Best Curology Apps

151+ iOS apps curated and reviewed

4.7 avg rating
20 free apps
Updated October 2026

If you already know Ulta Beauty, this is the deeper bench. 151+ curology apps for iPhone, all reviewed and ranked by user rating, recency, and download trend as of October 2026.

Compare top Curology Apps (October 2026)

#AppPriceRatingAdsIn-App PurchasesUpdated
1Ulta Beauty: Makeup & SkincareUlta Beauty: Makeup & SkincareFree4.9★ (2.4M)NoNoOct 2026
2Scentbird Perfume BoxScentbird Perfume BoxFree4.8★ (87K)YesNoOct 2026
3IPSY: Personalized BeautyIPSY: Personalized BeautyFree4.8★ (224K)NoNoOct 2026
4OnSkin: Beauty Product ScannerOnSkin: Beauty Product ScannerFree4.7★ (33K)YesYesOct 2026
5Sephora US: Makeup & SkincareSephora US: Makeup & SkincareFree4.9★ (426K)YesNoOct 2026
6MuselyMuselyFree4.7★ (23K)YesNoOct 2026
7Nurx: Birth Control DeliveredNurx: Birth Control DeliveredFree4.6★ (26K)NoNoOct 2026
8Miiskin: Rx Dermatology VisitsMiiskin: Rx Dermatology VisitsFree4.5★ (1.7K)NoYesOct 2026

Top Picks for Curology

4.9😐(2.4M ratings)
Free
#29in Shopping
Ulta Beauty: Makeup & Skincare screenshot 1
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Explore a vast selection of makeup, skincare, and haircare products from top brands. Virtually try on shades, get personalized skincare advice, and manage your loyalty rewards. Book beauty services and discover brands that align with your values.

What We Love

  • 🚀 Convenient in-app shopping
  • 💎 Rewards program benefits
  • 👍 User-friendly interface
  • 🎨 Wide product selection
  • 🏪 Availability of physical stores

Room to Improve

  • 🐛 Buggy app performance
  • 🔍 Ineffective search and filters
  • 📦 Shipping and delivery issues
  • 🔑 Account and login problems
  • 💳 Inconsistent pricing and discounts
Scentbird Perfume Box#2

Scentbird Perfume Box by Scentbird, Inc.

Monthly Perfume Subscription
Strong Contender
🛍️ Shopping
4.8😐(87K ratings)
FreeAds
Scentbird Perfume Box screenshot 1
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Explore a vast collection of designer fragrances with a monthly subscription. Choose from over 900 scents, receive a 30-day supply, and discover new perfumes, candles, and more. Manage your queue, track orders, and access exclusive sales.

What We Love

  • 🚀 Convenient subscription service
  • 👍 Variety of fragrances to choose from
  • 💡 Allows trying new scents without committing to full-size bottles
  • 👍 Good customer service
  • 🚀 Quick delivery (for some)

Room to Improve

  • 🐛 Shipping delays and lost packages
  • 🔒 Difficult to cancel subscription
  • 💰 Overcharging and hidden fees
  • 🔒 Poor communication and unresponsive support
  • 🐛 Buggy and confusing app
IPSY: Personalized Beauty#3

IPSY: Personalized Beauty by Ipsy

The ultimate beauty membership
Worth Considering
🛍️ Shopping
4.8😊(224K ratings)
Free
IPSY: Personalized Beauty screenshot 1
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Discover and express your unique beauty with a personalized membership. Take a quiz to receive curated makeup, skincare, and beauty products tailored to your preferences. Explore tutorials, exclusive deals, and a community that encourages self-expression.

What We Love

  • 💎 High-quality products
  • 🎁 Fun monthly surprises
  • 🛒 Affordable prices
  • 🔍 Personalized product selection
  • 🛍️ Convenient shopping experience
  • 🤗 Great customer service

Room to Improve

  • 🐢 Slow shipping and delivery times
  • 🤯 Confusing app navigation
  • 💳 Unexpected charges and billing issues
  • 📦 Missing or damaged items
  • 🚫 Limited international shipping options

More Curology apps to explore

FAQ about Curology

What are the best curology apps for iPhone?
Ulta Beauty: Makeup & Skincare tops our curology apps ranking as of October 2026, with a 4.9-star average from 2.4M App Store ratings, and it's free to download.
Yes — 20 of the top curology apps we rank are free to download, including Ulta Beauty: Makeup & Skincare and Scentbird Perfume Box.
Ulta Beauty: Makeup & Skincare has no ads and has no in-app purchases, according to its App Store listing as of October 2026.
We track 151+ curology apps on the iOS App Store as of October 2026, ranked by rating, recency, and analysis of real user reviews.