e.l.f. Cosmetics and Skincare User Reviews

Reviews Summary

Top reviews

Very Slow

I love the products. They also ship very quickly and have great customer service. My only issue is the app itself. It can be very slow and glitch. It constantly removes products from my bag right after I add them. It also glitches when I try to scroll or click on the icons at the bottom. When I try and go to my bag it constantly takes me to the squad or home tab.
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Good, but still needs improvement.

I downloaded the elf app again after a year, and I can definitely see a difference. Things are running smoother than they used to. It can actually function without closing or glitching out within 5 minutes of use. I will say though, the user interface is still poor. While everything seems to hold together better, there’s some features that’s could be added. For instance: the app doesn’t seem to register the fact that I have given it my email about 4 times already. So when I want to be notified about a product being back in stock, I have to constantly put in that email. Most apps will save it to your account and link it some sort of way, so that the user isn’t always putting in the same information over and over.
The reaction times for tapping buttons is slow as well. You can tell it’s rendering it and having a hard time keeping up. I’m not sure what’s up with that, but it is slow and patchy.
To be honest, I’m not even mad about it, because it’s still improvement from where I first saw it. And I’m really proud of how far it’s come, proud of the people putting work into it. I notice and appreciate that.
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Response from developer

Thank you for your feedback! We apologize you had this issue, this is not the expected behavior in the App. If the problem persists please reach out to us at digital@elfcosmetics.com and we will look into the issue for you.-the e.l.f. team

Prices AMAZING... App Not so much

I love Elf Cosmetics. They’re affordable and their products are decent quality. For being a drugstore brand, their products are absolutely phenomenal.
Although for being such a great company I believe they may not have the best app developers. My phone is brand new and I have had this app freeze up my whole phone and I had to forcibly shut it down. After doing that I returned to the app, making sure I hadn’t had any other applications running. The app is laggy and continues to completely clear my shopping bag. I will continue to use the website, this app is not worth my time and effort.
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Love the app, haven’t had a single issue.

I already loved elf products, then discovered the app and I’ve used it ever since. I’ve shopped through the app 4 times and haven’t had the first issue. This has become a close second to my Sephora app when it comes to make up and skincare shopping. I like that points are easily viewed and redeemed, too. Cannot beat elf for value and quality!
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Fave brand for 20 + years!

I’ve been buying ELF since I was 19! Then, the few items they had were all only $1! They have stayed true to their brand and each new item has been amazing! The prices have always been more than fair and give people the options of having top notch makeup and skincare products without paying a fortune! ELF is the best of the best!
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app is buggy

I love e.l.f cosmetics, always have. Their prices are such good quality for the price, however this app was poorly developed. It is so buggy and slow, and glitches. It is not a wifi/internet connectivity issue, it's simply the app. I recommend elf fixes their app's poor quality soon before they lose business. I was tempted to just buy from target, or ulta...
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App is a hot mess

I don’t know if anyone else is having this issue. But I only had the app installed for 3 days before uninstalling. Every I added more than 5 items to the cart, the app would delete them. It’s one thing if items are out of stock. But it deleted everything. Every brush. Every cleanser. Every eyeliner that I added was deleted. Repeatedly and almost immediately. I’d leave the cart with 9 items to shop in another section. I looked down at the little shopping bag icon and the number changed from 9 to 6 to 5. I couldn’t remember everything that I had chosen.

I tried again the next day. Same thing happened with completely different items this time. Again, I couldn’t remember the exact items I needed because most of them were new items I’d never purchased before. So I filled the cart. Clicked on the cart and only had 2 items in there instead of 11.

The website was doing weird stuff too. On the 3rd day, I uninstalled and went to Ulta instead. And you lost business, Elf. Because some of the items I was trying to purchase from you are not sold at Ulta. So I chose other brands.
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Response from developer

We sincerely apologize for the troubles you've had with the app. We'd be happy to take a look into this for you, please contact us at digital@elfcosmetics.com. Thank you

Awesome App

I love how easy the App is to use. I love that you can scan store receipts for e.l.f. Products to be included on your reward points. I love that you can try the product on you by using your camera. I love that it gives you recommendations. I love the Rewards program. Last but not least, I absolutely love that all these products are Vegan & can all be used on your Eyes, Lips & Face, hence company brand name e.l.f. I’ve been using these products for years (Approx 6+ years), since I first spotted them at Retail stores. I love the price control too.
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Response from developer

We would like to thank you for writing a review! Your kind words encourage us greatly. If you have any questions, please contact us at digital@elfcosmetics.com. Happy shopping!

Nice, Friendly App

I’m a recent convert to ELF.

When the putty primer was introduced, the reviews introduced me to this high-quality, reasonably-priced brand and I downloaded the app straight away.

The app is quite user friendly, keeps tally of points that are easily converted to discounts or products.

Using points and free gifts-with-purchase enables users to try full-sized product at little-to-no cost.

I’ve discovered some wonderful products, that I now regularly use, by trying for free.

Since quarantine, I’ve worn makeup just a handful of times since Mar 2020.

I tossed many of my beloved ELF favourites, because makeup doesn’t stay fresh forever.

I was able to replace all my favourite products for less-than $100. total, and earned points toward next purchase, too.

The site is super easy to navigate and opens with new products, best sellers, and award winners.

I appreciate the price of ELF products, but I’d still buy them if the were similar price to the “luxury” brands, because I LOVE ELF!

Do not miss the facial oils! Vegan friendly, inexpensive, luxurious, and wonderfully effective.
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Response from developer

We would like to thank you for writing a review! Your kind words encourage us greatly. If you have any questions, please contact us at digital@elfcosmetics.com. Happy shopping!

Favorite makeup value of any brand out there

As a makeup/face product connoisseur, I’ve tried every major brand ranging from very expensive to very cheap. e.l.f. is up there with my high end products and take the cake in terms of affordability. The app is intuitive and customized ; every time I go to buy something, it remembers my personalized skin tone and preferences and suggests products accordingly. I find this stuff to be the best bang for your buck out of any brand I’ve found yet. Highly recommend!
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