The previous aldi app allowed us to see this week’s deals and upcoming deals. It updated each Wednesday morning and allowed customers to see all the deals, the variations, uses, colors, patterns, and locations in the store (frozen, etc). When we liked something, we could add it to the shopping cart, which was sorted by week, making it easier to shop (although also easier to spend money!). There were at least 70 options (household items and food) weekly.
With the new app, all of the details have disappeared. We can no longer see the variations or colors. We can not add to a shopping cart (or see our old one from the website). There are no food listings. The special guys are what brought me in to aldi even on weeks I didn’t need groceries. With the new app, that incentive has gone and Aldi is losing money because of it.
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