Follow Up Boss vs HighLevel
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Follow Up Boss
This real estate CRM streamlines lead management and follow-up for sales teams. It automatically distributes leads from over 200 sources and provides mobile access to contacts, calendars, and deals. The app facilitates communication, task management, and lead assignment to enhance agent productivity.
- Automatic lead distribution
- Lead follow-up automation
- Contact and calendar access
- In-app calling and texting
- Agent lead assignment
- Action plan initiation
- Email template usage
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Follow Up Boss is a real estate sales CRM that helps you automatically distribute and follow up on leads from over 200 different US and Canadian lead sources. The iPhone app gives you quick access to all your contacts, calendar, inboxes, and deals. The app also lets you make and receive calls and texts (including group texts), assign agents to leads, leave notes about contacts and conversations, start action plans, use email templates and more. Follow Up Boss automatically receives leads from most major lead providers (Zillow, Realtor.com, Facebook, Ylopo and many more), and tracks your contacts’ activity on your website. For support, please use the in-app feedback option or email support@followupboss.com
HighLevel
This all-in-one platform helps agencies and marketers capture leads, automate communication, and manage sales. It provides tools for creating landing pages, websites, and managing appointments, all within a single interface.
- Lead capture via landing pages, forms, and surveys
- Automated messaging (SMS, email, FB Messenger, voicemail)
- Appointment scheduling and calendar management
- Website and landing page builder
- Payment collection tools
- Analytics and tracking
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More Leads = More Customers We Help Agencies & Marketers thrive With Our All-In-One Sales & Marketing Platform [ FOR AGENCIES, BY AGENCIES ] HighLevel is the first-ever all-in-one platform that will give you the tools, support and resources you need to succeed with your agency. • All the tools you need in one platform without having to "duct-tape" multiple platforms together! • Capture leads using our landing pages, surveys, forms, calendars, inbound phone system & more! • Full Suite Platform for Agencies. Included in the Platform is a full-featured Page Builder to capture leads. • Our intuitive platform allows you to create full-featured websites with custom menus. • Create high-performing and captivating landing pages all in one place! • Automatically message leads via voicemail, forced calls, SMS, emails, FB Messenger & more! • Use our built-in tools to collect payments, schedule appointments, and track analytics!
Screenshots
Verdict
The clearest difference is review sentiment: Follow Up Boss at 71% against HighLevel's 25%. HighLevel's advantage is monetization model (free vs freemium) and rating (4.5 vs 4.3). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
HighLevel holds the better App Store score, 4.5 against 4.3. That said, the two scores are not equally well evidenced: HighLevel has 3.7K ratings behind it against 395, so its average is the more settled of the two. Written reviews complicate that: 71% of Follow Up Boss's written reviews are positive against 25% of HighLevel's, so the app with the better star average is not the one people write more warmly about.
Follow Up Boss ships an update fortnightly, HighLevel every 2 weeks. Both last shipped on November 6, 2026.
| Parameter | Follow Up Boss | HighLevel |
|---|---|---|
| Price | Free | Free |
| Rating | 4.3 (395 ratings) | 4.5 (3.7K ratings) — better |
| Positive reviews | 70.5% of reviews — better | 24.5% of reviews |
| Number of ratings | 395 | 3.7K — better |
| Update frequency | Fortnightly | Every 2 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Freemium | Free — better |
| Devices | iPhone | iPhone, iPad — better |
| Requires iOS | 17.0 | 16.6 — better |
| Further details — not scored | ||
| Size | 203 MB | 407 MB |
| Age rating | +4 | 17+ |
| Developer | Zillow.com | Synclio |
Customer experience
Follow Up Boss
HighLevel
User reviews
Follow Up Boss
From 395 App Store ratingsWhat we love
- 🚀 Great CRM for real estate agents
- 👍 User-friendly interface
- 🚀 Efficient for managing leads and contacts
- 👍 Helpful mobile app
- 💡 Continuously improving with new features
Room to improve
- 🐛 Bugs and glitches in the mobile app
- 📱 Lacking functionality compared to desktop version
- 📱 Not optimized for iPad use
- 🔒 Security concerns with Zillow integration
HighLevel
From 3.7K App Store ratingsWhat we love
- 🚀 Fundamentally changed everything
- 🚀 Excellent software
- 🚀 Great app
- 🚀 Amazing software
- 🚀 Comprehensive and simple to use
Room to improve
- 🐛 Extremely glitchy. Can't handle volume.
- 🐛 Not reliable
- 🐛 Doesn't work consistently
- 🐛 Inconsistent
- 🐛 Bad just bad
Bugs and requests
Follow Up Boss
Reported bugs
4 issues- Frequent crashes and connectivity issues in low coverage areas
- Inability to log calls/texts made outside the app
- Inconsistent behavior when merging contacts
- Orientation lock on iPad causing usability issues
Requested features
4 requests- Add task management functionality to mobile app
- Improve iPad compatibility and optimize for larger screens
- Enhance text/email templates and group messaging capabilities
- Integrate more desktop features into the mobile app
HighLevel
Reported bugs
20 issues- Login screen freezes
- Incompatible with older devices
- Notifications and messages not loading
- Can't create account
- App crashes mid call
Show 15 moreShow fewer
- No notifications
- Loading issues after update
- Horrible update
- New app sucks!
- Lots of bugs
- Bad update
- Keep getting bumped out
- Terrible new update
- Can't change any settings
- Call quality not good
- Glitchy, rarely ever works
- App Blacks Out
- Bad update recently
- App crash
- Blank screens and the never ending reload
Requested features
5 requests- Dark mode option
- Advanced analytics dashboard
- Ability to cc/bcc on new emails
- Ability to forward previously sent emails
- Improve email tech and notifications
In-app purchases
Follow Up Boss
No in-app purchases
HighLevel
No in-app purchases
