

All in all, a simple effective app.

I wish my current company used Guideline.

App

Excellent app and user experience.