ZARA vs GUESS
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
ZARA
Browse and shop the latest fashion collections for women, men, and kids. Discover new arrivals, save items to your favorites, track orders, and find nearby stores. Enhance your in-store shopping with special features.
- Shop Woman, Man, and Kids collections
- View new collections and fashion campaigns
- Save items to favorites list
- Track orders and manage returns
- Locate nearest stores
- Receive notifications for new arrivals
- In-store 'store mode' features
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Discover the Zara collection with ideas for Woman, Man, and Kids. You can shop and see all our new collections and fashion campaigns for the upcoming seasons on our app and online store. Woman: You will find the following categories of clothing and accessories available for women at Zara: - Shirts - T-shirt/Bodysuits - Tops - Sweatshirts - Skirts - Pants - Jeans - Shorts - Coats - Shoes - Bags - Swimwear - Accessories - Lingerie - Beauty - Fragrances - Basics - Complete Looks - Suits Man: The Zara collection for men includes: - Basics - Pants - Cargo/Parachute - Jeans - Jackets/Overshirts - Sweatshirts - T-shirts - Shirts - Polos - Shorts - Sweaters/Cardigans - Suits - Overcoats - Sportcoats/Blazers - Shoes - Bags/Backpacks - Accessories - Fragrances Kids: A selection of clothing, accessories, and shoes for: - Girl: 6-14 years - Boy: 6-14 years - Baby Girl: 9 months-6 years - Baby Boy: 9 months-6 years - Newborn: 0-12 months The Zara collection for kids also includes an Edited/customizable section, a selection of clothing and accessories to customize that is updated weekly. In addition to our permanent collections, you can find all of our special releases, our beauty category, and our line of lingerie in the Zara app. Other features of the Zara app are: - Favorites: use your favorites list to save all the clothing and accessories that you like. - Order tracking and easy, intuitive, and fast returns. Track your order every step of the way. - Locate the Zara store nearest you. - Activate notifications and receive information about new arrivals, releases, special collections... Store mode - Use the app in “store mode” when you are shopping in one of our stores and utilize all of its features to improve your experience. Zara QR: Use your QR code in the Zara app to: - Have all your online and in-store purchases linked. Identify yourself at the register in the store with your Zara QR and ask for the eReceipt. - Make returns in the store, online as well as in-store purchases. - Pick up all your online orders in the store.
GUESS
Access exclusive collections, collaborations, and new arrivals before anyone else. Save favorite styles, build wishlists, and earn rewards through a loyalty program. Enjoy personalized offers and a VIP shopping experience.
- Exclusive collections access
- Personalized wishlists
- Loyalty program integration
- In-app offers
- Digital loyalty card
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The GUESS app is your all-access pass to a VIP shopping experience. Exclusive Perks Be the first to shop special collections, collaborations, and new arrivals. Plus, GUESS List members unlock in-app offers you won’t find anywhere else. Personalized Just for You Save your favorite styles, build your Wishlist, and keep track of your must-have looks anytime, anywhere. Rewards on Repeat Pair the app with our GUESS List loyalty program to earn points, redeem cash rewards, and access your digital card for the ultimate shopping experience. Download today and enjoy 15% Off + Free Shipping on your first in-app purchase.
Screenshots
Verdict
The clearest difference is rating: ZARA at 4.8 against GUESS's 2.9. ZARA also leads on update cadence (every 2 days vs every 6 weeks) and review sentiment (41% vs 14%). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
ZARA holds the better App Store score, 4.8 against 2.9. That said, the two scores are not equally well evidenced: ZARA has 413K ratings behind it against 243, so its average is the more settled of the two. Written reviews point the same way: 41% of ZARA's written reviews are positive against 14% of GUESS's.
ZARA ships an update every 2 days, GUESS every 6 weeks. Both last shipped on September 25, 2026.
| Parameter | ZARA | GUESS |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (413K ratings) — better | 2.9 (243 ratings) |
| Positive reviews | 41.0% of reviews — better | 14.4% of reviews |
| Number of ratings | 413K — better | 243 |
| Update frequency | Every 2 days — better | Every 6 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | #62 — better | — |
| Devices | iPhone, iPad, iPod — better | iPhone |
| Requires iOS | 15.1 — better | 16.6 |
| Further details — not scored | ||
| Size | 236 MB | 4 MB |
| Age rating | 4+ | 12+ |
| Developer | Industria de Diseno Textil, S.A. | GUESS?, Inc. |
Customer experience
ZARA
GUESS
User reviews
ZARA
From 413K App Store ratingsWhat we love
- 🚀 Lightning-fast delivery
- 👍 Easy returns and refunds
- 💎 Excellent quality and style
- 🛍️ Convenient online shopping
Room to improve
- 🤖 Unhelpful chatbot customer service
- 🕰️ Slow or delayed shipping
- 🛒 Items disappearing from cart
- 🤔 Confusing app navigation
GUESS
From 243 App Store ratingsWhat we love
- 👗 Wide variety of clothing selection
- 💬 Personal stylist chat feature
- 🎁 Rewards/loyalty points program
- 📱 Mobile shopping convenience
- 🎯 Personalized style recommendations
Room to improve
- 🐛 Frequent app crashes and force closes
- ⏳ Slow loading times and lag
- 🔄 Poor navigation without back button
- 🔐 Persistent login and authentication issues
- 💾 Data not saving (wishlist, cart, preferences)
Bugs and requests
ZARA
Reported bugs
3 issues- Address information being lost or changed
- Inconsistent order tracking and status updates
- Incorrect item deliveries and difficulty resolving
Requested features
4 requests- Filter by size option
- Ability to save items to a wishlist
- Display model sizes for clothing
- Notify when out-of-stock items are back
GUESS
Reported bugs
18 issues- App crashes when scrolling too quickly
- Login fails with correct credentials
- Shopping cart items disappear or become inaccessible
- Wish list items not loading or saving
- Rewards points not crediting to account
Show 13 moreShow fewer
- User gets logged out unexpectedly
- Content loading error messages
- Checkout process loops or fails
- Promotional codes not working
- Purchase history not displaying
- App won't open or gets stuck on loading screen
- Duplicate items appearing in cart
- Size chart not loading
- Order tracking not working
- Points not syncing between app and account
- App incompatible with newer phone models (Pro Max)
- Password reset functionality broken
- App crashes during payment processing
Requested features
13 requests- Add functional back button for navigation
- Fix and restore spin wheel points challenge
- Allow profile editing (gender, account info)
- Improve wish list functionality and access
- Better product descriptions and size guides
Show 8 moreShow fewer
- Model height and size information
- Customer reviews and ratings on products
- QR code scanner for in-store items
- Easier customer service contact options
- Better promotional code application
- Expand geographic availability beyond USA/Canada
- Improve rewards points tracking and application
- Better order tracking functionality
In-app purchases
ZARA
No in-app purchases
GUESS
No in-app purchases
