Comparison

Google Analytics vs Squarespace

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Google Analytics

Monitor your website and app performance directly from your phone. Gain customer insights, understand user navigation, and make informed marketing decisions with AI-powered analysis. Optimize campaigns and collaborate with your team on the go.

Highlights
  • Monitor website and app performance
  • Customer insights and navigation analysis
  • AI-powered insights and marketing decisions
  • Real-time data monitoring
  • Customizable reports
  • Shareable insights
Read full description

Google Analytics: Your Business Pulse, In Your Pocket Never lose sight of your website and app performance with Google Analytics. Monitor key customer interactions directly from your phone, even when you're away from your desk. • Customer Insights, Beyond the Desktop Understand how people navigate your digital channels, wherever you are, whenever you need. • Smarter Insights for Busy Days Google's AI uncovers valuable patterns, helping you make informed marketing decisions on the go. • Act on Insights, Anywhere Optimize your campaigns with seamless integrations across Google's powerful advertising tools. • Teamwork, Unbound Analyze trends and share your discoveries with colleagues, effortlessly from your mobile device. With this app, you can: 1) Check key metrics in built-in reports 2) Monitor real-time data 3) Compare date ranges and apply filters 4) Build your own reports with any combination of metrics and dimensions 5) Save any reports to your dashboard so you can easily come back to them 6) Discover interesting AI generated insights about your website or app data

About

Squarespace

Manage your business on the go with tools for selling products, accepting payments, tracking orders, and sending invoices. Promote your brand through social media and email campaigns, and update your website content and design from your phone.

Highlights
  • Accept in-person and online payments
  • Manage inventory and orders
  • Send branded invoices
  • Create social posts and email campaigns
  • Update website content and design
  • Real-time business notifications
Features
Read full description

SELL ANYWHERE • Share custom pay links to make checkout faster • Accept in-person payments with Tap to Pay on iPhone • Sync inventory and orders with Point of Sale MANAGE DETAILS • Review customer and order information • Purchase and print shipping labels • Add or update product and service listings GET PAID • Send professional, branded invoices from your phone • View and make changes to payments • Initiate and track payouts of any size STAY INFORMED • Get real-time business notifications • Track sales and website performance • Receive weekly traffic summaries PROMOTE YOUR BUSINESS • Create and share social posts • Design and send email campaigns • Make SEO updates to increase discovery UPDATE YOUR SITE • Create and publish new website content • Upload photos from your camera roll • Make edits to your page designs SUPPORT WHEN YOU NEED IT Our team is here 24/7. Just visit squarespace.com/contact Sign up in the app to start your free 14-day trial and get started with Squarespace.

Screenshots

Google Analytics4 screens
Squarespace4 screens

Verdict

The call

Google Analytics and Squarespace both sit at 4.6 stars, but that hides the real split: 59% of Google Analytics's written reviews are positive against 17% of Squarespace's. Google Analytics also leads on in-app purchases (none vs 4) and iOS requirement (15.0 vs 18.7). Squarespace's advantage is update cadence (weekly vs every 2 months) and ratings volume (19K vs 5.3K). On price, rating, ads and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Squarespace sells 4 one-off in-app purchases. Google Analytics asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.6 for Google Analytics against 4.6 for Squarespace. Both are backed by a comparable volume of ratings — 5.3K and 19K respectively. Written reviews are what separate them: 59% of Google Analytics's written reviews are positive against 17% of Squarespace's.

UpkeepUpdate frequency

Google Analytics ships an update every 2 months, Squarespace weekly. Both last shipped on November 10, 2026.

Scorecard6 real differences · 4 level
Google Analytics versus Squarespace: the parameters behind the verdict, then further details
ParameterGoogle AnalyticsSquarespace
PriceFreeFree
Rating4.6 (5.3K ratings)4.6 (19K ratings) — better
Positive reviews58.5% of reviews — better17.1% of reviews
Number of ratings5.3K19K — better
Update frequencyEvery 2 monthsWeekly — better
AdsNoNo
In-app purchasesNo — betterYes
MonetizationFree — betterFree with in-app purchases
DevicesiPhone, iPad, iPod — betteriPhone, iPad
Requires iOS15.0 — better18.7
Further details — not scored
Size63 MB336 MB
Age rating4+17+
DeveloperGoogleSquarespace, Inc.

Customer experience

Google Analytics

All ratings5,249 ratings
Positive92.2%
Neutral2.4%
Negative5.4%
Written reviews400 reviews
Positive58.5%
Neutral8.0%
Negative33.5%

Squarespace

All ratings18,875 ratings
Positive90.4%
Neutral1.9%
Negative7.6%
Written reviews776 reviews
Positive17.1%
Neutral8.5%
Negative74.4%

User reviews

Google Analytics

From 5.3K App Store ratings

What we love

  • 🚀 Real-time data
  • 📊 Helpful insights
  • 🔍 Detailed analytics
  • 🤳 On-the-go access
  • 👍 Easy to use

Room to improve

  • 🐛 Crashes and freezes
  • 🔌 Unreliable connectivity
  • 🕰️ Outdated UI
  • 🤔 Limited functionality
  • 💰 Useless for free users

Squarespace

From 19K App Store ratings

What we love

  • 🚀 Intuitive and easy to use
  • 🚀 Streamlined website editing on the go
  • 🚀 Elegant and modern design
  • 🚀 Useful analytics and commerce features

Room to improve

  • 🐛 Frequent crashes and performance issues
  • 🐛 Limited functionality compared to desktop version
  • 🐛 Inability to edit certain website elements
  • 🐛 Lack of iPad optimization

Bugs and requests

Google Analytics

Reported bugs

5 issues
  • No data showing up
  • Incorrect currency display
  • Real-time data not updating
  • Profiles/accounts disappearing
  • Unresponsive navigation

Requested features

5 requests
  • Customizable dashboards
  • Improved reporting options
  • Widgets for home screen
  • Support for GA4 properties
  • Bring back old features

Squarespace

Reported bugs

4 issues
  • Inconsistent behavior when editing pages
  • Inability to change template after initial setup
  • Delayed analytics and order updates
  • Buggy text editor and formatting issues

Requested features

4 requests
  • Ability to edit product pages and add new products
  • Improved blog post management (tags, URLs, etc.)
  • Centralized customer account management
  • Offline website preview

In-app purchases

None

Google Analytics

No in-app purchases

4 purchases

Squarespace

One-time4
  • Website Personal: Mobile Start$15.99
  • Website Business: Mobile Start$25.99
  • Commerce Basic: Mobile Start$29.99
Show 1 more
  • Commerce Adv: Mobile Start$45.99

Questions

Is Google Analytics free?
Google Analytics is free to download, with no in-app purchases.
Is Squarespace free?
Squarespace is free to download, with in-app purchases available.
Which has better reviews, Google Analytics or Squarespace?
Squarespace is rated higher. Google Analytics averages 4.6 out of 5 from 5.3K ratings, while Squarespace averages 4.6 from 19K ratings.
Do Google Analytics or Squarespace have ads?
Neither Google Analytics nor Squarespace shows ads.
Which is updated more often, Google Analytics or Squarespace?
Google Analytics ships an update every 2 months, and Squarespace weekly. Most recently, Google Analytics was updated on November 10, 2026 and Squarespace on November 10, 2026.

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