AMI vs Milford
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
AMI
Manage your insurance policies, make claims, and get new quotes quickly and easily. Access all your policy documents and payment options in one convenient place, anytime, anywhere. Features faster login options for seamless access.
- 24/7 insurance management
- Faster login (PIN/Face ID)
- Online claim submission and tracking
- Payment management
- View policy information and documents
- Get new quotes in 2 minutes
Read full descriptionHide full description
About this app Your AMI insurance anytime, anywhere. With the AMI app, we’re here for you 24/7. Manage your insurance with faster log in using a PIN or face ID. Make a claim online Starting your claim is easy in the app. If you need to claim on your car, home or contents insurance, you can start a draft, make a claim, and check your claim’s progress every step of the way. Easily manage your payments Make a payment for your policy straight from the app. Or if you have a recurring payment, you can manage that in the app too. All your policies in one place View your policy information and documents in the app. You can see what you’re covered for at any time. And choose to get your insurance documents by email or by post. Get a quote Get a new quote in 2 minutes. Or find an existing car quote and pick up where you left off.
Milford
Manage your investments with ease. Track your balance, view personalized performance, and see where your money is invested. Access transaction history, reports, and statements all in one place.
- View account balance
- Personalized performance tracking
- Investment allocation overview
- Transaction history
- Access reports and statements
Read full descriptionHide full description
Milford's Mobile App makes it easy to keep track of your investments. You can see your balance, personalised performance and where your money is invested. You can also easily view your transaction history and access reports and statements.
Screenshots
Verdict
The clearest difference is rating: AMI at 4.5 against Milford's 3.4. Milford's advantage is review sentiment (40% vs 12%). On price, ratings volume, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
AMI holds the better App Store score, 4.5 against 3.4. Both are backed by a comparable volume of ratings — 10 and 5 respectively. Written reviews complicate that: 12% of AMI's written reviews are positive against 40% of Milford's, so the app with the better star average is not the one people write more warmly about.
AMI ships an update monthly, Milford every 6 weeks. The most recent releases landed on November 1, 2026 and November 3, 2026 respectively.
| Parameter | AMI | Milford |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (10 ratings) — better | 3.4 (5 ratings) |
| Positive reviews | 11.7% of reviews | 40.0% of reviews — better |
| Number of ratings | 10 — better | 5 |
| Update frequency | Monthly — better | Every 6 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 17.0 | 16.4 — better |
| Further details — not scored | ||
| Size | 78 MB | 115 MB |
| Age rating | 4+ | 4+ |
| Developer | IAG New Zealand Limited | Milford Asset Management Limited |
Customer experience
AMI
Milford
User reviews
AMI
From 10 App Store ratingsWhat we love
- 👍 Great service (occasional)
- 👍 Super convenient (occasional)
- 👍 Refreshed app works great (recent)
- 👍 App is fine once logged in (occasional)
Room to improve
- 🐛 App crashes frequently
- 🐛 Slow loading times
- 🐛 Clunky and difficult navigation
- 🐛 Frequent logouts
- 🐛 Login issues (access denied, blank screen, errors)
Milford
From 5 App Store ratingsWhat we love
- 👍 Easy to use
- 👍 Simple and easy to use
- 👍 Good dashboard information
- 👍 Easy to login with biometrics or pin
- 👍 Can see balance easy on dashboard
Room to improve
- 🐛 App not opening
- 🐛 White screen
- 🐛 Portal broken
- 🐛 Always crash
- 🐛 Terrible 2 factor implementation
Bugs and requests
AMI
Reported bugs
10 issues- App crashes on opening or loading policies
- Login errors (access denied, blank screen, 'Oops' message, 'cannot decode raw data')
- App redirects to website instead of functioning
- Unable to download new or updated versions
- Constant logging out
Show 5 moreShow fewer
- Policies not showing in the app
- Cannot change payment options
- Payment not confirmed or updated on app
- Contact us feature not working
- App not supporting Face ID
Requested features
8 requests- Support Face ID or similar biometric login
- Streamline the login process
- Display numeric keyboard for verification
- Do not reset login preferences on update
- Send 2FA codes to autofill
Show 3 moreShow fewer
- Provide clear policy documents with itemized costs
- Add a link to find monthly payments
- Make it easier to cancel a policy
Milford
Reported bugs
65 issues- App not opening, white screen
- Portal broken
- Always crashing
- Terrible 2 factor implementation
- Facial recognition removed every few logins
Show 60 moreShow fewer
- PIN incorrect after facial recognition issues
- All information lost after PIN issues
- No biometric security
- Account performance takes forever to load
- Gap on left side of hamburger menu
- Profile icon but can't change photo
- Way too many updates
- Constantly in maintenance
- App crashes when it opens
- Haven't been able to log in for a month
- Always crashing
- Always getting new updates
- Needs much improvement
- Logged out completely, need full username/password
- Face ID/PIN doesn't work
- Tools & Calculators menu item disappearing
- Forecast My Balance calculator full of bugs
- Never been able to access information
- Stuck with setup login details
- Not possible to logout and login with alternative details
- Unused friendly
- Updates every week
- Frustrating frequent updates
- Minor changes with frequent updates
- Many bugs
- Customer experience not highest priority
- Often under maintenance
- No customer feedback mechanisms
- App is the weakest link
- Have to kill app after maintenance mode
- Frequent updates make app unusable
- Forces auto updates mid-transaction
- Disappointing
- Doesn't do landscape orientation on iPad
- iPad version no longer works in wide screen mode
- Widescreen mode no longer works on iPad
- Error occurred, won't let you log in
- Collects data from iOS clipboard
- Lazy programming or data collection tactic
- App crashes five to ten seconds after loading
- Continuously glitches
- Forgets password after a few days
- Fingerprint ID doesn't work
- Hard to use when you can't log in
- Requires login every day
- No username and password saved
- Hunt for username and password again every day
- Very annoying login
- Periodically requires random username re-entry
- Keeps losing login details
- Crash a couple times lately
- Logs out session
- Prompts to set up 4 digit pin plus Touch ID
- Not prompting for authenticator code
- Allowed to log in with only credentials without authenticator code
- Security issue, could log in without MFA
- Authenticator no longer asked for
- Blank home screen
- No transaction or account data pulled through
- Crashes when tapping several links
Requested features
8 requests- Passkey option
- Dark mode
- Landscape orientation on iPad
- Wide screen mode on iPad
- Customer feedback mechanisms in the app
Show 3 moreShow fewer
- Live feed for copy changes
- Option to choose Authenticator app type
- Switch preference to SMS OTP
In-app purchases
AMI
No in-app purchases
Milford
No in-app purchases
