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Best In App

246+ iOS apps curated and reviewed

4.6 avg rating
20 free apps
Updated July 2026

The best in app on iPhone average 4.6★ across 246+ titles — we've ranked them by what real users actually keep on their phones. Updated July 2026.

Compare top In App (July 2026)

#AppPriceRatingAdsIn-App PurchasesUpdated
1InstagramInstagramFree4.7★ (29M)YesYesAug 2026
2SnapchatSnapchatFree4.5★ (5.9M)YesYesAug 2026
3TikTok - Videos, Shop & LIVETikTok - Videos, Shop & LIVEFree4.7★ (18M)YesYesAug 2026
4FacebookFacebookFree4.5★ (27M)YesYesAug 2026
5LinkedIn: Community & NetworkLinkedIn: Community & NetworkFree4.8★ (642K)YesYesAug 2026
6XXFree4.6★ (11M)YesYesAug 2026
7Apple BooksApple BooksFree4.4★ (86K)NoNoAug 2026
8MessengerMessengerFree4.7★ (13M)YesYesAug 2026

Top Picks for In App

Instagram#1

Instagram by Instagram, Inc.

Videos, creators & friends
Editor's Choice
📷 Photo & Video
4.7😐(29M ratings)
FreeAdsIn-App Purchases
#2in Photo & Video
Instagram screenshot 1
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Connect with friends and discover new content through photos, videos, and short-form entertainment. Share your daily moments and life's highlights, or dive into personalized feeds based on your interests.

What We Love

  • 💕 Excellent way to connect with friends and family
  • 🌍 Ability to discover new content and accounts
  • 🎨 Great platform for artists and creators to showcase their work
  • 🤝 Helps small businesses promote their products

Room to Improve

  • 🐛 Frequent bugs and glitches
  • 🤖 Overly aggressive AI moderation leading to unfair account suspensions
  • 🔒 Poor customer support and lack of transparency around account issues
Snapchat#2

Snapchat by Snap, Inc.

Share the moment!
Strong Contender
📷 Photo & Video
4.5😞(5.9M ratings)
FreeAdsIn-App Purchases
#2in Photo & Video
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Instantly share photos and videos with friends and family. Express yourself with creative tools, connect through live messaging and video calls, and discover content from the community. Save your favorite moments and explore shared memories.

What We Love

  • 💬 Great way to communicate with friends
  • 📷 Convenient for sharing photos and videos
  • 🤳 Fun filters and customization options
  • 🔒 Secure messaging with disappearing content

Room to Improve

  • 🤖 Forced AI assistant that can't be removed
  • 🤢 Dislike for new 3D bitmoji design
  • 🕰️ Frustration over Snapchat+ paywall for basic features
TikTok - Videos, Shop & LIVE#3

TikTok - Videos, Shop & LIVE by TikTok Ltd.

Watch, discover and stream!
Worth Considering
🎬 Entertainment
4.7😐(18M ratings)
FreeAdsIn-App Purchases
#2in Entertainment
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Discover and create short-form videos, stream LIVE content, and shop for products from brands and small businesses. This platform inspires creativity and joy through personalized content feeds and easy-to-use editing tools.

What We Love

  • 🚀 Entertaining content
  • 👍 Diverse community
  • 🌟 Helps with mental health
  • 💡 Customizable experience

Room to Improve

  • 🔍 Inconsistent moderation
  • 🤖 Biased algorithm
  • 🔒 Privacy concerns

More In App apps to explore

4
Facebook
Facebook
Facebook
Connection starts here
Free

Connect with friends and discover communities based on your interests. Share moments, explore content, and use AI tools to express yourself creatively. Find unique items and engage with creators.

Personalized feedMarketplace shoppingAI-powered content creation
🌐 Social Networking
(27M)
free with in-app purchases
5
LinkedIn: Community & Network
LinkedIn: Community & Network
LinkedIn: Community & Network
Find Jobs, Insights and News
Free

This app helps professionals find jobs, build their network, and stay updated on industry news. Create a resume, connect with recruiters, and apply for positions directly within the app. Access business insights and join communities to enhance your career.

Job search and alertsResume builderProfessional networking
💼 Business
(642K)
free with in-app purchases
6
X
X
X
Breaking News & Social Media
Free

Connect with a global community in real-time for breaking news, live events, and conversations. Share your thoughts, discover trending topics, and engage with diverse perspectives. Features include an AI assistant, live audio/video, and private messaging.

Real-time breaking news updatesPost thoughts, photos, and videosAI assistant for news summaries
📡 News
(11M)
free with in-app purchases
7
Apple Books
Apple Books
Apple Books
Read, listen, discover.
Free

Discover, read, and listen to millions of books and audiobooks. Browse curated collections, personalized recommendations, and bestsellers. Customize your reading experience with various themes and settings, and set reading goals to build a habit. Share your library with family.

Discover millions of books and audiobooksPersonalized recommendations and curated collectionsCustomizable reading experience (fonts, themes, spacing)
📚 Books
(86K)
free with in-app purchases
8
Messenger
Messenger
Messenger
Text, audio and video calls
Free

Connect with friends and family through text, audio, and video calls. Share photos, videos, and large files, and express yourself with custom themes and animated content. Features an AI assistant for help and support.

Text, audio, and video callsHigh-definition photo sharingShared photo albums
🌐 Social Networking
(13M)
free with in-app purchases
9
ギガファイル便
ギガファイル便
ギガファイル便
by GIGA FILE, K.K.
Free
🔧 Utilities
(333)
10
Apple Podcasts
Apple Podcasts
Apple Podcasts
Audio and video podcasts
Free

Discover and listen to a vast library of podcasts that entertain, inform, and inspire. Get personalized recommendations and curated collections to explore new shows. Seamlessly sync your listening progress across all your Apple devices.

Listen and watch podcastsDownload and play offlinePersonalized recommendations
🎬 Entertainment
(2.1M)
free with in-app purchases
11
WhatsApp Messenger
WhatsApp Messenger
WhatsApp Messenger
Simple. Reliable. Private.
Free

Connect with friends and family globally through private messaging and high-quality calls. Share moments, documents, and stay in touch across devices, even on slow connections. Your conversations are secured with end-to-end encryption.

End-to-end encrypted messagingHigh-quality voice and video callsGroup chats and calls
🌐 Social Networking
(18M)
free with in-app purchases
12
YouTube
YouTube
YouTube
Videos, Music and Live Streams
Free

Watch and subscribe to a vast array of videos, from music and gaming to news and learning. Discover trending content, connect with creators, and even upload your own videos. Offers options for ad-free viewing and exclusive perks.

Personalized video recommendationsSubscribe to favorite channelsExplore trending and popular content
📷 Photo & Video
(48M)
free with in-app purchases
13
Google Maps
Google Maps
Google Maps
Places, navigation & traffic
Free

Navigate your world with real-time traffic, turn-by-turn directions for driving, walking, cycling, and public transport. Discover millions of businesses and places with photos and reviews. Plan trips with Street View, Immersive View, and offline maps.

Real-time GPS navigationLive traffic dataPublic transport updates
🗺️ Navigation
(7.3M)
free with in-app purchases
14
Google
Google
Google
Search with AI, Images & Text
Free

This app provides a comprehensive search experience, integrating AI for quick answers and personalized content. It allows you to search using images, voice, or text, and offers features like song identification and real-time translation.

AI Overviews for quick answersImage search with LensHum to Search for song identification
🔧 Utilities
(4.9M)
free with in-app purchases
15
Gmail - Email by Google
Gmail - Email by Google
Gmail - Email by Google
Secure, fast & organized email
Free

This application provides a secure and efficient email experience with advanced features like spam blocking, smart replies, and multi-account support. It integrates with other Google services for enhanced productivity and collaboration.

Robust security & spam blockingReal-time notificationsMultiple account support
📊 Productivity
(2.4M)
free with in-app purchases
16
Spotify: Music and Podcasts
Spotify: Music and Podcasts
Spotify: Music and Podcasts
Songs, Playlists & Audiobooks
Free

Stream millions of free songs and podcasts, create personalized playlists, and discover new music. Upgrade for ad-free listening, offline downloads, and audiobooks.

Stream millions of songs and podcastsCreate and share playlistsPersonalized music recommendations
🎵 Music
(41M)
freemium
17
Cash App
Cash App
Cash App
Money. Debit Card. Bitcoin.
Free

Easily send and receive money or bitcoin instantly. Save by rounding up change, invest in stocks or bitcoin, and get paid up to two days early with direct deposit. Features a customizable debit card with exclusive discounts.

Send & receive money/bitcoin instantlyRound up spare change to saveInvest in stocks, ETFs, and bitcoin
💰 Finance
(8.6M)
free with in-app purchases
18
Netflix
Netflix
Netflix
Start Watching
Free

Stream award-winning series, movies, documentaries, and stand-up specials from around the world. Get personalized recommendations and enjoy a safe kids' experience. Watch on your device while traveling or taking a break.

Award-winning series, movies, documentariesPersonalized recommendationsKids' safe watching experience
🎬 Entertainment
(7M)
subscription
19
Pinterest
Pinterest
Pinterest
Fashion, home design and ideas
Free

Discover endless inspiration for fashion, home design, and more. Save ideas to personalized boards, shop styles you love, and learn new skills. Unlock billions of ideas for everyday life.

Discover inspirationShop stylesLearn new things
🌟 Lifestyle
(5.7M)
free with in-app purchases
20
Pandora: Music & Podcasts
Pandora: Music & Podcasts
Pandora: Music & Podcasts
Streaming, Radio, Podcasts
Free

Stream music and podcasts with personalized stations based on your favorite artists, genres, or moods. Discover new content, create playlists, and enjoy ad-free listening with various subscription options. Offline playback and voice commands enhance the listening experience.

Personalized music and podcast stationsOn-demand music and podcast playbackOffline listening
🎵 Music
(11M)
free with in-app purchases

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FAQ about In App

What is the best in app for iPhone?
Instagram tops our in app ranking as of July 2026, with a 4.7-star average from 29M App Store ratings, and it's free to download.
Yes — 20 of the top in app we rank are free to download, including Instagram and Snapchat.
Instagram shows ads and offers in-app purchases, according to its App Store listing as of July 2026.
We track 246+ in app on the iOS App Store as of July 2026, ranked by rating, recency, and analysis of real user reviews.
This app is a social media platform that allows users to share photos and videos, connect with friends, and discover new content. It features short-form videos, ephemeral stories, and personalized feeds based on user interests.
Key features include creating and watching short videos with Reels, sharing temporary photos and videos with Stories and Notes, starting group chats with Close Friends, and discovering personalized content in the Explore section. Users can also customize their posts with templates and filters.

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