Appalling app
This is one of the most awful apps I’ve had ever had the misfortune to use. If you sort reviews by the most recent, you’ll see that I’m not alone because there’s loads and loads of one star reviews. Clearly, Virgin haven’t user-tested properly and subsequent updates seem to have done absolutely nothing to improve the situation, which is even more alarming. It’s taken me over 30 minutes and six attempts to register and login. Now I’ve done this, it seems to login okay but the app is prone to crashing, it’s overly complex and quite frankly unintuitive and user unfriendly. What’s even more annoying is that the reward points you accumulate only last for a measly 12 months. Having flown to New York in July and planning a further visit to the US in August, it will mean I’ve lost all my points. So much for rewarding customer loyalty and why I’m now considering flying with someone else. On the part of the app where it asks for feedback and gives you a number of options (one of which is “other”), it gives you a pathetic 50 characters to explain your choice of rating. Virgin clearly aren’t interested in feedback. Virgin used to be a great brand putting customers first and making life easy for them. No longer. I could go on with further criticism but other users have picked a lot of this up in their reviews and, quite frankly, I have more important things to do in my life. Poor show Virgin.
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