Virgin Active UK vs Grama
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Virgin Active UK
This app rewards users for achieving personal wellness goals with exclusive partner benefits. Access on-demand classes and book club sessions to support your fitness journey anytime, anywhere.
- Real rewards for wellness goals
- Book club classes
- On-demand fitness classes
- Personalized wellness support
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Welcome to Virgin Active’s new wellness app that gives you real rewards for hitting your personal wellness goals. - Real rewards: Instant fist-bumps from iconic partners - Real endorphins: Book all your fave club classes - Real support: Train anywhere, anytime, with on-demand classes Designed to support real progress with real rewards and guidance, this isn’t an app… It’s your personal, free smoothie-giving, endorphin unleashing, goal crushing, wellness weapon.
Grama
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Grama turns a photo of your plate into a nutrition entry. Point the camera at your food and Grama estimates calories, protein, carbohydrate and fat. Nothing is saved until you say so. Every number stays editable, and there is a portion slider, because an estimate from a photo is an estimate. FIVE WAYS IN • Photograph it — one frame, or pick one from your library • Scan a barcode — packaged food, looked up by product • Read the label — the nutrition table is read on your phone • Say it — dictate what you ate • Type it — manual entry, always free Every route lands in the same place, and you can correct anything before it is saved. FOUR RINGS Calories, protein, carbohydrate and fat, one ring each, filling through the day. When a ring passes your target it keeps going and darkens, so going over is something you can see instead of a bar stuck at 100%. TARGETS THAT FIT YOU Answer a few questions — height, weight, how active you are, what you want your weight to do — and Grama sets daily targets, then recalculates them as your weight changes. A NUDGE, NOT A NAG If your protein is short late in the day, Grama can suggest something you have already eaten before, and draw what your rings would look like if you ate it. No reminder is ever sent after 8 pm. Reminders stay off until you turn them on. YOUR LOG, ON YOUR DEVICES Entries, targets and weights sync across your devices. History is a calendar — tap a day to see what you ate and what the rings looked like. PRIVACY Meal photos are analysed and thrown away. Our server holds one in memory for the length of the request and never writes it to disk. Nutrition labels are read entirely on your phone, so that photo never leaves the device at all. No ads, no analytics, no tracking SDKs, nothing sold. Deleting your account removes everything at once — not flagged for later, removed. MEMBERSHIP Photo, barcode, label and voice analysis need a Grama membership, sold as 6-month and yearly auto-renewing subscriptions. Manual entry, targets, rings, history and weight tracking stay free. Payment is charged to your Apple ID when you confirm. The subscription renews automatically unless auto-renew is turned off at least 24 hours before the period ends, and your account is charged for renewal within 24 hours of that. Manage or cancel it in your App Store account settings. The exact price is shown before you buy. Terms of Use: https://dolcefarnientemondo.com/grama-terms Privacy Policy: https://dolcefarnientemondo.com/grama-privacy
Screenshots
Verdict
The clearest difference is in-app purchases: Virgin Active UK at none against Grama's 2. Grama's advantage is update cadence (every 2 days vs monthly) and device support (4 vs 1). On price, ads and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Grama sells 2 in-app purchases, starting at $4.99 per 6 months. Virgin Active UK asks for nothing beyond the download.
Virgin Active UK ships an update monthly, Grama every 2 days. The most recent releases landed on November 1, 2026 and October 26, 2026 respectively.
| Parameter | Virgin Active UK | Grama |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (683 ratings) — better | — |
| Positive reviews | 43.9% of reviews | — |
| Number of ratings | 683 — better | — |
| Update frequency | Monthly | Every 2 days — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free | — |
| Devices | iPhone | iPhone, iPad, iPod, Apple Watch — better |
| Requires iOS | 16.0 | 15.5 — better |
| Further details — not scored | ||
| Size | 361 MB | 89 MB |
| Age rating | 4+ | 12+ |
| Developer | Virgin Active UK | SAMET VOLKAN CAVUSOGLU |
Bugs and requests
Virgin Active UK
Reported bugs
5 issues- App login and password issues
- Rewards system not functioning properly
- Inconsistent app updates breaking functionality
- Booked classes not syncing to calendar
- Waitlist position not visible in app
Requested features
8 requests- Add ability to view waitlist position
- Improve class booking and cancellation flow
- Provide more class and facility information in app
- Enhance rewards system functionality
- Simplify app design and navigation
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- Improve app reliability and stability
- Add ability to sync booked classes to calendar
- Provide guest pass management in app
Grama
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Virgin Active UK
No in-app purchases
Grama
- 6 Months$4.996 Months
- Yearly$6.991 Year









