Comparison

HubSpot vs GoTo

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

HubSpot

This app unifies customer-facing teams on an AI-powered platform, offering a comprehensive customer view and enabling quick actions from any location. It includes an AI assistant to provide insights, draft communications, and support deal closing while on the move.

Highlights
  • AI-powered CRM platform
  • Unified customer view
  • Actionable insights
  • Draft communications
  • Deal closing tools
  • Mobile accessibility
Features
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The HubSpot mobile app keeps sales and marketing teams moving, wherever the day takes them. Keep campaigns on track, act on leads the moment they come in, and walk into every meeting ready. Every contact, deal, and email is right there when you need it, no desktop required.

About

GoTo

This app offers a comprehensive suite for business communications, including calling, messaging, and virtual meetings. It facilitates team collaboration, customer engagement through a multi-channel inbox, and seamless participation in online events. Stay connected and productive from anywhere with this all-in-one mobile solution.

Highlights
  • Voice, video, and messaging in one app
  • Multi-channel shared inbox for customer engagement
  • Virtual meetings, trainings, and webinars
  • Switch between multiple business numbers
  • Automatic text replies to missed calls
  • Team collaboration tools
Currently charting
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GoTo is the premier provider of flexible-work software that keeps you connected and engaged with customers and colleagues. From calling and messaging to virtual meetings, trainings, and webinars, it’s the all-in-one mobile app for your essential communications, whether you’re on the road or across the globe. Hold quick discussions and lead business-critical meetings. Join online events in seconds and take part in activities like polls and surveys. Collaborate with your team and answer customers in a multi-channel inbox. No matter where you go or what you need to communicate, GoTo has you covered. Simplify your communication: - Stay connected from anywhere with customers and colleagues - Use your personal device without sharing your private number - Get voice, video, and messaging all in one app Empower your business calls: - Quickly switch between multiple business numbers - Route incoming calls to other phones or colleagues - Automatically text back to missed calls Elevate your meetings and events: - Join virtual meetings, trainings, and webinars from anywhere - View slides, participate in breakout rooms, take polls, and more - Schedule your own meetings and sync your business calendar Engage with your customers: - Chat with customers as a team in the shared inbox - See all your SMS, social media, and web chat conversations in one place - Assign, unassign, and resolve conversations on the go

Screenshots

HubSpot4 screens
GoTo4 screens

Verdict

The call

The clearest difference is monetization model: GoTo at free against HubSpot's freemium. GoTo also leads on review sentiment (66% vs 46%) and chart position (#158 vs unranked). HubSpot's advantage is update cadence (weekly vs fortnightly). On price, rating, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.7 for HubSpot against 4.8 for GoTo. That said, the two scores are not equally well evidenced: GoTo has 144K ratings behind it against 16K, so its average is the more settled of the two. Written reviews are what separate them: 46% of HubSpot's written reviews are positive against 66% of GoTo's.

UpkeepUpdate frequency

HubSpot ships an update weekly, GoTo fortnightly. Both last shipped on November 1, 2026.

Scorecard6 real differences · 5 level
HubSpot versus GoTo: the parameters behind the verdict, then further details
ParameterHubSpotGoTo
PriceFreeFree
Rating4.7 (16K ratings)4.8 (144K ratings) — better
Positive reviews45.7% of reviews66.3% of reviews — better
Number of ratings16K144K — better
Update frequencyWeekly — betterFortnightly
AdsNoNo
In-app purchasesNoNo
MonetizationFreemiumFree — better
Best chart rank—#158 — better
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS17.015.1 — better
Further details — not scored
Size161 MB85 MB
Age rating4+4+
DeveloperHubSpot, Inc.GoTo Group, Inc.

Customer experience

HubSpot

All ratings15,829 ratings
Positive93.6%
Neutral2.8%
Negative3.6%
Written reviews598 reviews
Positive45.7%
Neutral12.5%
Negative41.8%

GoTo

All ratings144,043 ratings
Positive97.6%
Neutral1.8%
Negative0.6%
Written reviews671 reviews
Positive66.3%
Neutral9.1%
Negative24.6%

User reviews

HubSpot

From 16K App Store ratings

What we love

  • 👍 Simple to use
  • 🚀 Ease of use
  • 🚀 Intuitive user interface
  • 🚀 Streamlined workflow
  • 👍 Great business tool

Room to improve

  • 🐛 Buggy app with crashes
  • 🐛 Unreliable search function
  • 🔒 Lack of security features
  • 🔒 No biometric or PIN protection
  • 👎 Limited functionality compared to desktop

GoTo

From 144K App Store ratings

What we love

  • 👍 Easy to use
  • 🚀 User simplicity (click and go)
  • 🚀 Quick and easy to use
  • 🚀 Reliable and no glitches
  • 🚀 Excellent phone service

Room to improve

  • 🐛 Cuts out sometimes
  • 🐛 Impossible to erase missed calls
  • 🐛 Drops calls everytime
  • 🐛 Ringtone not loud enough
  • 🐛 Buggy

Bugs and requests

HubSpot

Reported bugs

4 issues
  • Conversations tab not working
  • Notifications not showing up
  • Inability to log in on mobile
  • Data loss and account deletion issues

Requested features

6 requests
  • Ability to attach files to emails
  • More customization options
  • Better integration with other tools
  • Improved mobile optimization
  • Access to service tickets and support
Show 1 more
  • Easier task and pipeline management

GoTo

Reported bugs

5 issues
  • Audio issues
  • Missed calls not showing up
  • Voicemail not working properly
  • App freezing/crashing
  • Compatibility issues with older devices

Requested features

5 requests
  • Mobile - ability to do Q+A from mobile devices
  • Ability to choose ringtone
  • Calendar integration like previous app
  • Monitor multiple lines concurrently in app
  • Easy way to add contact who just called

In-app purchases

None

HubSpot

No in-app purchases

None

GoTo

No in-app purchases

Questions

Is HubSpot free?
HubSpot is free to download, with no in-app purchases.
Is GoTo free?
GoTo is free to download, with no in-app purchases.
Which has better reviews, HubSpot or GoTo?
GoTo is rated higher. HubSpot averages 4.7 out of 5 from 16K ratings, while GoTo averages 4.8 from 144K ratings.
Do HubSpot or GoTo have ads?
Neither HubSpot nor GoTo shows ads.
Which is updated more often, HubSpot or GoTo?
HubSpot ships an update weekly, and GoTo fortnightly. Most recently, HubSpot was updated on November 1, 2026 and GoTo on November 1, 2026.

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