Best In App

248+ iOS apps curated and reviewed

4.7 avg rating
20 free apps
Updated September 2026

The best in app on iPhone average 4.7★ across 248+ titles — we've ranked them by what real users actually keep on their phones. Updated September 2026.

Compare top In App (September 2026)

#AppPriceRatingAdsIn-App PurchasesUpdated
1InstagramInstagramFree4.7★ (29M)YesYesSep 2026
2FacebookFacebookFree4.5★ (28M)YesYesSep 2026
3SnapchatSnapchatFree4.5★ (5.9M)YesYesSep 2026
4Apple BooksApple BooksFree4.4★ (89K)NoNoSep 2026
5MessengerMessengerFree4.7★ (14M)YesYesSep 2026
6TikTok - Videos, Shop & LIVETikTok - Videos, Shop & LIVEFree4.7★ (18M)YesYesSep 2026
7Google MapsGoogle MapsFree4.7★ (7.4M)YesYesSep 2026
8Apple PodcastsApple PodcastsFree4.9★ (2.1M)YesNoSep 2026

Top Picks for In App

Instagram#1

Instagram by Instagram, Inc.

Videos, creators & friends
Editor's Choice
📷 Photo & Video
4.7😐(29M ratings)
FreeAdsIn-App Purchases
#2in Photo & Video
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Connect with friends and discover new content through photos, videos, and short-form entertainment. Share your daily moments and life's highlights, or dive into personalized feeds based on your interests.

What We Love

  • 💕 Excellent way to connect with friends and family
  • 🌍 Ability to discover new content and accounts
  • 🎨 Great platform for artists and creators to showcase their work
  • 🤝 Helps small businesses promote their products

Room to Improve

  • 🐛 Frequent bugs and glitches
  • 🤖 Overly aggressive AI moderation leading to unfair account suspensions
  • 🔒 Poor customer support and lack of transparency around account issues
  • 📊 Declining organic reach and push towards paid advertising
  • 🔀 Confusing layout changes that make the app less user-friendly
Facebook#2

Facebook by Meta Platforms, Inc.

Connection starts here
Strong Contender
🌐 Social Networking
4.5😞(28M ratings)
FreeAdsIn-App Purchases
#2in Social Networking
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Connect with friends and discover communities based on your interests. Share moments, explore content, and use AI tools to express yourself creatively. Find unique items and engage with creators.

What We Love

  • 💡 Helpful for staying connected with family and friends
  • 👍 Useful for business and advertising
  • 👍 Great for sharing photos and memories
  • 👍 Convenient marketplace for buying and selling items

Room to Improve

  • 🐛 Glitchy and buggy app with frequent issues
  • 🤖 Overly aggressive content moderation and censorship
  • 🤖 Biased and inconsistent enforcement of community guidelines
  • 🤖 Lack of effective customer support
  • 💸 Overrun with scams and fraudulent activity
  • 📈 Overwhelming amount of ads and recommended content
Snapchat#3

Snapchat by Snap, Inc.

Share the moment!
Worth Considering
📷 Photo & Video
4.5😞(5.9M ratings)
FreeAdsIn-App Purchases
#2in Photo & Video
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Instantly share photos and videos with friends and family. Express yourself with creative tools, connect through live messaging and video calls, and discover content from the community. Save your favorite moments and explore shared memories.

What We Love

  • 💬 Great way to communicate with friends
  • 📷 Convenient for sharing photos and videos
  • 🤳 Fun filters and customization options
  • 🔒 Secure messaging with disappearing content
  • 🗺️ Useful location-based features like Snap Map

Room to Improve

  • 🤖 Forced AI assistant that can't be removed
  • 🤢 Dislike for new 3D bitmoji design
  • 🕰️ Frustration over Snapchat+ paywall for basic features
  • 🔇 Inability to disable shutter sound
  • 🐛 Frequent app crashes and glitches

More In App apps to explore

FAQ about In App

What is the best in app for iPhone?
Instagram tops our in app ranking as of September 2026, with a 4.7-star average from 29M App Store ratings, and it's free to download.
Yes — 20 of the top in app we rank are free to download, including Instagram and Facebook.
Instagram shows ads and offers in-app purchases, according to its App Store listing as of September 2026.
We track 248+ in app on the iOS App Store as of September 2026, ranked by rating, recency, and analysis of real user reviews.
This app is a social media platform that allows users to share photos and videos, connect with friends, and discover new content. It features short-form videos, ephemeral stories, and personalized feeds based on user interests.
Key features include creating and watching short videos with Reels, sharing temporary photos and videos with Stories and Notes, starting group chats with Close Friends, and discovering personalized content in the Explore section. Users can also customize their posts with templates and filters.

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