West Elm vs Madewell
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
West Elm
Discover modern furniture, home décor, and design inspiration. Create personalized registries, book design consultations, and shop curated looks for every room. Effortlessly design a home that reflects your unique style.
- Discover new arrivals and collections
- Create and manage wedding registries
- Book virtual or in-store design consultations
- Shop curated looks by room
- Receive personalized product recommendations
- Shop kids furniture and decor
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The West Elm app brings modern furniture, home décor, inspiration, and effortless shopping together in one place. Discover furniture, rugs, lighting, bedding, and décor designed to help you create a home that's uniquely yours. Shop kids furniture and décor to create a dream space for your children. From expert Design Services to Wedding Registry and personalized inspiration, the app makes it easy to shop, design, and celebrate life's biggest moments. Here's what you can do with the app: • Discover More: Be the first to shop new arrivals, seasonal collections, and fresh design inspiration. • Wedding Registry: Create, manage, and update your wedding registry anytime, anywhere. • Design Services: Book a virtual or in-store design consultation to bring your vision to life with personalized expert guidance. • Shop by Room: Explore curated looks for every room and shop complete spaces with ease. • Picks Just for You: Receive personalized recommendations based on your style and shopping history. About West Elm: Since 2002, West Elm has been creating modern furniture and home décor with exceptional quality and timeless style. Our designers craft thoughtfully designed collections that help you create spaces you'll love for years to come.
Madewell
Discover and shop the latest fashion, from denim to accessories. Track your loyalty benefits, view order history, and get inspired by curated editorials. Save favorites and enjoy a seamless checkout experience.
- Shop latest arrivals
- Track Insider benefits
- View order history
- Save favorite styles
- Read customer reviews
- Discover editorials
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Introducing the best way to experience the world of Madewell. Sign in and start exploring the latest denim and forever essentials, plus easily track your Insider benefits, order history and more. DISCOVER: Get inspired by our latest editorials that you can shop the looks from, learn about our exclusive collaborations and in-store events, plus read helpful customer reviews. SHOP: Explore what’s new (from just-in jeans to accessories that make the outfit) and speed through our seamless checkout. Just browsing? You can save your favorite styles to a list for later. ACCESS: Easily track your Madewell Insider status, benefits and invites to exclusive Insider-only events in the app. Sign into your account to earn points as you shop and unlock new rewards along the way.
Screenshots
Verdict
The clearest difference is ads: West Elm at none against Madewell's shown. West Elm also leads on monetization model (free vs free with in-app purchases) and review sentiment (31% vs 11%). Madewell's advantage is ratings volume (26K vs 6K). On price, rating, update cadence and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.8 for West Elm against 4.8 for Madewell. Both are backed by a comparable volume of ratings — 6K and 26K respectively. Written reviews are what separate them: 31% of West Elm's written reviews are positive against 11% of Madewell's.
West Elm ships an update every 3 weeks, Madewell fortnightly. The most recent releases landed on November 9, 2026 and November 6, 2026 respectively.
| Parameter | West Elm | Madewell |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (6K ratings) — better | 4.8 (26K ratings) |
| Positive reviews | 31.3% of reviews — better | 10.5% of reviews |
| Number of ratings | 6K | 26K — better |
| Update frequency | Every 3 weeks | Fortnightly — better |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone | iPhone |
| Requires iOS | 17.0 | 17.0 |
| Further details — not scored | ||
| Size | 341 MB | 129 MB |
| Age rating | 4+ | 4+ |
| Developer | Williams-Sonoma, Inc. | JCrew Group INC |
Customer experience
West Elm
Madewell
User reviews
West Elm
From 6K App Store ratingsWhat we love
- 👍 Excellent customer service
- 🚀 Quality and style of products
- 💡 Free swatch samples
- 🤩 Unique and beautiful designs
Room to improve
- 🐛 Frequent app crashes and freezes
- 🔍 Poor search and navigation functionality
- 🛒 Issues with cart and saved items
- ⏰ Long delivery times and order delays
- 🔌 Buggy and unresponsive app performance
Madewell
From 26K App Store ratingsWhat we love
- 💻 Great styles
- 🛒 Convenient app for shopping
Room to improve
- 🐛 Glitchy and buggy app
- 🔍 Inconsistent filtering and search
- 🔑 Login and account issues
- 🛒 Cart and order issues
- 🔍 Slow loading and performance
Bugs and requests
West Elm
Reported bugs
4 issues- App crashes when trying to return items
- Inability to link rewards account
- Saved items disappearing from cart
- Shipping and delivery information not accurate
Requested features
4 requests- Add AR view in room feature
- Improve product reviews and ratings
- Allow opting out of promotional emails
- Fix login and account management issues
Madewell
Reported bugs
4 issues- App freezes and crashes
- Items disappear from cart
- Rewards not applying correctly
- Inconsistent login experience
Requested features
4 requests- Sync app and website data
- Improve account management
- Streamline checkout process
- Enhance filtering and search
In-app purchases
West Elm
No in-app purchases
Madewell
No in-app purchases
