Comparison

Virgin Active UK vs UP Transform

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Virgin Active UK

This app rewards users for achieving personal wellness goals with exclusive partner benefits. Access on-demand classes and book club sessions to support your fitness journey anytime, anywhere.

Highlights
  • Real rewards for wellness goals
  • Book club classes
  • On-demand fitness classes
  • Personalized wellness support
Features
Read full description

Welcome to Virgin Active’s new wellness app that gives you real rewards for hitting your personal wellness goals. - Real rewards: Instant fist-bumps from iconic partners - Real endorphins: Book all your fave club classes - Real support: Train anywhere, anytime, with on-demand classes Designed to support real progress with real rewards and guidance, this isn’t an app… It’s your personal, free smoothie-giving, endorphin unleashing, goal crushing, wellness weapon.

About

UP Transform

This app creates personalized diet plans with daily calorie and macronutrient targets based on your goals and lifestyle. It provides weekly meal plans, shopping lists, and tools to track your progress, including diet, sleep, and body weight, to help you achieve life-changing health and fitness results.

Highlights
  • Personalized diet plans
  • Daily calorie and macronutrient targets
  • 7-day meal plans with recipes
  • Automated shopping lists
  • Food diary and calorie counter
  • Progress tracking (weight, photos, etc.)
  • Integration with GoogleFit/Apple Health
Features
Read full description

If you want to lose weight and improve your health but don’t know where to start with your diet, you need UP Transform. The app is created with proven methods behind 25,000+ jaw-dropping transformations from the world’s leading personal trainers – Ultimate Performance. Getting your diet right and sticking to a weight loss plan long-term is what 99.9% of people struggle with most. UP Transform creates the perfect diet plan for your body and goals. Plus, it gives you the accountability tools that are the ‘secret ingredient’ to life-changing results. You simply put in your goal, and UP Transform tells you what you need to eat to hit that goal. The app designs a personalised diet for you, complete with daily calorie and macronutrient targets. Then it creates your seven-day meal plan each week with your favourite foods from hundreds of delicious recipes. Your weekly check-in system keeps you on track and allows you to adapt your plan and improve your results. Your progress tracker lets you record your diet, meals, sleep, step count, body weight, progress photos and more – giving you the data and motivation to smash your goals. Whatever fitness coaching or workout plan you follow, you will hit your goal if you commit and stick to the expert guidance on UP Transform. See what UP Transform can do: STEP ONE: START YOUR TRANSFORMATION · Set your Goal – Select the specific weight loss or health improvement goal you want to achieve · Visualise your End Result – Using our visual body fat tool with real Ultimate Performance clients, select your body composition goals · Integrate your Lifestyle - Include your activity levels, workout regime, sleep cycle, and step count to shape your personal diet plan · Tailor your Diet – The app calculates your goal weight, body fat percentage objective, expected timeframe and daily calorie and macronutrient targets in your personal plan · 7-Day Meal Plan – Tell the app how many meals you eat and any allergies or dislikes you have. Your weekly meal plan is automatically created with delicious new recipes daily that fit your nutrition targets. Choose from hundreds of vegetarian, pescatarian or omnivorous diets and recipes. Vegan options are coming soon STEP TWO: MASTER YOUR DIET · Shopping List – The app creates a weekly shopping list of all the meal ingredients you need. You can easily scale up depending on how many people you are shopping for · Food Database – Search or barcode scan over 1 million food items from our verified database of ingredients and products · Food Diary – Record your meals and food intake in your daily log · Calorie Counter – The app automatically calculates the calories and macronutrients in your ingredients and meals · Daily Goals – Tick off your daily goals, including nutrition targets, step count, water intake and sleep quality. Or save time by connecting your app to GoogleFit or Apple Health STEP THREE: ADAPT YOUR PLAN · Personalise Meals – Create, swap and save your favourite meals and mouth-watering recipes designed by professional chefs · Weekly Check-ins – Submit progress photos, see your weekly results, and make any tweaks to your plan with the Flexible Goal-Setter tool to keep progressing · Newsfeed – Learn the secrets of nutrition and lifestyle in articles from our world-leading experts to fuel your progress STEP FOUR: SEE YOUR RESULTS · Progress Photos – Our progress tracker tool allows you to visually monitor your body change week-by-week · Tracker – Track every progress metric you need to stay accountable and get results Download the app and transform your diet today. Terms of Use: https://ultimateperformance.com/app/terms-conditions Privacy Policy: https://ultimateperformance.com/privacy-policy

Screenshots

Virgin Active UK4 screens
UP Transform4 screens

Verdict

The call

The clearest difference is rating: Virgin Active UK at 4.8 against UP Transform's 3.5. Virgin Active UK also leads on in-app purchases (none vs 2) and ratings volume (682 vs 46). UP Transform's advantage is review sentiment (79% vs 44%) and update cadence (every 10 days vs monthly). On price, ads, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. UP Transform sells 2 in-app purchases, starting at $9.99 per month. Virgin Active UK asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

Virgin Active UK holds the better App Store score, 4.8 against 3.5. That said, the two scores are not equally well evidenced: Virgin Active UK has 682 ratings behind it against 46, so its average is the more settled of the two. Written reviews complicate that: 44% of Virgin Active UK's written reviews are positive against 79% of UP Transform's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

Virgin Active UK ships an update monthly, UP Transform every 10 days. The most recent releases landed on October 2, 2026 and September 30, 2026 respectively.

Scorecard6 real differences · 4 level
Virgin Active UK versus UP Transform: the parameters behind the verdict, then further details
ParameterVirgin Active UKUP Transform
PriceFreeFree
Rating4.8 (682 ratings) — better3.5 (46 ratings)
Positive reviews44.5% of reviews79.2% of reviews — better
Number of ratings682 — better46
Update frequencyMonthlyEvery 10 days — better
AdsNoNo
In-app purchasesNo — betterYes
MonetizationFree — betterFree with in-app purchases
DevicesiPhoneiPhone, iPad — better
Requires iOS16.0 — better16.6
Further details — not scored
Size350 MB108 MB
Age rating4+4+
DeveloperVirgin Active UKUP Fitness Limited

Customer experience

Virgin Active UK

All ratings682 ratings
Positive96.6%
Neutral2.2%
Negative1.2%
Written reviews209 reviews
Positive44.5%
Neutral8.1%
Negative47.4%

UP Transform

All ratings46 ratings
Positive56.5%
Neutral6.5%
Negative37.0%
Written reviews96 reviews
Positive79.2%
Neutral4.2%
Negative16.7%

User reviews

Virgin Active UK

From 682 App Store ratings

What we love

  • 👍 Excellent facilities
  • 👍 Friendly and attentive staff
  • 👍 Great atmosphere and clean gym
  • 👍 Effective and entertaining services
  • 👍 Relaxing environment

Room to improve

  • 🐛 App login and password issues
  • 🐛 Unreliable app functionality
  • 🐛 Inconsistent app updates
  • 🐛 Buggy rewards system
  • 🐛 Cluttered and confusing app design

UP Transform

From 46 App Store ratings

What we love

  • 👍 All-in-one tracking platform (food, workouts, sleep, steps, measurements)
  • 📊 Comprehensive data visualization and progress graphs
  • 🎯 Accurate verified food database with macro calculations
  • 📸 Progress photo comparison feature with overlay function
  • 🤝 Trainer communication and accountability features

Room to improve

  • 🐛 Frequent app crashes and stability issues
  • 🐛 Multiple bugs affecting core functionality
  • ⚠️ Poor syncing with Apple Health causing data corruption
  • ⚠️ Inconsistent calorie calculations and macro summation errors
  • ❌ Recent updates removed key features from previous versions

Bugs and requests

Virgin Active UK

Reported bugs

5 issues
  • App login and password issues
  • Rewards system not functioning properly
  • Inconsistent app updates breaking functionality
  • Booked classes not syncing to calendar
  • Waitlist position not visible in app

Requested features

8 requests
  • Add ability to view waitlist position
  • Improve class booking and cancellation flow
  • Provide more class and facility information in app
  • Enhance rewards system functionality
  • Simplify app design and navigation
Show 3 more
  • Improve app reliability and stability
  • Add ability to sync booked classes to calendar
  • Provide guest pass management in app

UP Transform

Reported bugs

19 issues
  • App won't open or launch
  • Meal plan generation fails
  • Calorie calculations incorrect and don't sum properly
  • Macro calculations show over limit when exactly met
  • Progress graphs display errors
Show 14 more
  • Training data not loading from previous sessions
  • Photo upload functionality broken
  • Blank/bugged progress photos breaking comparison feature
  • Syncing issues with no manual sync option
  • Apple Health integration overwrites user data incorrectly
  • Weight data overwritten with incorrect time points
  • Sleep data converted to time in bed instead of time asleep
  • Unit conversion errors (lb/kg mismatch)
  • Food database lookup poor hit ratio
  • Recipe creation functionality broken
  • Date display glitch (showing wrong date like Jan 2, 2023)
  • Feed and essentials tab not updating
  • iOS 26 compatibility issues
  • Doesn't work on iPhone 12 Pro

Requested features

12 requests
  • Ability to upload progress pictures, girths, and fat tissue measurements
  • Copy meals from previous day functionality
  • Water intake tracking in cups (not just liters)
  • More than 3 meals per day option
  • Manual sync option for data
Show 7 more
  • Dark mode
  • In-app FAQs and help documentation
  • Direct customer support messaging within app
  • Ability to remove items from meal plans
  • Flexible sleep tracking (start/end time vs. hours/minutes entry)
  • Custom liquid increment options
  • Accurate weight rounding preferences

In-app purchases

None

Virgin Active UK

No in-app purchases

2 purchases

UP Transform

Subscriptions2
  • Monthly14 Days trial$9.991 Month
  • Yearly14 Days trial$80.991 Year

Questions

Is Virgin Active UK free?
Virgin Active UK is free to download, with no in-app purchases.
Is UP Transform free?
UP Transform is free to download, with in-app purchases available.
Which has better reviews, Virgin Active UK or UP Transform?
Virgin Active UK is rated higher. Virgin Active UK averages 4.8 out of 5 from 682 ratings, while UP Transform averages 3.5 from 46 ratings.
Do Virgin Active UK or UP Transform have ads?
Neither Virgin Active UK nor UP Transform shows ads.
Which is updated more often, Virgin Active UK or UP Transform?
Virgin Active UK ships an update monthly, and UP Transform every 10 days. Most recently, Virgin Active UK was updated on October 2, 2026 and UP Transform on September 30, 2026.

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