Insightly CRM vs Copper CRM
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Insightly CRM
Manage customer interactions, leads, and sales opportunities on the go. This cloud-based application helps businesses of all sizes track customer data, organize tasks, and update sales opportunities directly from a mobile device.
- Add and import contacts
- Manage task lists
- Update sales opportunities
- Add voice memos to leads
- Receive lead assignment notifications
- Create projects and assign tasks
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Choose the flexible CRM for fast-growing companies. Insightly Customer Relationship Management (CRM) and project management is a modern, cloud-based platform built for scaling businesses. Growing teams rely on Insightly to manage customer relationships, leads, sales opportunities, marketing campaigns, and projects in one unified system. Automatically score leads, send timely follow-up, and track every stage of your pipeline with confidence. The Insightly platform is flexible, customizable, and accessible via web browser and mobile app, helping teams stay productive and turn more leads into sales.
Copper CRM
This app streamlines your sales process and project management by integrating directly with Google Workspace. It automatically pulls in contact information and email conversations, allowing you to manage leads, track deals, and deliver projects visually from your mobile device.
- Google Workspace Integration (Gmail, Calendar, Drive)
- Visual Sales Pipelines
- Automated Workflows
- Contact and Activity Logging
- Business Card Scanning
- Voice-to-Text Activity Logging
- Project Management
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Copper CRM helps you connect with leads, win deals, deliver projects and create repeat clients. It’s the CRM made for Google Workspace, so it pulls in contact information and email conversations, and layers on productivity tools. Copper helps you manage your entire sales process and projects using visual pipelines right from your iPhone, so you can bring Copper anywhere your business takes you. • You can try Copper CRM for free with our 14-day trial—no credit card required. • Copper for iPhone is designed as a companion to the Copper web app. Highlights: • CRM for Google—Syncs with Gmail, Contacts, Calendar, Docs, Sheets, Slides and Google Drive. • Access all customer data, log calls and text messages, and add meeting notes so every interaction is tracked. • Manage opportunities and projects in a visual pipeline. Easily sort, filter and track updates to keep deals and projects moving forward. • Scan business cards at meetings and events to easily add new contacts • Save time by speaking into your phone to log activities and notes – no typing needed. Features & Benefits: Native G Suite Integration Copper CRM is seamlessly integrated with Google Workspace, so you can access your CRM where you already work—your Gmail, Google Calendar, and Google Drive. Automated Workflows Capture website form fills and reply instantly to set up your first meeting. Automatically send follow up emails when you move an opportunity or project to the next stage in your process. Insights across the entire customer journey With advanced reporting, dashboards, project management and customizable pipelines, you will have real-time analytics to help you deliver client projects and exceed expectations. Get up and running in days, not months Connect your team’s Gmail accounts first. Copper then pulls in contact information and email conversations. Connect the tools you’re already using Copper’s powerful integrations seamlessly connect with your favorite tools to bring in even more customer information.
Screenshots
Verdict
The clearest difference is review sentiment: Copper CRM at 82% against Insightly CRM's 50%. Copper CRM also leads on rating (4.7 vs 4.3) and update cadence (every 3 weeks vs every 3 months). Insightly CRM's advantage is monetization model (free vs freemium). On price, ratings volume, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Copper CRM holds the better App Store score, 4.7 against 4.3. Both are backed by a comparable volume of ratings — 293 and 446 respectively. Written reviews point the same way: 50% of Insightly CRM's written reviews are positive against 82% of Copper CRM's.
Insightly CRM ships an update every 3 months, Copper CRM every 3 weeks. The most recent releases landed on October 29, 2026 and October 24, 2026 respectively.
| Parameter | Insightly CRM | Copper CRM |
|---|---|---|
| Price | Free | Free |
| Rating | 4.3 (293 ratings) | 4.7 (446 ratings) — better |
| Positive reviews | 50.3% of reviews | 82.3% of reviews — better |
| Number of ratings | 293 | 446 — better |
| Update frequency | Every 3 months | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Freemium |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 | 15.0 |
| Further details — not scored | ||
| Size | 100 MB | 82 MB |
| Age rating | 4+ | 4+ |
| Developer | Insightly | Copper CRM, Inc. |
Customer experience
Insightly CRM
Copper CRM
User reviews
Insightly CRM
From 293 App Store ratingsWhat we love
- 🚀 Reliable interface
- 🚀 Predictable content
- 🚀 Good platform
- 💡 Helps me be much more organized
- 👍 Great CRM
Room to improve
- 🐛 App crashes constantly
- 🐛 App not working
- 🐛 Junk app
- 🐛 Add in does not function
- 🐛 Confusing and limited
Copper CRM
From 446 App Store ratingsWhat we love
- 👍 Intuitive and easy to use
- 🚀 Seamless integration with G Suite
- 💡 Automated data retrieval and contact creation
- 🔒 Secure and reliable
- 📈 Powerful features for managing contacts, opportunities, and tasks
Room to improve
- 🐛 Buggy mobile app with sync and performance issues
- 💰 Expensive pricing, especially for advanced features
- 🔍 Limited customization options
- 📱 Lacking key mobile functionality compared to desktop version
- 🔁 Confusing billing and cancellation policies
Bugs and requests
Insightly CRM
Reported bugs
4 issues- Login issues with Google accounts
- Syncing problems between mobile and web versions
- Inconsistent data display between platforms
- Frequent app crashes
Requested features
7 requests- Offline functionality
- File attachment support
- Ability to change task due dates
- Landscape mode support
- Calendar integration
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- Advanced filtering and sorting options
- Improved mobile app functionality
Copper CRM
Reported bugs
5 issues- Frequent app crashes and freezes
- Sync issues between mobile and desktop versions
- Notifications that cannot be dismissed
- Inability to edit or delete certain data
- Compatibility problems with older devices
Requested features
5 requests- Improved mobile app with better usability and stability
- More customization options for tasks, filters, and views
- Better integration with other business tools and platforms
- Enhanced reporting and analytics capabilities
- Streamlined lead management and conversion workflows
In-app purchases
Insightly CRM
No in-app purchases
Copper CRM
No in-app purchases








