Comparison

Mailchimp Email Marketing vs Kajabi

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Mailchimp Email Marketing

Manage your customer relationships, create and send email campaigns, and track marketing performance. This platform helps businesses grow by engaging customers, finding new subscribers, and sharing brand messages effectively.

Highlights
  • Contact management and import
  • Email campaign creation and sending
  • Marketing automation (e.g., abandoned cart)
  • Campaign performance analytics
  • Customer engagement tools
  • Actionable marketing recommendations
Read full description

Get more opens, clicks, and sales with the #1 email marketing and automation platform* Intuit Mailchimp's mobile app can help you market smarter and grow your business faster from day one. With Mailchimp, you'll never miss an opportunity to make a sale, bring customers back, find new subscribers, or share your brand's mission. Marketing CRM and Inbox - Engage with your customers, grow your audience, and build relationships. Add contacts from your device, scan business cards, or import them from files on your phone, Google Drive, or Dropbox. Track audience growth and view insights about individual contacts. Call, text, and email directly from the app to keep track of communication. Record notes and add tags after every interaction to remember the important details. Reports & Analytics - Track results for all of your campaigns and get quick actionable recommendations on how to improve. View analytics for email campaigns, landing pages, social posts, SMS, automations, and surveys. Gain a deeper understanding of your customers so you can target and personalize your campaigns, using analytics such as: opens, clicks, devices, and more. Emails & Automations - Create, edit and send email marketing campaigns, newsletters, and automations. With one-click Resend to Non-Openers, new subscribers, or non-purchasers shortcuts, you'll be able to re-engage customers and grow sales in no time. Abandoned Cart Automations - Remind customers of products they’ve left behind and recapture lost sales. Timely Notifications and Insights - Anomaly detection notifications with insights and next steps to improve marketing performance. Non-opener insight notifications with auto-campaign replication to increase engagement. New subscriber notifications and sales summaries to celebrate audience and revenue growth. New inbox messages so you don’t miss any important communication from your contacts. About Intuit Mailchimp: Intuit Mailchimp is an email and marketing automation platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising—automatically and with the power of AI. If you enjoy using Mailchimp or have a great idea you’d like to share with us, please leave a review. *Disclosures #1 email marketing platform: Based on December 2023 publicly available data on competitors' number of customers. Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing. Terms, conditions, pricing, special features, and service and support options subject to change without notice.

About

Kajabi

Access your Kajabi courses and digital content from anywhere. Stream videos, listen to audio, and track your progress across all your enrolled courses. Stay updated with product news and engage with your Kajabi community.

Highlights
  • On-the-go course access
  • Watch and listen to digital media
  • Saves progress automatically
  • Unified course login
  • Cross-course content search
  • Product update notifications
  • Community exploration
Read full description

Enjoy on-the-go access to your library of courses from Kajabi creators, all in one convenient place. Watch and listen to digital media including course content and more. The app even saves your progress so that you can always pick up where you left off. Inside the Kajabi Mobile app, you can: - Access all your Kajabi courses without having to remember your password each time - Search for content through all of your courses at once - See updates for all of your products - Explore topics in your Kajabi community - Save your favorite posts so you can quickly find them later - And much more!

Screenshots

Mailchimp Email Marketing4 screens
Kajabi4 screens

Verdict

The call

The clearest difference is rating: Mailchimp Email Marketing at 4.9 against Kajabi's 4.3. Mailchimp Email Marketing also leads on review sentiment (60% vs 20%) and ratings volume (52K vs 7.4K). Kajabi's advantage is monetization model (free vs freemium). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Mailchimp Email Marketing holds the better App Store score, 4.9 against 4.3. That said, the two scores are not equally well evidenced: Mailchimp Email Marketing has 52K ratings behind it against 7.4K, so its average is the more settled of the two. Written reviews point the same way: 60% of Mailchimp Email Marketing's written reviews are positive against 20% of Kajabi's.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly fortnightly. Both last shipped on September 25, 2026.

Scorecard4 real differences · 6 level
Mailchimp Email Marketing versus Kajabi: the parameters behind the verdict, then further details
ParameterMailchimp Email MarketingKajabi
PriceFreeFree
Rating4.9 (52K ratings) — better4.3 (7.4K ratings)
Positive reviews59.9% of reviews — better20.2% of reviews
Number of ratings52K — better7.4K
Update frequencyFortnightlyFortnightly
AdsNoNo
In-app purchasesNoNo
MonetizationFreemiumFree — better
DevicesiPhone, iPadiPhone, iPad
Requires iOS17.016.6 — better
Further details — not scored
Size295 MB49 MB
Age rating17+4+
DeveloperIntuit Inc.Kajabi, LLC

Customer experience

Mailchimp Email Marketing

All ratings51,600 ratings
Positive97.7%
Neutral1.5%
Negative0.8%
Written reviews860 reviews
Positive59.9%
Neutral8.5%
Negative31.6%

Kajabi

All ratings7,404 ratings
Positive82.1%
Neutral4.8%
Negative13.1%
Written reviews575 reviews
Positive20.2%
Neutral18.3%
Negative61.6%

User reviews

Mailchimp Email Marketing

From 52K App Store ratings

What we love

  • 💻 Convenient mobile app
  • 📊 Helpful analytics and reporting
  • 🎨 Easy-to-use design tools
  • 🤝 Good for small businesses
  • 🚀 Powerful marketing automation

Room to improve

  • 🐛 Buggy and unreliable mobile app
  • 🔍 Limited functionality on mobile
  • 💸 Expensive pricing tiers
  • 🤖 Poor customer support
  • 🔒 Account deactivation issues

Kajabi

From 7.4K App Store ratings

What we love

  • 🚀 Convenient access to courses
  • 👍 Intuitive and easy to use
  • 🔒 Secure login process
  • 🚀 Helpful for organizing course content
  • 👍 Great app for mobile learning

Room to improve

  • 🐛 Buggy and glitchy performance
  • 🔋 High battery consumption
  • 👎 Lacks iPad optimization
  • 👎 Difficulty managing multiple accounts
  • 👎 Inconsistent video playback controls

Bugs and requests

Mailchimp Email Marketing

Reported bugs

5 issues
  • Login issues on mobile app
  • Inability to edit or resize images in-app
  • Campaigns failing to send or save properly
  • Sync issues between mobile and web versions
  • Frequent crashes and performance problems

Requested features

5 requests
  • Improved mobile email editing capabilities
  • Ability to search and filter contacts by tags
  • More customization options for email templates
  • Better integration with other business tools
  • Simplified pricing structure for small users

Kajabi

Reported bugs

5 issues
  • Videos randomly stop playing or go black
  • App crashes when switching between courses
  • Issues with audio/video sync
  • Inconsistent behavior when rotating device
  • Trouble accessing content from new course purchases

Requested features

5 requests
  • Ability to save video progress and resume later
  • Option to download videos for offline viewing
  • Improved search and navigation functionality
  • Support for picture-in-picture and background audio playback
  • Dark mode option for better visibility

In-app purchases

None

Mailchimp Email Marketing

No in-app purchases

None

Kajabi

No in-app purchases

Questions

Is Mailchimp Email Marketing free?
Mailchimp Email Marketing is free to download, with no in-app purchases.
Is Kajabi free?
Kajabi is free to download, with no in-app purchases.
Which has better reviews, Mailchimp Email Marketing or Kajabi?
Mailchimp Email Marketing is rated higher. Mailchimp Email Marketing averages 4.9 out of 5 from 52K ratings, while Kajabi averages 4.3 from 7.4K ratings.
Do Mailchimp Email Marketing or Kajabi have ads?
Neither Mailchimp Email Marketing nor Kajabi shows ads.
Which is updated more often, Mailchimp Email Marketing or Kajabi?
Mailchimp Email Marketing ships an update fortnightly, and Kajabi fortnightly. Most recently, Mailchimp Email Marketing was updated on September 25, 2026 and Kajabi on September 25, 2026.

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