Comparison

ZARA vs PrettyLittleThing

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

ZARA

Shop the latest fashion for women, men, and kids. Discover new collections, track orders, locate stores, and personalize your shopping experience with a favorites list and notifications.

Highlights
  • Browse Woman, Man, and Kids collections
  • Shop new arrivals and fashion campaigns
  • Save items to a favorites list
  • Track orders and manage returns
  • Locate nearby stores
  • Receive notifications for new releases
Features
Currently charting
Read full description

Discover the Zara collection with ideas for Woman, Man, and Kids. You can shop and see all our new collections and fashion campaigns for the upcoming seasons on our app and online store. Woman: You will find the following categories of clothing and accessories available for women at Zara: - Shirts - T-shirt/Bodysuits - Tops - Sweatshirts - Skirts - Pants - Jeans - Shorts - Coats - Shoes - Bags - Swimwear - Accessories - Lingerie - Beauty - Fragrances - Basics - Complete Looks - Suits Man: The Zara collection for men includes: - Basics - Pants - Cargo/Parachute - Jeans - Jackets/Overshirts - Sweatshirts - T-shirts - Shirts - Polos - Shorts - Sweaters/Cardigans - Suits - Overcoats - Sportcoats/Blazers - Shoes - Bags/Backpacks - Accessories - Fragrances Kids: A selection of clothing, accessories, and shoes for: - Girl: 6-14 years - Boy: 6-14 years - Baby Girl: 9 months-6 years - Baby Boy: 9 months-6 years - Newborn: 0-12 months The Zara collection for kids also includes an Edited/customizable section, a selection of clothing and accessories to customize that is updated weekly. In addition to our permanent collections, you can find all of our special releases, our beauty category, and our line of lingerie in the Zara app. Other features of the Zara app are: - Favorites: use your favorites list to save all the clothing and accessories that you like. - Order tracking and easy, intuitive, and fast returns. Track your order every step of the way. - Locate the Zara store nearest you. - Activate notifications and receive information about new arrivals, releases, special collections... Store mode - Use the app in “store mode” when you are shopping in one of our stores and utilize all of its features to improve your experience. Zara QR: Use your QR code in the Zara app to: - Have all your online and in-store purchases linked. Identify yourself at the register in the store with your Zara QR and ask for the eReceipt. - Make returns in the store, online as well as in-store purchases. - Pick up all your online orders in the store.

About

PrettyLittleThing

Discover the latest trends in women's fashion with a wide selection of clothing, accessories, and jewelry. Save your favorite items, get exclusive offers, and enjoy a fast, secure checkout with global order tracking. Express your individual style with pieces designed for every occasion.

Highlights
  • Wish list for saving favorite items
  • Exclusive app member offers
  • Fast and secure checkout
  • Global order tracking
  • Apple Pay integration
Features
Read full description

PrettyLittleThing is the generation-defining style source for every kind of It Girl. Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewelry. From classic and timeless to contemporary cutting edge clothing and accessories, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, two piece sets and more, online shopping is effortless with the PLT app. - Wish list - Save now, shop later. All your favourite items in one place. - Exclusive offers – As an app member you’ll be the first to know about exclusive offers. - Fast and secure checkout – This one goes without saying. - Track your order – Global delivery tracked straight from checkout to your door. - Pay easily, safely, and securely with Apple Pay. Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same. Shop today and express yourself in PrettyLittleThing.

Screenshots

ZARA3 screens
PrettyLittleThing4 screens

Verdict

The call

ZARA and PrettyLittleThing both sit at 4.8 stars, but that hides the real split: 41% of ZARA's written reviews are positive against 27% of PrettyLittleThing's. ZARA also leads on ratings volume (413K vs 40K) and chart position (#74 vs unranked). On price, rating, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.8 for ZARA against 4.7 for PrettyLittleThing. That said, the two scores are not equally well evidenced: ZARA has 413K ratings behind it against 40K, so its average is the more settled of the two. Written reviews are what separate them: 41% of ZARA's written reviews are positive against 27% of PrettyLittleThing's.

UpkeepUpdate frequency

ZARA ships an update every 3 days, PrettyLittleThing weekly. Both last shipped on November 1, 2026.

Scorecard4 real differences · 7 level
ZARA versus PrettyLittleThing: the parameters behind the verdict, then further details
ParameterZARAPrettyLittleThing
PriceFreeFree
Rating4.8 (413K ratings) — better4.7 (40K ratings)
Positive reviews41.2% of reviews — better27.1% of reviews
Number of ratings413K — better40K
Update frequencyEvery 3 days — betterWeekly
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
Best chart rank#74 — better—
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.1 — better15.6
Further details — not scored
Size264 MB85 MB
Age rating4+4+
DeveloperIndustria de Diseno Textil, S.A.PRETTYLITTLETHING.COM LIMITED

Customer experience

ZARA

All ratings413,349 ratings
Positive95.8%
Neutral1.4%
Negative2.8%
Written reviews1,372 reviews
Positive41.2%
Neutral8.9%
Negative49.9%

PrettyLittleThing

All ratings38,921 ratings
Positive92.8%
Neutral2.4%
Negative4.9%
Written reviews960 reviews
Positive27.1%
Neutral10.5%
Negative62.4%

User reviews

ZARA

From 413K App Store ratings

What we love

  • 🚀 Lightning-fast delivery
  • 👍 Easy returns and refunds
  • 💎 Excellent quality and style
  • 🛍️ Convenient online shopping

Room to improve

  • 🤖 Unhelpful chatbot customer service
  • 🕰️ Slow or delayed shipping
  • 🛒 Items disappearing from cart
  • 🤔 Confusing app navigation

PrettyLittleThing

From 40K App Store ratings

What we love

  • 💕 Great clothes
  • 🛒 Easy to use app
  • 🤩 Love the brand
  • 🎨 Wide range of styles
  • 🚚 Quick delivery

Room to improve

  • 🐛 Glitchy app
  • 💰 Overpriced shipping
  • 👀 Inaccurate sizing/quality
  • 🤖 Poor customer service
  • 💸 Charges wrong currency

Bugs and requests

ZARA

Reported bugs

3 issues
  • Address information being lost or changed
  • Inconsistent order tracking and status updates
  • Incorrect item deliveries and difficulty resolving

Requested features

4 requests
  • Filter by size option
  • Ability to save items to a wishlist
  • Display model sizes for clothing
  • Notify when out-of-stock items are back

PrettyLittleThing

Reported bugs

5 issues
  • App crashes frequently
  • Items disappear from cart
  • Wishlist items not syncing
  • Incorrect tracking information
  • Checkout process issues

Requested features

5 requests
  • Add reviews for products
  • Allow cancellation of orders
  • Improve wishlist functionality
  • Provide local currency options
  • Fix issues with cart/checkout

In-app purchases

None

ZARA

No in-app purchases

None

PrettyLittleThing

No in-app purchases

Questions

Is ZARA free?
ZARA is free to download, with no in-app purchases.
Is PrettyLittleThing free?
PrettyLittleThing is free to download, with no in-app purchases.
Which has better reviews, ZARA or PrettyLittleThing?
ZARA is rated higher. ZARA averages 4.8 out of 5 from 413K ratings, while PrettyLittleThing averages 4.7 from 40K ratings.
Do ZARA or PrettyLittleThing have ads?
Neither ZARA nor PrettyLittleThing shows ads.
Which is updated more often, ZARA or PrettyLittleThing?
ZARA ships an update every 3 days, and PrettyLittleThing weekly. Most recently, ZARA was updated on November 1, 2026 and PrettyLittleThing on November 1, 2026.

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