Comparison

Virgin Active UK vs Grama

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Virgin Active UK

This app rewards users for achieving personal wellness goals with exclusive partner benefits. Access on-demand classes and book club sessions to support your fitness journey anytime, anywhere.

Highlights
  • Real rewards for wellness goals
  • Book club classes
  • On-demand fitness classes
  • Personalized wellness support
Features
Read full description

Welcome to Virgin Active’s new wellness app that gives you real rewards for hitting your personal wellness goals. - Real rewards: Instant fist-bumps from iconic partners - Real endorphins: Book all your fave club classes - Real support: Train anywhere, anytime, with on-demand classes Designed to support real progress with real rewards and guidance, this isn’t an app… It’s your personal, free smoothie-giving, endorphin unleashing, goal crushing, wellness weapon.

About

Grama

Features
Read full description

Grama turns a photo of your plate into a nutrition entry. Point the camera at your food and Grama estimates calories, protein, carbohydrate and fat. Nothing is saved until you say so. Every number stays editable, and there is a portion slider, because an estimate from a photo is an estimate. FIVE WAYS IN • Photograph it — one frame, or pick one from your library • Scan a barcode — packaged food, looked up by product • Read the label — the nutrition table is read on your phone • Say it — dictate what you ate • Type it — manual entry, always free Every route lands in the same place, and you can correct anything before it is saved. FOUR RINGS Calories, protein, carbohydrate and fat, one ring each, filling through the day. When a ring passes your target it keeps going and darkens, so going over is something you can see instead of a bar stuck at 100%. TARGETS THAT FIT YOU Answer a few questions — height, weight, how active you are, what you want your weight to do — and Grama sets daily targets, then recalculates them as your weight changes. A NUDGE, NOT A NAG If your protein is short late in the day, Grama can suggest something you have already eaten before, and draw what your rings would look like if you ate it. No reminder is ever sent after 8 pm. Reminders stay off until you turn them on. YOUR LOG, ON YOUR DEVICES Entries, targets and weights sync across your devices. History is a calendar — tap a day to see what you ate and what the rings looked like. PRIVACY Meal photos are analysed and thrown away. Our server holds one in memory for the length of the request and never writes it to disk. Nutrition labels are read entirely on your phone, so that photo never leaves the device at all. No ads, no analytics, no tracking SDKs, nothing sold. Deleting your account removes everything at once — not flagged for later, removed. MEMBERSHIP Photo, barcode, label and voice analysis need a Grama membership, sold as 6-month and yearly auto-renewing subscriptions. Manual entry, targets, rings, history and weight tracking stay free. Payment is charged to your Apple ID when you confirm. The subscription renews automatically unless auto-renew is turned off at least 24 hours before the period ends, and your account is charged for renewal within 24 hours of that. Manage or cancel it in your App Store account settings. The exact price is shown before you buy. Terms of Use: https://dolcefarnientemondo.com/grama-terms Privacy Policy: https://dolcefarnientemondo.com/grama-privacy

Screenshots

Virgin Active UK4 screens
Grama4 screens

Verdict

The call

The clearest difference is in-app purchases: Virgin Active UK at none against Grama's 2. Grama's advantage is update cadence (every 2 days vs monthly) and device support (4 vs 1). On price, ads and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Grama sells 2 in-app purchases, starting at $4.99 per 6 months. Virgin Active UK asks for nothing beyond the download.

UpkeepUpdate frequency

Virgin Active UK ships an update monthly, Grama every 2 days. The most recent releases landed on November 1, 2026 and October 26, 2026 respectively.

Scorecard3 real differences · 7 level
Virgin Active UK versus Grama: the parameters behind the verdict, then further details
ParameterVirgin Active UKGrama
PriceFreeFree
Rating4.8 (683 ratings) — better—
Positive reviews43.9% of reviews—
Number of ratings683 — better—
Update frequencyMonthlyEvery 2 days — better
AdsNoNo
In-app purchasesNo — betterYes
MonetizationFree—
DevicesiPhoneiPhone, iPad, iPod, Apple Watch — better
Requires iOS16.015.5 — better
Further details — not scored
Size361 MB89 MB
Age rating4+12+
DeveloperVirgin Active UKSAMET VOLKAN CAVUSOGLU

Bugs and requests

Virgin Active UK

Reported bugs

5 issues
  • App login and password issues
  • Rewards system not functioning properly
  • Inconsistent app updates breaking functionality
  • Booked classes not syncing to calendar
  • Waitlist position not visible in app

Requested features

8 requests
  • Add ability to view waitlist position
  • Improve class booking and cancellation flow
  • Provide more class and facility information in app
  • Enhance rewards system functionality
  • Simplify app design and navigation
Show 3 more
  • Improve app reliability and stability
  • Add ability to sync booked classes to calendar
  • Provide guest pass management in app

Grama

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Virgin Active UK

No in-app purchases

2 purchases

Grama

Subscriptions2
  • 6 Months$4.996 Months
  • Yearly$6.991 Year

Questions

Is Virgin Active UK free?
Virgin Active UK is free to download, with no in-app purchases.
Is Grama free?
Grama is free to download, with in-app purchases available.
Do Virgin Active UK or Grama have ads?
Neither Virgin Active UK nor Grama shows ads.
Which is updated more often, Virgin Active UK or Grama?
Virgin Active UK ships an update monthly, and Grama every 2 days. Most recently, Virgin Active UK was updated on November 1, 2026 and Grama on October 26, 2026.

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