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Best Makeup Stores Apps & Games

250+ iOS apps & games curated and reviewed

4.7 avg rating
20 free apps & games
Updated September 2026

Out of 250+ makeup stores apps and games on iOS, 20 are free and the rest sit in the paid tier. This page sorts them so you can compare both sides before you commit.

Compare top Makeup Stores Apps & Games (September 2026)

#AppPriceRatingAdsIn-App PurchasesUpdated
1Ulta Beauty: Makeup & SkincareUlta Beauty: Makeup & SkincareFree4.9โ˜… (2.4M)NoNoSep 2026
2Sephora US: Makeup & SkincareSephora US: Makeup & SkincareFree4.9โ˜… (426K)YesNoSep 2026
3e.l.f. Cosmetics and Skincaree.l.f. Cosmetics and SkincareFree4.9โ˜… (40K)NoNoSep 2026
4IPSY: Personalized BeautyIPSY: Personalized BeautyFree4.8โ˜… (225K)YesNoSep 2026
5SALLY BEAUTYSALLY BEAUTYFree4.8โ˜… (70K)NoNoSep 2026
6Target: Shop. Style. Save.Target: Shop. Style. Save.Free4.9โ˜… (6.9M)YesNoSep 2026
7Victoria's Secretโ€”Bras & MoreVictoria's Secretโ€”Bras & MoreFree4.8โ˜… (157K)YesNoSep 2026
8Bath & Body Works | B&BWBath & Body Works | B&BWFree4.9โ˜… (1.9M)YesNoSep 2026

Top Picks for Makeup Stores

Ulta Beauty: Makeup & Skincare#1

Ulta Beauty: Makeup & Skincare by Ulta Salon, Cosmetics & Fragrance, Inc

Top brand haircare & fragrance
Editor's Choice
๐Ÿ›๏ธ Shopping
4.9๐Ÿ˜(2.4M ratings)
Free
#36in Shopping
Ulta Beauty: Makeup & Skincare screenshot 1
Ulta Beauty: Makeup & Skincare screenshot 2
Ulta Beauty: Makeup & Skincare screenshot 3
Ulta Beauty: Makeup & Skincare screenshot 4
Ulta Beauty: Makeup & Skincare screenshot 5
Ulta Beauty: Makeup & Skincare screenshot 6

Explore a vast selection of makeup, skincare, and haircare products from top brands. Virtually try on shades, get personalized skincare advice, and manage your loyalty rewards. Book beauty services and discover brands that align with your values.

What We Love

  • ๐Ÿš€ Convenient in-app shopping
  • ๐Ÿ’Ž Rewards program benefits
  • ๐Ÿ‘ User-friendly interface
  • ๐ŸŽจ Wide product selection
  • ๐Ÿช Availability of physical stores

Room to Improve

  • ๐Ÿ› Buggy app performance
  • ๐Ÿ” Ineffective search and filters
  • ๐Ÿ“ฆ Shipping and delivery issues
  • ๐Ÿ”‘ Account and login problems
  • ๐Ÿ’ณ Inconsistent pricing and discounts
Sephora US: Makeup & Skincare#2

Sephora US: Makeup & Skincare by Sephora USA, Inc

Shop Inclusive Beauty Brands
Strong Contender
๐Ÿ›๏ธ Shopping
4.9๐Ÿ˜(426K ratings)
FreeAds
#34in Shopping
Sephora US: Makeup & Skincare screenshot 1
Sephora US: Makeup & Skincare screenshot 2
Sephora US: Makeup & Skincare screenshot 3
Sephora US: Makeup & Skincare screenshot 4
Sephora US: Makeup & Skincare screenshot 5
Sephora US: Makeup & Skincare screenshot 6

Discover and shop for a wide range of beauty products, including makeup, skincare, haircare, and fragrance. Explore top brands, find personalized routines, and access exclusive offers and rewards.

What We Love

  • ๐Ÿš€ Convenient shopping experience
  • ๐Ÿ‘ Great customer service
  • ๐Ÿ’ก Helpful product reviews and recommendations
  • ๐ŸŽ Enjoyable rewards program

Room to Improve

  • ๐Ÿ› Frequent app crashes and glitches
  • ๐Ÿšซ Inability to ship to Canada
  • ๐Ÿค” Inconsistent product availability and sample selection
  • ๐Ÿ˜• Frustrating login and account management issues
e.l.f. Cosmetics and Skincare#3

e.l.f. Cosmetics and Skincare by e.l.f. Cosmetics, Inc.

Shop makeup & get rewards
Worth Considering
๐Ÿ›๏ธ Shopping
4.9๐Ÿ˜(40K ratings)
Free
e.l.f. Cosmetics and Skincare screenshot 1
e.l.f. Cosmetics and Skincare screenshot 2
e.l.f. Cosmetics and Skincare screenshot 3
e.l.f. Cosmetics and Skincare screenshot 4
e.l.f. Cosmetics and Skincare screenshot 5
e.l.f. Cosmetics and Skincare screenshot 6

Shop a wide range of makeup and skincare products, discover new arrivals, and virtually try on shades. Earn rewards and exclusive perks through a loyalty program, and connect with a beauty community.

What We Love

  • ๐Ÿ‘ Easy to navigate
  • ๐ŸŽจ Virtual try-on feature
  • ๐Ÿ’ฐ Affordable products
  • ๐Ÿ† Rewards program
  • ๐Ÿšš Fast shipping
  • ๐ŸŒฑ Cruelty-free products
  • ๐Ÿ‘Œ High-quality products
  • ๐Ÿ“ฆ Cute packaging

Room to Improve

  • ๐Ÿ› Glitchy and slow app
  • ๐Ÿ”‘ Frequent log-outs and login issues
  • ๐Ÿ›’ Items disappearing from cart
  • ๐Ÿค” Confusing checkout process
  • ๐Ÿ“Š Unreliable order tracking
  • ๐Ÿšซ Inability to cancel orders
  • ๐Ÿ’ฉ Poor customer service

More Makeup Stores apps to explore

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FAQ about Makeup Stores

What are the best makeup stores apps & games for iPhone?
Ulta Beauty: Makeup & Skincare tops our makeup stores apps & games ranking as of September 2026, with a 4.9-star average from 2.4M App Store ratings, and it's free to download.
Yes โ€” 20 of the top makeup stores apps & games we rank are free to download, including Ulta Beauty: Makeup & Skincare and Sephora US: Makeup & Skincare.
Ulta Beauty: Makeup & Skincare has no ads and has no in-app purchases, according to its App Store listing as of September 2026.
We track 250+ makeup stores apps & games on the iOS App Store as of September 2026, ranked by rating, recency, and analysis of real user reviews.
The Ulta Beauty app allows you to shop for a wide range of beauty products including makeup, skincare, and haircare. It also offers features like virtual try-on, personalized skincare analysis, and the ability to book appointments at The Salonโ„ข at Ulta Beauty.
Key features include GLAMlabยฎ for virtual try-on, a Foundation Shade Matcher, Skin Analysis for customized recommendations, tracking Ulta Beauty Rewardsโ„ข points, and booking beauty services at The Salonโ„ข.