Best Buy Makeup Apps

247+ iOS apps curated and reviewed

4.3 avg rating
20 free apps
Updated November 2026

Ulta Beauty is the household name in buy makeup, but it's far from the only option. We track 247+ alternatives and competitors on iOS — many free, many higher-rated than you'd expect.

Compare top Buy Makeup Apps (November 2026)

#AppPriceRatingAdsIn-App PurchasesUpdated
1Ulta Beauty: Makeup & SkincareUlta Beauty: Makeup & SkincareFree4.9★ (2.5M)NoNoNov 2026
2IPSY: Personalized BeautyIPSY: Personalized BeautyFree4.8★ (224K)NoNoNov 2026
3Sephora US: Makeup & SkincareSephora US: Makeup & SkincareFree4.9★ (426K)YesNoNov 2026
4YesStyle - Beauty & FashionYesStyle - Beauty & FashionFree4.8★ (93K)YesNoNov 2026
5e.l.f. Cosmetics and Skincaree.l.f. Cosmetics and SkincareFree4.9★ (41K)NoNoNov 2026
6엔트랙엔트랙Free—NoNoMay 2026
7BEAUTY BAYBEAUTY BAYFree4.7★ (3.3K)NoNoNov 2026
8MAKEUP - Beauty without limitsMAKEUP - Beauty without limitsFree4.7★ (175)NoNoOct 2026

Top Picks for Buy Makeup

4.9😐(2.5M ratings)
Free
#31in Shopping
Ulta Beauty: Makeup & Skincare screenshot 1
Ulta Beauty: Makeup & Skincare screenshot 2
Ulta Beauty: Makeup & Skincare screenshot 3
Ulta Beauty: Makeup & Skincare screenshot 4
Ulta Beauty: Makeup & Skincare screenshot 5
Ulta Beauty: Makeup & Skincare screenshot 6

Explore a vast selection of makeup, skincare, and haircare products from top brands. Virtually try on shades, get personalized skincare advice, and manage your loyalty rewards. Book beauty services and discover brands that align with your values.

What We Love

  • 🚀 Convenient in-app shopping
  • 💎 Rewards program benefits
  • 👍 User-friendly interface
  • 🎨 Wide product selection
  • 🏪 Availability of physical stores

Room to Improve

  • 🐛 Buggy app performance
  • 🔍 Ineffective search and filters
  • 📦 Shipping and delivery issues
  • 🔑 Account and login problems
  • 💳 Inconsistent pricing and discounts
IPSY: Personalized Beauty#2

IPSY: Personalized Beauty by Ipsy

The ultimate beauty membership
Strong Contender
🛍️ Shopping
4.8😊(224K ratings)
Free
IPSY: Personalized Beauty screenshot 1
IPSY: Personalized Beauty screenshot 2
IPSY: Personalized Beauty screenshot 3
IPSY: Personalized Beauty screenshot 4
IPSY: Personalized Beauty screenshot 5
IPSY: Personalized Beauty screenshot 6

Discover and express your unique beauty with a personalized membership. Take a quiz to receive curated makeup, skincare, and beauty products tailored to your preferences. Explore tutorials, exclusive deals, and a community that encourages self-expression.

What We Love

  • 💎 High-quality products
  • 🎁 Fun monthly surprises
  • 🛒 Affordable prices
  • 🔍 Personalized product selection
  • 🛍️ Convenient shopping experience
  • 🤗 Great customer service

Room to Improve

  • 🐢 Slow shipping and delivery times
  • 🤯 Confusing app navigation
  • 💳 Unexpected charges and billing issues
  • 📦 Missing or damaged items
  • 🚫 Limited international shipping options
Sephora US: Makeup & Skincare#3

Sephora US: Makeup & Skincare by Sephora USA, Inc

Shop Inclusive Beauty Brands
Worth Considering
🛍️ Shopping
4.9😐(426K ratings)
FreeAds
#20in Shopping
Sephora US: Makeup & Skincare screenshot 1
Sephora US: Makeup & Skincare screenshot 2
Sephora US: Makeup & Skincare screenshot 3
Sephora US: Makeup & Skincare screenshot 4
Sephora US: Makeup & Skincare screenshot 5
Sephora US: Makeup & Skincare screenshot 6

Discover and shop for a wide range of beauty products, including makeup, skincare, haircare, and fragrance. Explore top brands, find personalized routines, and access exclusive offers and rewards.

What We Love

  • 🚀 Convenient shopping experience
  • 👍 Great customer service
  • 💡 Helpful product reviews and recommendations
  • 🎁 Enjoyable rewards program

Room to Improve

  • 🐛 Frequent app crashes and glitches
  • 🚫 Inability to ship to Canada
  • 🤔 Inconsistent product availability and sample selection
  • 😕 Frustrating login and account management issues

More Buy Makeup apps to explore

FAQ about Buy Makeup

What are the best buy makeup apps for iPhone?
Ulta Beauty: Makeup & Skincare tops our buy makeup apps ranking as of November 2026, with a 4.9-star average from 2.5M App Store ratings, and it's free to download.
Yes — 20 of the top buy makeup apps we rank are free to download, including Ulta Beauty: Makeup & Skincare and IPSY: Personalized Beauty.
Ulta Beauty: Makeup & Skincare has no ads and has no in-app purchases, according to its App Store listing as of November 2026.
We track 247+ buy makeup apps on the iOS App Store as of November 2026, ranked by rating, recency, and analysis of real user reviews.