Comparison

Google Ads vs HighLevel

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Google Ads

Manage your advertising campaigns directly from your mobile device. Monitor performance, receive actionable recommendations, and make quick edits to ads and budgets anytime, anywhere. Stay informed with real-time notifications and access expert support on the go.

Highlights
  • Monitor campaign performance
  • Edit campaigns, budgets, and keywords
  • Create and edit ads
  • Apply optimization recommendations
  • Real-time performance notifications
  • Access expert support
Currently charting
Read full description

The Google Ads mobile app helps you stay connected to your campaigns while on the go. In addition to monitoring your campaigns in real-time, you can review high-impact recommendations to improve performance and take action quickly and easily. Use the Google Ads app to: * Monitor performance on the go * Make quick changes to campaigns, budgets, keywords, and more * Create and edit ads * See your optimization score and apply recommendations * Get real-time notifications, such as performance summaries and ad disapprovals * Talk to an expert for support, wherever you may be Download the Google Ads mobile app to get the most out of your account today!

About

HighLevel

This all-in-one sales and marketing platform empowers agencies and marketers to capture leads, automate communication, and manage client relationships. It provides tools for website and landing page creation, lead capture, and automated messaging across multiple channels.

Highlights
  • Lead capture tools
  • Landing page builder
  • Automated messaging
  • Website creation
  • Appointment scheduling
  • Analytics tracking
Features
Read full description

More Leads = More Customers We Help Agencies & Marketers thrive With Our All-In-One Sales & Marketing Platform [ FOR AGENCIES, BY AGENCIES ] HighLevel is the first-ever all-in-one platform that will give you the tools, support and resources you need to succeed with your agency. • All the tools you need in one platform without having to "duct-tape" multiple platforms together! • Capture leads using our landing pages, surveys, forms, calendars, inbound phone system & more! • Full Suite Platform for Agencies. Included in the Platform is a full-featured Page Builder to capture leads. • Our intuitive platform allows you to create full-featured websites with custom menus. • Create high-performing and captivating landing pages all in one place! • Automatically message leads via voicemail, forced calls, SMS, emails, FB Messenger & more! • Use our built-in tools to collect payments, schedule appointments, and track analytics!

Screenshots

Google Ads4 screens
HighLevel4 screens

Verdict

The call

The clearest difference is monetization model: HighLevel at free against Google Ads's ad-supported. Google Ads's advantage is chart position (#130 vs unranked). On price, rating, review sentiment and ratings volume there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.4 for Google Ads against 4.5 for HighLevel. Both are backed by a comparable volume of ratings — 5.1K and 3.7K respectively. Written reviews are what separate them: 22% of Google Ads's written reviews are positive against 25% of HighLevel's.

UpkeepUpdate frequency

Google Ads ships an update fortnightly, HighLevel every 10 days. The most recent releases landed on October 14, 2026 and October 12, 2026 respectively.

Scorecard2 real differences · 9 level
Google Ads versus HighLevel: the parameters behind the verdict, then further details
ParameterGoogle AdsHighLevel
PriceFreeFree
Rating4.4 (5.1K ratings)4.5 (3.7K ratings) — better
Positive reviews21.9% of reviews24.5% of reviews — better
Number of ratings5.1K — better3.7K
Update frequencyFortnightlyEvery 10 days — better
AdsNoNo
In-app purchasesNoNo
MonetizationAd-supportedFree — better
Best chart rank#130 — better—
DevicesiPhone, iPadiPhone, iPad
Requires iOS16.0 — better16.6
Further details — not scored
Size136 MB354 MB
Age rating4+17+
DeveloperGoogleSynclio

Customer experience

Google Ads

All ratings5,063 ratings
Positive84.6%
Neutral3.4%
Negative12.0%
Written reviews507 reviews
Positive21.9%
Neutral5.7%
Negative72.4%

HighLevel

All ratings3,691 ratings
Positive85.6%
Neutral4.2%
Negative10.2%
Written reviews151 reviews
Positive24.5%
Neutral15.2%
Negative60.3%

User reviews

Google Ads

From 5.1K App Store ratings

What we love

  • 🚀 Great features
  • 💡 Helpful app
  • 👍 User-friendly
  • 🚀 Intuitive
  • 🚀 Efficient

Room to improve

  • 🐛 Buggy app
  • 🔒 Security issues
  • 💰 Overcharging
  • 🤖 Poor customer service
  • 🤖 Lack of support

HighLevel

From 3.7K App Store ratings

What we love

  • 🚀 Fundamentally changed everything
  • 🚀 Excellent software
  • 🚀 Great app
  • 🚀 Amazing software
  • 🚀 Comprehensive and simple to use

Room to improve

  • 🐛 Extremely glitchy. Can't handle volume.
  • 🐛 Not reliable
  • 🐛 Doesn't work consistently
  • 🐛 Inconsistent
  • 🐛 Bad just bad

Bugs and requests

Google Ads

Reported bugs

5 issues
  • App crashes frequently
  • Metrics not updating properly
  • Inability to access all campaigns
  • Stuck in update loop
  • Compatibility issues with new devices

Requested features

5 requests
  • Allow creating campaigns from app
  • Improve mobile app functionality
  • Better sync with desktop version
  • More user-friendly interface
  • Clearer instructions and guidance

HighLevel

Reported bugs

20 issues
  • Login screen freezes
  • Incompatible with older devices
  • Notifications and messages not loading
  • Can't create account
  • App crashes mid call
Show 15 more
  • No notifications
  • Loading issues after update
  • Horrible update
  • New app sucks!
  • Lots of bugs
  • Bad update
  • Keep getting bumped out
  • Terrible new update
  • Can't change any settings
  • Call quality not good
  • Glitchy, rarely ever works
  • App Blacks Out
  • Bad update recently
  • App crash
  • Blank screens and the never ending reload

Requested features

5 requests
  • Dark mode option
  • Advanced analytics dashboard
  • Ability to cc/bcc on new emails
  • Ability to forward previously sent emails
  • Improve email tech and notifications

In-app purchases

None

Google Ads

No in-app purchases

None

HighLevel

No in-app purchases

Questions

Is Google Ads free?
Google Ads is free to download, with no in-app purchases.
Is HighLevel free?
HighLevel is free to download, with no in-app purchases.
Which has better reviews, Google Ads or HighLevel?
HighLevel is rated higher. Google Ads averages 4.4 out of 5 from 5.1K ratings, while HighLevel averages 4.5 from 3.7K ratings.
Do Google Ads or HighLevel have ads?
Neither Google Ads nor HighLevel shows ads.
Which is updated more often, Google Ads or HighLevel?
Google Ads ships an update fortnightly, and HighLevel every 10 days. Most recently, Google Ads was updated on October 14, 2026 and HighLevel on October 12, 2026.

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