MacroFactor vs Arrow

MacroFactor is a macro tracker, calorie counter, and nutrition coach app that helps you reach your diet goals to lose weight, gain muscle, or maintain with empowering, sustainable results, by combining innovative coaching algorithms with proven nutrition and behavioral science. KEY CAPABILITIES • Adaptive nutrition coach: smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would, and weekly check-ins keep you on track • Best-in-class expenditure estimate (TDEE): calculates how many calories you actually burn from your own logs and weight data, so your plan fits your body instead of a generic formula • Fastest macro tracker on the market: log food by AI photo, meal description, speech-to-text, barcode scanner, or nutrition label scanner, so logging takes seconds • Verified food database: more than 1.36 million entries, so you can trust the calorie and macro information of the food you log • Food and meal tracker: covers macros and micronutrients with detailed breakdowns for every meal and day, so you see exactly what you eat • Weight Trend: cuts through the noise of daily weight fluctuations, so you see your real progress • Flexible plans: choose Coached, Collaborative, or Manual mode with balanced, low-carb, keto, or carb-focused diets and different macros on different days, so your plan fits your health and fitness goal • Extra tools in one app: period tracker, habit tracker, data insights and visualization, integrations, and dark mode. HOW IT WORKS 1. Set your goal (lose, maintain, or gain) and choose your rate of weight change to set your calorie deficit or surplus. 2. Log your meals in the food log and weigh in with the weight tracker as usual. 3. Each week, MacroFactor compares your calorie and macro intake with your weight trend to calculate your true energy expenditure (TDEE) and detect changes in your metabolism. 4. It then adjusts your calorie, protein, and macro targets for the week ahead, so your diet plan keeps working and you avoid a plateau. FAQ • How does MacroFactor set my calorie target? It estimates your energy expenditure from your food logs and weight trend, then adjusts your targets at each weekly check-in. • What if I go over my targets or skip logging? Nothing breaks. The algorithm is adherence neutral, so your check-in and calorie adjustment still work, with no warnings or red numbers. • Can I set my own macros instead of following the coach? Yes. Choose Manual mode, and set different macros for different days. • How can I log food quickly? Snap a photo with AI food logging, describe your meal, speak it, or scan a barcode or nutrition label. NOTICES Contains information from Open Food Facts, which is made available here under the Open Database License (ODbL). Open Food Facts: https://openfoodfacts.org/ ODbL: https://opendatacommons.org/licenses/odbl/1-0/ SUBSCRIPTION PRICING & TERMS MacroFactor is a premium macro tracker app that offers three auto-renewing subscription options: $11.99 / month $47.99 / half year $71.99 / year (equal to $5.99 a month) MacroFactor has a free trial, but does not offer a free subscription tier. These prices are for US customers. Pricing in other countries may vary. Payment will be charged to your Apple account at confirmation of purchase. Your subscription to MacroFactor will automatically renew, unless you cancel at least 24 hours before the current period ends. You can cancel or manage your subscription from your Apple account settings. Terms & Conditions: https://terms.macrofactorapp.com/ Privacy Policy: https://privacy.macrofactorapp.com/ MacroFactor is a macro counter, calorie tracker, and AI food tracker with a nutrition coach that adapts your calorie and macro targets every week, helping you lose weight, maintain, or build muscle without stress.

Arrow is the #1 workout and nutrition tracker built for changing your body. Log your lifts, meals, and weight in one app, get calorie and macro targets that adapt to your real results, and see whether training and diet are actually adding up, whether you're cutting, bulking, or just looking to maintain. TRAINING AND NUTRITION IN ONE LOOP Changing your body is one problem, not two. Your lifts create the stimulus, your food decides what your body does with it, and your weight trend tells you whether the plan is working. Most apps track one piece. Arrow connects all three. • Adaptive TDEE: Arrow estimates your real daily energy expenditure from your weigh-ins and food log, not just a formula, and keeps your calorie and macro targets adjusted as your body responds • Scale Weight vs. Trend Weight: every weigh-in is plotted against a rolling trend, so you can tell a water swing from true gain or loss before you change your plan • Oil detection: if a scanned meal was likely cooked in oil, Arrow asks before you log, so hidden calories don't slip past your numbers • Arrow Score: one number built from Strength (PRs and volume), Nutrition (calories, macros, weigh-ins), and Consistency (workouts and meal logs), weighted for your goal. A cut and a bulk are scored differently. • Estimated daily deficit or surplus and a four-week projection • Arrow Coach flags when a sudden scale jump or drop is likely water, not fat NUTRITION TRACKING THAT'S FAST AND HONEST • Smart Scan: photograph your plate and get the foods, calories, and macros • Describe a meal in plain words or by voice, scan a barcode, or look it up in the database • Heads Up before you log a scanned meal, and a meal score when you do • Edit any target yourself. Arrow never locks you into its numbers. • Recent foods, saved meals, custom foods, and copy-a-previous-day for meals you eat on repeat • Optional meal and post-workout reminders WORKOUT TRACKER BUILT FOR THE GYM • Log sets, reps, and weight in a few taps, no clutter mid-set • Plan your own routines or generate one from your goal, equipment, days, and session length • Flip any exercise card to see your history and personal records • Rest timer, dropsets, cardio and activity tracking • Custom exercises, swap exercises mid-workout, reorder on the fly • Lock Screen Live Activity and Dynamic Island keep your workout in view • Close the app mid-session and resume where you left off ARROW COACH Coach reads training and nutrition together: a recap of your week after workouts and on your Stats screen, a Heads Up on meals before you log them, and a call-out when a weight swing is likely water. Every note ends with what to do next. PROGRESS YOU CAN SEE • Muscle diagram shows which muscles you hit this week and how hard • Volume, PR, and lift progress over time • Week Overview calendar for training and nutrition days • Apple Health steps on your Profile and in Performance • Arrow Wrapped: your year in review TRAIN WITH FRIENDS • See your friends' workouts (and their meals, if they share them) in your feed • Share workout cards to Instagram Stories OPTIONAL GAMIFICATION Want extra motivation? Turn on levels, streak multipliers, and trophies. SUBSCRIPTION Access to Arrow requires a subscription. Payment is charged to your Apple ID account at confirmation of purchase. Your subscription renews automatically unless auto-renew is turned off at least 24 hours before the end of the current period. Manage or cancel anytime in your Apple ID account settings. Powered by fatsecret nutrition API (www.fatsecret.com) Barcode data also from Open Food Facts (openfoodfacts.org), licensed under ODbL. Terms of Use: https://arrowfitnessapp.com/terms Privacy Policy: https://arrowfitnessapp.com/privacy Questions? support@arrowfitnessapp.com