Comparison

Insightly CRM vs Copper CRM

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Insightly CRM

Manage customer interactions, leads, and sales opportunities on the go. This cloud-based application helps businesses of all sizes track customer data, organize tasks, and update sales opportunities directly from a mobile device.

Highlights
  • Add and import contacts
  • Manage task lists
  • Update sales opportunities
  • Add voice memos to leads
  • Receive lead assignment notifications
  • Create projects and assign tasks
Features
Read full description

Choose the flexible CRM for fast-growing companies. Insightly Customer Relationship Management (CRM) and project management is a modern, cloud-based platform built for scaling businesses. Growing teams rely on Insightly to manage customer relationships, leads, sales opportunities, marketing campaigns, and projects in one unified system. Automatically score leads, send timely follow-up, and track every stage of your pipeline with confidence. The Insightly platform is flexible, customizable, and accessible via web browser and mobile app, helping teams stay productive and turn more leads into sales.

About

Copper CRM

This app streamlines your sales process and project management by integrating directly with Google Workspace. It automatically pulls in contact information and email conversations, allowing you to manage leads, track deals, and deliver projects visually from your mobile device.

Highlights
  • Google Workspace Integration (Gmail, Calendar, Drive)
  • Visual Sales Pipelines
  • Automated Workflows
  • Contact and Activity Logging
  • Business Card Scanning
  • Voice-to-Text Activity Logging
  • Project Management
Features
Read full description

Copper CRM helps you connect with leads, win deals, deliver projects and create repeat clients. It’s the CRM made for Google Workspace, so it pulls in contact information and email conversations, and layers on productivity tools. Copper helps you manage your entire sales process and projects using visual pipelines right from your iPhone, so you can bring Copper anywhere your business takes you. • You can try Copper CRM for free with our 14-day trial—no credit card required. • Copper for iPhone is designed as a companion to the Copper web app. Highlights: • CRM for Google—Syncs with Gmail, Contacts, Calendar, Docs, Sheets, Slides and Google Drive. • Access all customer data, log calls and text messages, and add meeting notes so every interaction is tracked.  • Manage opportunities and projects in a visual pipeline. Easily sort, filter and track updates to keep deals and projects moving forward. • Scan business cards at meetings and events to easily add new contacts • Save time by speaking into your phone to log activities and notes – no typing needed. Features & Benefits: Native G Suite Integration 
Copper CRM is seamlessly integrated with Google Workspace, so you can access your CRM where you already work—your Gmail, Google Calendar, and Google Drive. Automated Workflows 
Capture website form fills and reply instantly to set up your first meeting. Automatically send follow up emails when you move an opportunity or project to the next stage in your process. Insights across the entire customer journey
 With advanced reporting, dashboards, project management and customizable pipelines, you will have real-time analytics to help you deliver client projects and exceed expectations. Get up and running in days, not months 
Connect your team’s Gmail accounts first. Copper then pulls in contact information and email conversations. Connect the tools you’re already using 
Copper’s powerful integrations seamlessly connect with your favorite tools to bring in even more customer information.

Screenshots

Insightly CRM4 screens
Copper CRM4 screens

Verdict

The call

The clearest difference is review sentiment: Copper CRM at 82% against Insightly CRM's 50%. Copper CRM also leads on rating (4.7 vs 4.3) and update cadence (every 3 weeks vs every 3 months). Insightly CRM's advantage is monetization model (free vs freemium). On price, ratings volume, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Copper CRM holds the better App Store score, 4.7 against 4.3. Both are backed by a comparable volume of ratings — 293 and 446 respectively. Written reviews point the same way: 50% of Insightly CRM's written reviews are positive against 82% of Copper CRM's.

UpkeepUpdate frequency

Insightly CRM ships an update every 3 months, Copper CRM every 3 weeks. The most recent releases landed on October 29, 2026 and October 24, 2026 respectively.

Scorecard4 real differences · 6 level
Insightly CRM versus Copper CRM: the parameters behind the verdict, then further details
ParameterInsightly CRMCopper CRM
PriceFreeFree
Rating4.3 (293 ratings)4.7 (446 ratings) — better
Positive reviews50.3% of reviews82.3% of reviews — better
Number of ratings293446 — better
Update frequencyEvery 3 monthsEvery 3 weeks — better
AdsNoNo
In-app purchasesNoNo
MonetizationFree — betterFreemium
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.015.0
Further details — not scored
Size100 MB82 MB
Age rating4+4+
DeveloperInsightlyCopper CRM, Inc.

Customer experience

Insightly CRM

All ratings293 ratings
Positive81.9%
Neutral5.1%
Negative13.0%
Written reviews191 reviews
Positive50.3%
Neutral9.4%
Negative40.3%

Copper CRM

All ratings446 ratings
Positive95.3%
Neutral2.5%
Negative2.2%
Written reviews96 reviews
Positive82.3%
Neutral4.2%
Negative13.5%

User reviews

Insightly CRM

From 293 App Store ratings

What we love

  • 🚀 Reliable interface
  • 🚀 Predictable content
  • 🚀 Good platform
  • 💡 Helps me be much more organized
  • 👍 Great CRM

Room to improve

  • 🐛 App crashes constantly
  • 🐛 App not working
  • 🐛 Junk app
  • 🐛 Add in does not function
  • 🐛 Confusing and limited

Copper CRM

From 446 App Store ratings

What we love

  • 👍 Intuitive and easy to use
  • 🚀 Seamless integration with G Suite
  • 💡 Automated data retrieval and contact creation
  • 🔒 Secure and reliable
  • 📈 Powerful features for managing contacts, opportunities, and tasks

Room to improve

  • 🐛 Buggy mobile app with sync and performance issues
  • 💰 Expensive pricing, especially for advanced features
  • 🔍 Limited customization options
  • 📱 Lacking key mobile functionality compared to desktop version
  • 🔁 Confusing billing and cancellation policies

Bugs and requests

Insightly CRM

Reported bugs

4 issues
  • Login issues with Google accounts
  • Syncing problems between mobile and web versions
  • Inconsistent data display between platforms
  • Frequent app crashes

Requested features

7 requests
  • Offline functionality
  • File attachment support
  • Ability to change task due dates
  • Landscape mode support
  • Calendar integration
Show 2 more
  • Advanced filtering and sorting options
  • Improved mobile app functionality

Copper CRM

Reported bugs

5 issues
  • Frequent app crashes and freezes
  • Sync issues between mobile and desktop versions
  • Notifications that cannot be dismissed
  • Inability to edit or delete certain data
  • Compatibility problems with older devices

Requested features

5 requests
  • Improved mobile app with better usability and stability
  • More customization options for tasks, filters, and views
  • Better integration with other business tools and platforms
  • Enhanced reporting and analytics capabilities
  • Streamlined lead management and conversion workflows

In-app purchases

None

Insightly CRM

No in-app purchases

None

Copper CRM

No in-app purchases

Questions

Is Insightly CRM free?
Insightly CRM is free to download, with no in-app purchases.
Is Copper CRM free?
Copper CRM is free to download, with no in-app purchases.
Which has better reviews, Insightly CRM or Copper CRM?
Copper CRM is rated higher. Insightly CRM averages 4.3 out of 5 from 293 ratings, while Copper CRM averages 4.7 from 446 ratings.
Do Insightly CRM or Copper CRM have ads?
Neither Insightly CRM nor Copper CRM shows ads.
Which is updated more often, Insightly CRM or Copper CRM?
Insightly CRM ships an update every 3 months, and Copper CRM every 3 weeks. Most recently, Insightly CRM was updated on October 29, 2026 and Copper CRM on October 24, 2026.

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