HubSpot vs GoTo
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
HubSpot
This app unifies customer-facing teams on an AI-powered platform, offering a comprehensive customer view and enabling quick actions from any location. It includes an AI assistant to provide insights, draft communications, and support deal closing while on the move.
- AI-powered CRM platform
- Unified customer view
- Actionable insights
- Draft communications
- Deal closing tools
- Mobile accessibility
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The HubSpot mobile app keeps sales and marketing teams moving, wherever the day takes them. Keep campaigns on track, act on leads the moment they come in, and walk into every meeting ready. Every contact, deal, and email is right there when you need it, no desktop required.
GoTo
This app offers a comprehensive suite for business communications, including calling, messaging, and virtual meetings. It facilitates team collaboration, customer engagement through a multi-channel inbox, and seamless participation in online events. Stay connected and productive from anywhere with this all-in-one mobile solution.
- Voice, video, and messaging in one app
- Multi-channel shared inbox for customer engagement
- Virtual meetings, trainings, and webinars
- Switch between multiple business numbers
- Automatic text replies to missed calls
- Team collaboration tools
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GoTo is the premier provider of flexible-work software that keeps you connected and engaged with customers and colleagues. From calling and messaging to virtual meetings, trainings, and webinars, it’s the all-in-one mobile app for your essential communications, whether you’re on the road or across the globe. Hold quick discussions and lead business-critical meetings. Join online events in seconds and take part in activities like polls and surveys. Collaborate with your team and answer customers in a multi-channel inbox. No matter where you go or what you need to communicate, GoTo has you covered. Simplify your communication: - Stay connected from anywhere with customers and colleagues - Use your personal device without sharing your private number - Get voice, video, and messaging all in one app Empower your business calls: - Quickly switch between multiple business numbers - Route incoming calls to other phones or colleagues - Automatically text back to missed calls Elevate your meetings and events: - Join virtual meetings, trainings, and webinars from anywhere - View slides, participate in breakout rooms, take polls, and more - Schedule your own meetings and sync your business calendar Engage with your customers: - Chat with customers as a team in the shared inbox - See all your SMS, social media, and web chat conversations in one place - Assign, unassign, and resolve conversations on the go
Screenshots
Verdict
The clearest difference is monetization model: GoTo at free against HubSpot's freemium. GoTo also leads on review sentiment (66% vs 46%) and chart position (#158 vs unranked). HubSpot's advantage is update cadence (weekly vs fortnightly). On price, rating, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.7 for HubSpot against 4.8 for GoTo. That said, the two scores are not equally well evidenced: GoTo has 144K ratings behind it against 16K, so its average is the more settled of the two. Written reviews are what separate them: 46% of HubSpot's written reviews are positive against 66% of GoTo's.
HubSpot ships an update weekly, GoTo fortnightly. Both last shipped on November 1, 2026.
| Parameter | HubSpot | GoTo |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (16K ratings) | 4.8 (144K ratings) — better |
| Positive reviews | 45.7% of reviews | 66.3% of reviews — better |
| Number of ratings | 16K | 144K — better |
| Update frequency | Weekly — better | Fortnightly |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Freemium | Free — better |
| Best chart rank | — | #158 — better |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 17.0 | 15.1 — better |
| Further details — not scored | ||
| Size | 161 MB | 85 MB |
| Age rating | 4+ | 4+ |
| Developer | HubSpot, Inc. | GoTo Group, Inc. |
Customer experience
HubSpot
GoTo
User reviews
HubSpot
From 16K App Store ratingsWhat we love
- 👍 Simple to use
- 🚀 Ease of use
- 🚀 Intuitive user interface
- 🚀 Streamlined workflow
- 👍 Great business tool
Room to improve
- 🐛 Buggy app with crashes
- 🐛 Unreliable search function
- 🔒 Lack of security features
- 🔒 No biometric or PIN protection
- 👎 Limited functionality compared to desktop
GoTo
From 144K App Store ratingsWhat we love
- 👍 Easy to use
- 🚀 User simplicity (click and go)
- 🚀 Quick and easy to use
- 🚀 Reliable and no glitches
- 🚀 Excellent phone service
Room to improve
- 🐛 Cuts out sometimes
- 🐛 Impossible to erase missed calls
- 🐛 Drops calls everytime
- 🐛 Ringtone not loud enough
- 🐛 Buggy
Bugs and requests
HubSpot
Reported bugs
4 issues- Conversations tab not working
- Notifications not showing up
- Inability to log in on mobile
- Data loss and account deletion issues
Requested features
6 requests- Ability to attach files to emails
- More customization options
- Better integration with other tools
- Improved mobile optimization
- Access to service tickets and support
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- Easier task and pipeline management
GoTo
Reported bugs
5 issues- Audio issues
- Missed calls not showing up
- Voicemail not working properly
- App freezing/crashing
- Compatibility issues with older devices
Requested features
5 requests- Mobile - ability to do Q+A from mobile devices
- Ability to choose ringtone
- Calendar integration like previous app
- Monitor multiple lines concurrently in app
- Easy way to add contact who just called
In-app purchases
HubSpot
No in-app purchases
GoTo
No in-app purchases









