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IPSY: Personalized Beauty

IPSY: Personalized Beauty

The ultimate beauty membership

224K ratings
451 reviews
#208 in free Shopping
🛍️ Shopping
Free

Details

Released
September 11, 2015
Updated
October 8, 2026

Features

Developer

Ipsy
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IPSY: Personalized Beauty screenshot #1 for iPhone
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IPSY: Personalized Beauty screenshot #4 for iPhone
IPSY: Personalized Beauty screenshot #5 for iPhone
IPSY: Personalized Beauty screenshot #6 for iPhone
iphone
ipad
📉no. 208
Charts↘︎
📌Ready
Reviews summary↘︎
⭐451
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📝40+ tags
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🔄6+ apps
Alternatives↘︎
❓5 answered
FAQ↘︎
📦~ in 1 month
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About

Discover and express your unique beauty with a personalized membership. Take a quiz to receive curated makeup, skincare, and beauty products tailored to your preferences. Explore tutorials, exclusive deals, and a community that encourages self-expression.

✓Personalized product curation
✓Monthly beauty box subscription
✓Makeup and skincare discovery
✓Exclusive member sales
✓Beauty tutorials and guides
✓Product customization quiz
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What users say about IPSY

Reviews of IPSY are mostly positive: the Shopping app is rated 4.8/5 from 224K App Store ratings. What users like most: high-quality products, fun monthly surprises. Top complaints: slow shipping and delivery times, confusing app navigation. Summarized from real user reviews.

Positive things

  • 💎High-quality products
  • 🎁Fun monthly surprises
  • 🛒Affordable prices
  • 🔍Personalized product selection
  • 🛍️Convenient shopping experience
  • 🤗Great customer service

Negative things

  • 🐢Slow shipping and delivery times
  • 🤯Confusing app navigation
  • 💳Unexpected charges and billing issues
  • 📦Missing or damaged items
  • 🚫Limited international shipping options
See all reviews

What's New in IPSY

4.4.0

October 8, 2026

Under-the-Hood Improvements: Laying the groundwork to support easier social sign-in and sign-up options in an upcoming release. Bug Fixes & Enhancements: Resolved minor issues and made performance tweaks for a smoother overall experience.

More

Charts

Top Free

📉 208-6

Shopping

This app dropped -6 positions in Shopping chart.

Last updated on October 24, 2026.

User reviews

Most RecentHighest RatedLowest Rated

Can’t login

I would give this app a 5 ⭐️but I’m not able to login in .
LLidiaRod

Love Ipsy BUT

Why does this app suck? I literally have to kill the app and reopen it constantly.
NNunyabiznissplaya

Worst UI

IPSY is decent. The UI is terrible. It tells me I’m not logged in, hard to navigate. Logs me out. I think I’m leaving a review and it’s trying to upsell me. Needs a better user experience.
NNunyaheyehsgsgggwhsgshhdhs

Almost Impossible to delete account

They have made it almost impossible to delete your account. I had to search it up to figure it out and I still didn’t get very far. Email after email even after I said I didn’t want emails any more.
IIssyyy06

Not working

App won’t work keeps saying my internet is not working.
Bbbaygirl1223334455566777
See 446 more reviews

User experience

🐞

Reported Bugs

3 issues

App crashes and freezes

Bug

Inaccurate product descriptions

Bug

Inconsistent order tracking

Bug
✨

Requested Features

4 requests

Back button in the app

Feature

Improved search and filtering options

Feature

More transparency around subscription changes

Feature

Easier cancellation and refund process

Feature

FAQ

What is IPSY?

IPSY is a personalized beauty membership that curates makeup, skincare, and beauty products tailored to your preferences. It offers different subscription plans and provides access to exclusive deals, tutorials, and a community for beauty exploration.

How does IPSY personalize my beauty box?

You take a quiz about your skin concerns, hair type, makeup preferences, and more. Based on your answers, IPSY matches you with the best products for your unique beauty profile, ensuring a personalized experience.

What kind of products can I expect from IPSY?

IPSY offers a wide range of beauty products including makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. They feature both well-known brands and emerging up-and-comers.

Is IPSY free to use?

The IPSY mobile app is free to download and use. However, the membership plans for receiving curated beauty boxes and the ability to shop exclusive sales involve costs, which are detailed within the app.

What are the benefits of being an IPSY member?

As an IPSY member, you get personalized product selections, the ability to choose some of your products each month, access to exclusive member-only sales with significant discounts, and thousands of tutorials to help you create endless looks.